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Show Results For
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All HBS Web
(1,879)
- People (2)
- News (623)
- Research (733)
- Events (11)
- Multimedia (22)
- Faculty Publications (613)
- 23 Sep 2020
- News
Alumni Consider Election Reform; Clubs Explore Parenting by Case Method
Clubs News Clubs News HBS Club of Dallas Explores Election Reform and Political Innovation in Virtual Talk As the presidential election nears, the potential for an unusual outcome that could spark a...
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Keywords:
Margie Kelley
- 2013
- Book
Democracy and Its Elected Enemies: American Political Capture and Economic Decline
By: Steven Rosefielde and Daniel Quinn Mills
Democracy and Its Elected Enemies reveals that American politicians have usurped their constitutional authority, substituting their economic and political sovereignty for the people's. This has been accomplished by creating an enormous public service sector...
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Keywords:
Ethics;
Government and Politics;
Macroeconomics;
Public Administration Industry;
United States
Rosefielde, Steven, and Daniel Quinn Mills. Democracy and Its Elected Enemies: American Political Capture and Economic Decline. New York: Cambridge University Press, 2013.
- 16 Aug 2024
- News
Election 2024: What's at Stake for Business and the Workplace?
- March 2006
- Background Note
HBS CORE Seminar -- Designing an MBA Elective Course
Describes some of the key elements in designing and developing a case-based MBA elective. Uses five Harvard Business School courses to illustrate key points.
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Keywords:
Design
Wheelwright, Steven C. "HBS CORE Seminar -- Designing an MBA Elective Course." Harvard Business School Background Note 606-110, March 2006.
- 10 Feb 2012
- News
Two Faculty Members Elected to National Academy of Engineering
- 2015
- Working Paper
Selling to a Moving Target: Dynamic Marketing Effects in US Presidential Elections
By: Doug J. Chung and Lingling Zhang
We examine the effects of various political campaign activities on voter preferences in the domain of US Presidential elections. We construct a comprehensive data set that covers the three most recent elections, with detailed records of voter preferences at the...
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Keywords:
Multi-channel Marketing;
Personal Selling;
Advertising;
Political Campaigns;
Dynamic Panel Data;
Instrumental Variables;
Marketing Communications;
Political Elections;
Advertising Campaigns;
United States
Chung, Doug J., and Lingling Zhang. "Selling to a Moving Target: Dynamic Marketing Effects in US Presidential Elections." Harvard Business School Working Paper, No. 15-095, June 2015. (Revised December 2015.)
- 2023
- Working Paper
Keep Your Enemies Closer: Strategic Platform Adjustments during U.S. and French Elections
By: Rafael Di Tella, Randy Kotti, Caroline Le Pennec and Vincent Pons
A key tenet of representative democracy is that politicians' discourse and policies should follow voters' preferences. In the median voter theorem, this outcome emerges as candidates strategically adjust their platform to get closer to their opponent. Despite its...
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Di Tella, Rafael, Randy Kotti, Caroline Le Pennec, and Vincent Pons. "Keep Your Enemies Closer: Strategic Platform Adjustments during U.S. and French Elections." NBER Working Paper Series, No. 31503, July 2023.
- 01 Oct 1997
- News
Expanded Elective Curriculum Offers Students A Wealth of Choices
The latest in an ongoing series of reports from the MBA Program Office. Now more than ever, HBS is bringing the world into the classroom - and vice versa - in the MBA Program's elective curriculum (EC). New course development, expanded...
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- 08 May 2022
- News
Campaign Finance Rules and Their Effects on Election Outcomes
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Better Marketing Elected Barack Obama
By: John A. Quelch
Quelch, John A. "How Better Marketing Elected Barack Obama." Harvard Business Online—Marketing Know:How (blog). November 5, 2008. https://hbr.org/2008/11/how-better-marketing-elected-b.
- 18 Oct 2020
- News
Tax Increase for Corporations Looks More Likely as Election Nears
- 13 Aug 2015
- Working Paper Summaries
Selling to a Moving Target: Dynamic Marketing Effects in U.S. Presidential Elections
Keywords:
by Doug J. Chung & Lingling Zhang
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
different types of advertising—candidates' own ads versus outside ads—and personal selling from field operations—in the form of door-to-door visits and phone calls to voters—affect voter preferences? And how do these campaign activities affect the outcome of View Details
Keywords:
by Dina Gerdeman
- November 5, 2020
- Article
How to Build a Life: How to Cope with Election Agony
By: Arthur C. Brooks
Brooks, Arthur C. "How to Build a Life: How to Cope with Election Agony." The Atlantic (November 5, 2020).
- January 1997 (Revised February 1997)
- Case
Marketing a President: Advertising in the 1996 U.S. Presidential Election Campaign
By: David J. Arnold and Robert J. Dolan
Arnold, David J., and Robert J. Dolan. "Marketing a President: Advertising in the 1996 U.S. Presidential Election Campaign." Harvard Business School Case 597-069, January 1997. (Revised February 1997.)
- Editorial
Five Key Themes for Reforming the EU as Elections Approach
By: Grace Ballor
Ballor, Grace. "Five Key Themes for Reforming the EU as Elections Approach." World Economic Forum (blog) (May 13, 2019).
- 27 Oct 2020
- Video