fashion - Publications - Faculty & Research

08 Jul 2002
Research & Ideas

How to Fashion Your New E-Business Model

Consumers are looking for the ability to bundle the products they want in a fashion unique to each individual, and the Web will provide this capability .... We believe that vertical portals will do the best job of providing the consumer... View Details

Keywords: by Lynda M. Applegate

Summer 2011
Article

Context, Agency, and Identity: The Indian Fashion Industry and Traditional Indian Crafts

By: Mukti Khaire

Identity is an important resource for firms, since it is a critical precursor of an important strategic resource-legitimacy. However, identities of new firms in new industries are typically inchoate, since they cannot be classified within pre-existing cognitive... View Details

Keywords: History; Decision Making; Identity; Entrepreneurship; Outcome or Result; Fashion Industry; France; Italy; United Kingdom; India

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June 2021
Supplement

Flashion: Art vs. Science in Fashion Retailing

By: Kris Ferreira

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June 2015
Teaching Note

Warby Parker: Vision of a 'Good' Fashion Brand

By: Christopher Marquis

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July 2021 (Revised March 2022)
Teaching Note

Flashion: Art vs. Science in Fashion Retailing

By: Kris Ferreira

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04 May 2022
Podcast

How Footwear Startup Allbirds is Decarbonizing Fashion

In this bonus episode, sustainable footwear brand Allbirds co-founder and co-CEO Joey Zwillinger, Prof. Michael Toffel, and Cold Call host Brian Kenny discuss the growing environmental impact of the fashion industry, and how Allbirds is balancing a critical tension... View Details

25 Jan 2022
News

How Footwear Startup Allbirds Is Decarbonizing Fashion

02 Sep 2014
News

New Fashion Brand Honors Grandmother's Stylish Legacy

Keywords: Clothing and Clothing Accessories Stores; Retail Trade

February 2017 (Revised November 2017)
Case

1436: The First Pure Chinese Luxury Fashion Brand?

By: Anat Keinan, Sandrine Crener and Hannah H. Chang

The case traces the birth of 1436, a new luxury brand specializing in cashmere garments. It describes how this venture emerged organically out of a combination of manufacturing and retail expertise with the ambition of creating the first pure Chinese luxury brand. The... View Details

Keywords: Brands and Branding; Marketing Strategy; Product Positioning; Luxury; Global Strategy; Fashion Industry; China

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