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Show Results For
- All HBS Web
(918)
- People (8)
- News (235)
- Research (373)
- Multimedia (3)
- Faculty Publications (98)
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- 15 Jun 2021
- News
Elevator Pitch: Dress Code
Video Embed Animation by Drue Wagner and Troubadour Image + Sound The Yes Julie Bornstein (MBA 1997), cofounder and CEO; former COO, Stitch Fix Jennifer Koen-Horowitz (MBA 1997), head of brand marketing and PR Vision: The Spotify of... View Details
- 01 Dec 2010
- News
How to Survive Past Start-up
thinking about how to improve processes. On a personal level, though, she was a devotee of certain high-end brands of cosmetics that were often difficult to find. That led her to launch an early Web site for... View Details
- 01 Dec 2017
- News
2017 in Retail: Voice-Activated, One-Hour-Delivery Shopping
Walmart and Amazon are in the middle of an epic competition that is going to be thrilling to watch. The startups that have been most successful have targeted a specific category—Peloton in exercise, Casper in mattresses, Warby Parker in eyeglasses—and focused on... View Details
- 01 Sep 2018
- News
Action Plan: Rapids Growth
1971—had grown into one of the most admired brands in its industry. The founders were intent on seeing the company they’d built live on, a hope that aligned with Holley’s goals: to buy something to maintain for the long term, and to find... View Details
Keywords: Ryan Jones
- 01 Dec 2017
- News
Yoga Inc.
vacuum, sweep, or dust. Five women and one man array their mats around a rose quartz sphere. “Dedicate your practice to a prayer in your life,” he tells them. “Ideally, one of personal transformation.” It’s a traditional approach that... View Details
Keywords: Deborah Halber
- 01 Sep 2014
- News
All For One
down ideas and offered counter-critiques. While discussions sometimes got heated, she noticed that participants were careful to critique a person’s ideas and not the person (another rule). Although messy and sometimes chaotic, the... View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a... View Details
- 01 Sep 2020
- News
Giving Amazon the Boot
2016, and last November, Nike announced that it was ending a pilot program with Amazon Retail that it began in 2017, opting to focus on “elevating consumer experiences through more direct, personal relationships,” according to a statement... View Details
- 28 Feb 2014
- News
The First Five Years: Omowale Casselle (MBA 2009)
the expectations of our consumers, retailers, and brand partners. "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner (Walmart, Walgreens, Kroger, and Meijer)... View Details
- 12 Jul 2011
- News
Phone Fun
says, his two years at the School gave him the courage think outside the box. “It gave me a personal and professional confidence that has underpinned the risk-taking that’s sometimes necessary to deliver original work,” he notes. If last... View Details
- 02 Oct 2015
- News
The ‘F’ Word
made it far enough to launch a spring and fall collection and received widespread media coverage. The brand was slowly starting to gain traction with customers, too. But by the end of 2012, the startup—running low on cash and plagued by... View Details
Keywords: Walt Disney Studios
- 14 Oct 2020
- News
Sewn with Love
could one company or brand do?” she wondered. Photos courtesy VPL Photos courtesy VPL Hanazawa also understood the fashion-industry network is powerful and has the potential for wider impact. In 2011, she tapped fellow industry leaders... View Details
Keywords: Maureen Harmon
- 06 Dec 2021
- News
Turning Point: Makeover
spirit. I started a skincare brand called Tatcha to share my learning journey with others and also to create the company I had always wanted to work for. Brad Murray (MBA 2007) became my cofounder and we grew Tatcha over the next nine... View Details
- 01 Sep 2014
- News
Case Study: Declawing the Competition
cofounder and president, Deena Malkina (MBA 2008), offered this case study query to alumni: “KitNipBox is laser-focused on differentiating its brand by sourcing the most unique, high-quality products on the market, committing to healthy... View Details
- 01 Mar 2023
- News
March 2023 Alumni and Faculty Books
(science, technology, engineering, arts, and mathematics). Whether used as an introductory aid or to underscore previous knowledge, the book prepares today’s visually savvy children to succeed in school and life by analyzing the world around them. All the World’s a... View Details
- 27 Sep 2021
- News
Sewn with Love
When Kikka Hanazawa (MBA 2002), CEO of VPL, a women’s underwear and athleisure company, heard stories of the shortages of personal protective equipment for front-line medical workers faced with the coronavirus crisis, the fashion-industry... View Details
- 01 Oct 1998
- News
Tech Trekker
Corporation and led the creation of AltaVista Internet Software Inc., an Internet search and software subsidiary. In the first year alone, she grew AltaVista's popularity, brand awareness, and revenues, driving it ahead of competitors... View Details
Keywords: Marguerite Rigoglioso
- 09 May 2013
- News
Road Trip
"Sarah and her team are tenacious and we think we'll learn a lot from them." Highland Brewing Company (Asheville, North Carolina). Cofounded in 1994 by owner Oscar Wong (SBA North Carolina Person of the Year), it began brewing locally in... View Details
- 01 Dec 2014
- News
Alumni and Faculty Books for December 2014
climate and energy that are highly relevant to the current public debate.” The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity by Nathalie Laidler-Kylander and Julia Shepard... View Details
- 21 May 2018
- News
Community Partners Delivers “Expert Goodness” to the Bay Area
attractive to alumni who want to do more in their communities, have an impact, and pay it forward. “What they lack is a clear path on how to make that happen inside a hectic life of work and personal commitments,” he says. “Community... View Details
Keywords: Margie Kelley