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January 2011 (Revised April 2024)
Case

Triangulate (A)

By: Thomas Eisenmann and Lauren Barley

In October 2010, Triangulate's founder/CEO must determine what product features to develop and what marketing programs to pursue in order to boost the odds of successfully raising another venture capital round for his nine month-old Facebook dating application. The... View Details

Keywords: Business Model; Business Startups; Entrepreneurship; Venture Capital; Product Launch; Social and Collaborative Networks; Internet and the Web

April 1993
Background Note

Note on High-Commitment Work Systems

By: David A. Garvin and Norman Klein

Describes the history, theory, and practice of high-commitment work systems. The history reviews classical approaches (i.e. Frederick Taylor), the human relations movement, the human resources approach, quality of work life, and empowerment. The theory examines the... View Details

Keywords: Design; Human Resources; Innovation and Invention; Managerial Roles; Work-Life Balance; Problems and Challenges; Strategy

May 1991
Case

Sun Hydraulics Corp. (C)

Provides a follow-up to the (A) and (B) (Condensed) case. Brings events up to date from 1985-1991. Bob Koski, Sun's CEO, has now taken on a new #2 heir apparent in Clyde Nixon. The company has a proliferation of new products and new directions. Has Sun's horizontal... View Details

Keywords: Business or Company Management; Organizational Structure; Organizational Culture

25 May 2010
First Look

First Look: May 25

PublicationsHeterogeneity and Graceful Technology Retreats: A New Perspective on Responding to Dominant Technological Threats Authors:Ron Adner and Daniel Snow Publication:Industrial and Corporate Change (forthcoming) Abstract We explore the implications of a real... View Details

Keywords: Martha Lagace

July 2023 (Revised November 2023)
Case

The Miccosukee Tribe and the Battle to Save the Everglades: A Miami Climate Action Story

By: Rosabeth Moss Kanter and Joyce J. Kim

The Miccosukee Indians, a small tribe of indigenous people in South Florida, have a long-standing interest in protecting the land, waterways, and habitats of the Everglades, their ancestral home, which serves as a watershed for urban areas in Miami-Dade County and a... View Details

Keywords: Native Americans; Climate Change; Change; Leadership; Natural Environment; Florida; Everglades National Park

August 2021
Technical Note

Brand You: Crafting Your Personal Brand

By: Jill Avery and Rachel Greenwald

Selling oneself is something that we have to do every day in both professional and personal settings. We face it when we apply for a job, advocate for a promotion or a raise, vie for a leadership position, attempt to land a new client, write a dating profile, or meet a... View Details

Keywords: Personal Brand; Brand Management; Marketing; Brands and Branding; Identity; Opportunities; Talent and Talent Management; Jobs and Positions; Strength and Weakness; Communication

Research Summary

Overview

Abigail's research to date has focused on the financial accounting standard setting process. Specifically, her current projects investigate the impacts of regulator backgrounds, constituent preferences, and lobbying incentives in the determination of US GAAP. Her... View Details

Keywords: Financial Accounting; Political Economy; Capital Markets; Fair Value Accounting; Disclosure; International Accounting Standards

January 2014 (Revised October 2014)
Case

Andreessen Horowitz

By: Thomas R. Eisenmann and Liz Kind

Andreessen Horowitz (a16z), a venture capital firm launched in 2009, has quickly broken into the VC industry's top ranks, in terms of its ability to invest in Silicon Valley's most promising startups. The case recounts the firm's history; describes its co-founders'... View Details

Keywords: Business Model; Venture Capital; Disruption; Entrepreneurship; Industry Structures; Financial Services Industry; California

April 2019
Article

Rituals and Nuptials: The Emotional and Relational Consequences of Relationship Rituals

By: Ximena Garcia-Rada, Ovul Sezer and Michael I. Norton

Four studies reveal the benefits of relationship rituals: couples with relationship rituals report more positive emotions and greater relationship satisfaction and commitment than those without them. We show that rituals are crucial for understanding consumption... View Details

Keywords: Rituals; Relationship Satisfaction; Relationships; Satisfaction; Spending; Behavior; Perception; Emotions

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November 2016 (Revised April 2018)
Case

reMarkable: e-Writing the Future

By: Elie Ofek and Curtis Hsu

Magnus Wanberg is the creator of reMarkable, a breakthrough e-writer device set apart from similar products on the market by having solved the frustrating “slow ink” problem typically experienced on pen-based electronic devices, thus providing a “pen and paper” like... View Details

Keywords: Entrepreneurial Marketing; Innovation Management; Go To Market Strategy; Marketing Plan; Target Market; Digital Devices; Consumer Electronics; Forecasting; Information Technology; Marketing Strategy; Innovation and Management; Marketing Channels; Entrepreneurship; Forecasting and Prediction; Product Marketing; Product Development; Electronics Industry

September–October 2023
Article

Reskilling in the Age of AI

By: Jorge Tamayo, Leila Doumi, Sagar Goel, Orsolya Kovács-Ondrejkovic and Raffaella Sadun

In the coming decades, as the pace of technological change continues to increase, millions of workers may need to be not just upskilled but reskilled—a profoundly complex societal challenge that will sometimes require workers to both acquire new skills and... View Details

Keywords: Competency and Skills; AI and Machine Learning; Training; Adaptation; Employees; Digital Transformation

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October 1991 (Revised January 2000)
Case

Workplace Safety at Alcoa (A)

By: Kim B. Clark and Joshua D. Margolis

Examines the challenge facing the managers of a large aluminum manufacturing plant in its drive to improve workplace safety. The CEO of the company has made safety a top priority. The plant has made good progress in reducing the injury rate, but now confronts the need... View Details

Keywords: Working Conditions; Safety; Problems and Challenges; Change Management; Operations; Resignation and Termination; Factories, Labs, and Plants; Manufacturing Industry; United States

04 Jan 2016
Working Paper Summaries

Understanding Conformity: An Experimental Investigation

Keywords: by B. Douglas Bernheim & Christine Exley

November 1992
Case

PPG: Developing a Self-Directed Work Force (A)

By: David A. Garvin and Norman Klein

PPG has built a state-of-the-art glass plant in Berea, Kentucky. The plant is pursuing the goal of a "self-directed workforce." The case describes the progress to date and the unresolved issues faced by management. These include questions about shift rotation,... View Details

Keywords: Employees; Employee Relationship Management; Organizational Culture; Managerial Roles; Management Style

Teaching Interest

Overview

By: Jerry R. Green

I teach the main PhD course that is taken by all Economics and Business Economics Ph.D. students. Together with two colleagues I wrote the book on which this course is based. It is the main book that our field has used for the past 25 years. The book is supplemented by... View Details

2010
Working Paper

Marketplace Institutions Related to the Timing of Transactions

By: Alvin E. Roth

This paper describes the unraveling of transaction dates in several markets, including the labor markets for new lawyers hired by large law firms and for gastroenterology fellows, and the market for post-season college football bowls. Together these will illustrate... View Details

Keywords: Talent and Talent Management; Market Timing; Market Transactions; Marketplace Matching; Competitive Strategy

January 2021 (Revised March 2021)
Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States

September 1995 (Revised December 1997)
Case

Philip Morris: Marlboro Friday (A)

By: Alvin J. Silk and Bruce Isaacson

On April 2, 1993 Philip Morris USA launched an elaborate integrated program of consumer and retail promotions of unspecified duration that effectively slashed the retail price of its flagship brand, Marlboro, by 20% in the U.S. market. This program represented a major... View Details

Keywords: Competition; Price; Marketing Strategy; Market Participation; Brands and Branding; Consumer Products Industry; United States

May 1993 (Revised October 1993)
Case

Vanity Fair Mills: Market Response System

Describes the "Quick Response" program developed by Vanity Fair Mills (VFM), a division of the VF Corp. Beginning in 1989, VFM reorganized its manufacturing systems, invested heavily in computer and telecommunications equipment, and formed "partnership" agreements with... View Details

Keywords: Organizational Change and Adaptation; Logistics; Distribution Channels; Manufacturing Industry

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July 1999 (Revised March 2002)
Case

Shanghai Volkswagen: Facing a New Era

Explores the development of the Chinese auto industry and of Shanghai Volkswagen (SVW), a successful joint venture in China. Established in 1984, SVW is a joint venture between Volkswagen of Germany and the Shanghai Automobile Industry Corp. (SAIC). One key element of... View Details

Keywords: Partners and Partnerships; Joint Ventures; Supply Chain; Auto Industry; Shanghai; Germany

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