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Show Results For
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All HBS Web
(475)
- News (154)
- Research (176)
- Events (4)
- Multimedia (7)
- Faculty Publications (67)
- 01 Dec 2013
- News
Climate Change as Must-See TV
scientists to investigate human causation of climate change. Video Embed Dan Abbasi (MBA 1998) hopes to enlist the HBS alumni community in the political movement for climate change. He calls his fellow alumni "probably the most powerful...
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- Web
Corporate Training Programs | HBS Online
Testimonials Why us Company More Info Client Testimonials Intuit Play Intuit testimonial video Employees from Intuit share their experiences in taking an HBS Online course and the impact the course had on...
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- Web
Pathways to Business | HBS Online
Play Introduction to Pathways to Business Video Black, Latinx, and underrepresented minority (URM) professionals aren’t often highlighted in business. Pathways to Business aims to solve that by introducing all participants to an exciting,...
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- Web
Sustainable Business Strategy Course | HBS Online
Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of strategy or business in society Earn by: completing any three courses within...
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- Web
Academic Solutions & Opportunities | HBS Online
fundamental business concepts students need to excel in their MBA program. Students Share Their Experiences Play How Ashoka University is Using HBS Online Courses to Educate Students Video "This was by far...
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Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and...
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- Web
Business and Climate Change Course | HBS Online
Manager, Marketing Communications at Endress+Hauser What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your...
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- June 2009
- Article
Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals
By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the...
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Keywords:
Decision Choices and Conditions;
Forecasting and Prediction;
Film Entertainment;
Demand and Consumers;
Renting or Rental;
Power and Influence;
Prejudice and Bias;
Online Technology;
Motion Pictures and Video Industry
Milkman, Katherine L., Todd Rogers, and Max H. Bazerman. "Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals." Management Science 55, no. 6 (June 2009): 1047–1059.
- Web
Power and Influence for Positive Impact | HBS Online
an HBS Online program will be added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other networking opportunities. Description of silent animated View Details
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Community Values & Honor Code | HBS Online
publish screenshots of or videos from course pages). Act as a steward of the Honor Code and encourage others to do so as well. If you engage in or have engaged in conduct that violates the Harvard Business School View Details
- June 2024
- Case
Wemade: (Re)Establishing Trust in Blockchain Games (A)
By: Jung Koo Kang, Charles CY Wang, David Allen and Kwangmoon So
This case explores the fundamental challenges and accounting issues arising from the integration of blockchain technology into traditional business models. It features Wemade, a South Korean online gaming company that has staked its future on blockchain-based games....
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Leading Change and Organizational Renewal | HBS Online
Online program are added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other networking opportunities. Description of silent animated View Details
- 20 Nov 2017
- Research & Ideas
How Independent Bookstores Have Thrived in Spite of Amazon.com
Click HereIndependent bookstores provide a story of hope by focusing on core values that include community, curation, and convening. (Video by Amelia Kunhardt) When Amazon.com burst onto the nascent online retail scene in 1995, the future...
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Leadership, Ethics, and Corporate Accountability Course | HBS Online
scale your venture. "I would advise that you ask for help or opinions on any topic that appears murky to you." Fabian Ibekwe Founder, Angelus Consulting and Research Limited at Infosys What You Earn Certificate of Completion Boost your resume with a Certificate of...
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- 01 Dec 2017
- News
HBS Online Certificate Programs Offer Unique Insight Into Business
HBX course participants at ConneXt HBS Online course participants at ConneXt When Harvard Business School Online, formerly called HBX, was first conceptualized, the goal was to create a transformational educational experience with a...
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Credential of Leadership, Impact, and Management in Business | HBS Online
Introduction to Credential of Leadership, Impact, and Management in Business (CLIMB) Our Most Comprehensive Offering 5 pre-set courses + 2 electives + a capstone project. Choose from the New Leader or Experienced Leader learning paths. 100% View Details
- April 2012 (Revised April 2013)
- Case
Mekanism: Engineering Viral Marketing
By: Thales S. Teixeira and Alison Caverly
Mekanism introduces students to a digital media production company specializing in creating viral marketing campaigns for advertising agencies and clients (e.g., Microsoft, AXE, eBay, Toyota, etc.) Mekanism has grown tremendously from 2007 to 2010 in part due to the...
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Keywords:
Viral Marketing;
Viral Advertising;
Core Competencies;
Growth Strategy;
Online Media;
Videos;
Advertising Media;
Internet and the Web;
Expansion;
Media;
Marketing;
Advertising;
Advertising Industry;
North and Central America
Teixeira, Thales S., and Alison Caverly. "Mekanism: Engineering Viral Marketing." Harvard Business School Case 512-010, April 2012. (Revised April 2013.)
- 24 Mar 2008
- Working Paper Summaries
Optimal Deterrence when Judgment-Proof Agents Are Paid In Arrears—With an Application to Online Advertising Fraud
- August 2012 (Revised July 2017)
- Case
Netflix: Valuing a New Business Model
By: Francois Brochet, Suraj Srinivasan and Michael Norris
In autumn 2011, Netflix was working to right the ship after publicly stumbling through a price hike and strategic shift and then retreat. The company was changing its business model to focus on streaming video service rather than the DVDs by mail that had brought the...
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Keywords:
Performance Measurement;
Online Business;
Asset Recognition;
Accounting;
Performance Evaluation;
Online Technology;
Motion Pictures and Video Industry;
United States;
Canada;
Latin America;
West Indies
Brochet, Francois, Suraj Srinivasan, and Michael Norris. "Netflix: Valuing a New Business Model." Harvard Business School Case 113-018, August 2012. (Revised July 2017.)
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies...
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Keywords:
Online Business;
Ecommerce;
E-commerce;
E-Commerce Strategy;
Omnichannel Retail;
Omnichannel Retailing;
Influencer Marketing;
Consumer;
Organic Growth;
Video Advertising;
Promotion;
Celebrities;
Online Advertising;
Online Channel;
Online Communities;
Online Community;
Go To Market Strategy;
Platform;
Media;
Media Content;
Digital;
Digital Culture;
Digital Influencers;
Direct To Consumer Marketing;
Direct-to-consumer;
Innovation & Entrepreneurship;
Innovation;
Sales;
Digital Platforms;
Digital Marketing;
Digital Strategy;
Consumer Behavior;
Internet and the Web;
Advertising;
Business Model;
Growth Management;
Marketing;
Marketing Strategy;
Marketing Channels;
Marketing Communications;
Communication Strategy;
Innovation Strategy;
Retail Industry;
Consumer Products Industry;
Fashion Industry;
Advertising Industry;
Apparel and Accessories Industry;
Beauty and Cosmetics Industry;
Food and Beverage Industry;
Media and Broadcasting Industry;
United States;
North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).