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October 1990
Teaching Note

Dorio Printing Co., Teaching Note

By: Frank V. Cespedes

Keywords: Publishing Industry

November 1987 (Revised August 1989)
Case

Dorio Printing Co.

By: Frank V. Cespedes

Keywords: Publishing Industry

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December 1978 (Revised March 1992)
Case

Archdiocese of New York

By: Stephen A. Greyser and John A. Quelch

A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details

Keywords: Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)

January 1974 (Revised February 1974)
Case

Picard Printing Products (A)

By: Louis T. Wells Jr.

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November 1972 (Revised April 1982)
Case

Gilbert Printing Co.

By: Benson P. Shapiro

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