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October 2023 (Revised April 2024)
Case

FARM Rio: Bringing a Brazilian Fashion Brand to the World

By: Isamar Troncoso and Jill Avery

FARM Rio, a twenty-six year old Brazilian fashion brand, had recently put down roots in the U.S. The brand, known for its bold, colorful, nature-inspired tropical prints, was testing the waters in Europe to assess if and how the brand should further expand globally.... View Details

Keywords: Global Marketing; Go-to-market Strategy; Global Branding; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Growth and Development Strategy; Product Positioning; Market Entry and Exit; Distribution Channels; Expansion; Fashion Industry; Brazil; United States; Europe

21 Jan 2022
Blog Post

Tipping Point: Investing in the Women of Kenya’s Coffee Farms

supply chain are the unseen farm laborers—most of them women—who tend the coffee trees each day on the hillsides of rural Kenya. Margaret Nyamumbo (MBA 2016) founded Kahawa 1893 in 2017 to shorten the distance between these Kenyan farmers... View Details

November 1989 (Revised December 1989)
Case

Pandol Brothers, Inc.: From Grape Farm to Trade Giant

By: Ray A. Goldberg

Keywords: Agriculture and Agribusiness Industry

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June 2024 (Revised October 2024)
Teaching Note

FARM Rio: Bringing a Brazilian Fashion Brand to the World

By: Isamar Troncoso and Jill Avery

Teaching Note for HBS Case No. 524-003. View Details

Keywords: Global Marketing; Go-to-market Strategy; Global Branding; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Positioning; Fashion Industry

April 2011
Teaching Note

Common Agricultural Policy and the Future of French Farming (TN)

By: J. Gunnar Trumbull and Diane Choi

Teaching Note for 707027. View Details

Keywords: Agriculture and Agribusiness Industry; France; European Union

December 2006 (Revised March 2007)
Case

Common Agricultural Policy and the Future of French Farming

By: J. Gunnar Trumbull, Vincent Marie Dessain and Elena Corsi

Presents the history and evolution of the EU Common Agricultural Policy, from early price supports to the 2003 decision to "decouple" payments to European farmers. Explores the logic behind agricultural supports, with a focus on the economic, political, and cultural... View Details

Keywords: History; Agreements and Arrangements; Price; Policy; Trade; Agribusiness; Agriculture and Agribusiness Industry; France; European Union

April 2015 (Revised March 2018)
Case

The China Dairy Farming Institute: New Frontiers in Innovative Collaborations

By: Ray A. Goldberg and Meredith Niles

November 2006
Supplement

Sarah Talley and Frey Farms Produce: Negotiating with Wal-Mart (B)

By: James K. Sebenius and Ellen Knebel

Keywords: Plant-Based Agribusiness; Retail Industry; Consumer Products Industry; Agriculture and Agribusiness Industry

September 1988 (Revised January 1990)
Case

Federal Assistance to the Farm Credit System: The Road to Recovery?

By: Ray A. Goldberg

Keywords: Agribusiness; Welfare; Government and Politics; Credit; Business and Government Relations; Agriculture and Agribusiness Industry; United States

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May 2019
Supplement

What Does Experimentation Look Like at a Farm That Buys Your Product?

By: Michael W. Toffel

2011
Other Unpublished Work

From Farms to Fuel Tanks: Collective Actors and New-Venture Innovation in the U.S. Biodiesel Fuel Sector

By: Shon R. Hiatt

Little is known about the influence of collective actors on innovative technological recombinations by new ventures. Using data from U.S. biodiesel producers, I examine how the efforts of multiple collective actors (farm associations) to promote varying types of... View Details

Keywords: Alliances; Agribusiness; Energy Sources; Innovation and Invention; Biotechnology Industry; Green Technology Industry; Energy Industry; United States

07 Jul 2021
News

Fight over River Farm Sale Provides Public Look at Nonprofit’s Private Workings

August 2020 (Revised July 2021)
Case

From Farm Boy to Financier: Eiichi Shibusawa and the Creation of Modern Japan

By: Geoffrey Jones, Gabriel Ellsworth and Ryo Takahashi

This case describes the career of Eiichi Shibusawa (1840-1931), a serial entrepreneur who is widely known as the “father of Japanese capitalism” and as a pioneer of socially responsible investment. Born in feudal Edo Japan, following the Meiji Restoration in 1868... View Details

Keywords: Entrepreneurship; Personal Development and Career; Business History; Ethics; Business and Stakeholder Relations; Economy; Society; Japan

Sep 2011 - 2011
Conference Presentation

From Farms to Fuel Tanks: Collective Actors and New-venture Innovation in the U.S. Biodiesel Sector

By: Shon R. Hiatt

Keywords: Innovation and Invention; Energy Industry; Green Technology Industry; Biotechnology Industry

March 2016
Teaching Note

Advanced Leadership Pathways: Inge Skjelfjord and the Cacao Supply Chain

By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone

Inge Skjelfjord, with a long career in international finance focused on agribusiness projects, had a vision to build a cacao research center that would help smallholder cacao farmers, who benefited the least from the chocolate value chain. He aimed to support the... View Details

Keywords: Agribusiness Industry; Farming; Farm; Policy; Change Management; Innovation; Agribusiness; Education; Economic Growth; Research; Supply Chain; Supply Chain Management; Agriculture and Agribusiness Industry; Ecuador

July 2023
Technical Note

Agricultural Innovation and Sustainability in the Netherlands

By: Willy C. Shih, Michael W. Toffel, Kelsey Carter, Jennifer Godfrey, Rafaella Mazza and Katrina Yeh

This note describes some of the most significant agricultural innovations in the Netherlands, their drivers, environmental performance implications, some challenges facing the sector, and the potential replicability of these innovations to other contexts. View Details

Keywords: Agricultural; Decarbonization; Farming; Agribusiness; Science; Research and Development; Climate Change; Environmental Sustainability; Innovation and Invention; Agriculture and Agribusiness Industry; Netherlands

19 Aug 2022
Blog Post

Climate Stories Episode #8: The Role of Solar and Wind Farming (and Other Tools) in the United States’ Clean Energy Future

Climate Stories Episode #8: The Role of Solar and Wind Farming (and Other Tools) in the United States’ Clean Energy Future Episode 8 of Climate Stories focuses on HBS alumna Diana Rivera, director of development for Lightsource bp. As a... View Details

February 2016 (Revised February 2017)
Case

The Climate Corporation

By: David E. Bell, Forest Reinhardt and Mary Shelman

Climate Corporation is a San Francisco–based data analytics company focused on agricultural applications. It was acquired by Monsanto in 2013. In 2015, Climate's decision support platform was used on 75 million acres of farmland in the U.S.; however, most of those... View Details

Keywords: Agribusiness Industry; Farming; Big Data; Data Analytics; Agriculture; Agribusiness; Decision Making; Analytics and Data Science; Agriculture and Agribusiness Industry

2015
Case

Advanced Leadership Pathways: Robert Meaney and Technology for Agriculture in Sub-Saharan Africa

By: Rosabeth Moss Kanter and Renee Vuillaume

Two Valmont Industries (an international leader in infrastructure products and services) colleagues, Robert (Bob) Meaney and Richard Berkland hoped to improve the lives of small and medium-sized farmers in the developing world through modern irrigation technology. In... View Details

January 2015
Case

Cresud and Argentina

By: David E. Bell and Mary Shelman

Argentina-based Cresud managed 1 million hectares (2.5 million acres) of land in South America. For 20 years, the publicly traded company's strategy had been to acquire underutilized properties and turn them into productive farmland for cattle and crops. In 2014,... View Details

Keywords: Argentina; Farmland Ownership; Farming; Government Agricultural Policy; Agribusiness; Agriculture and Agribusiness Industry; Argentina; South America

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