car sharing - Publications - Faculty & Research

29 Jan 2024
Research & Ideas

Do Disasters Rally Support for Climate Action? It's Complicated.

Environmental disasters like wildfires can ignite awareness of climate change and boost eco-friendly politicians’ careers. But do voters perceive a tradeoff between environmental policies and local economic growth? In Brazil, home to a majority of the Amazon tropical... View Details

Keywords: by Rachel Layne

15 Sep 2021
Research & Ideas

Don't Bring Me Down: Probing Why People Tune Out Bad News

No one wants to hear that their car exhaust is hurting the planet, or that their jeans were made in a sweatshop, or that their doughnut might give them diabetes one day. In fact, people often go to great lengths to avoid information that... View Details

Keywords: by Kristen Senz

30 Jun 2014
Lessons from the Classroom

The Role of Emotions in Effective Negotiations

A simple view of negotiation presents a cold transaction between what one person has and what the other person is willing to pay for it. If the price is right, the deal gets done. As anyone who has recently bought a car or sold a house... View Details

Keywords: by Michael Blanding; Entertainment & Recreation; Sports

31 Aug 2021
Book

Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate

pernicious effects that power has." Sharing some of their power with their employees, for example by giving them more autonomy or allowing them to contribute to the decision-making process, can actually lead to better results: higher... View Details

Keywords: by Jay Fitzgerald

28 Mar 2012
What Do You Think?

Are Factory Jobs Important to the Economy?

new employment, given the need for significant productivity improvement necessary to reverse the outflow of manufacturing activity from a developed economy. Peter Hogan reminded us that "manufacturers' share of GDP (in the US) has been... View Details

Keywords: by James Heskett; Manufacturing

17 Feb 2022
Book

When Employees Feel a Sense of Purpose, Companies Succeed

existing, conformist cultures. The results are not terribly compelling. These organizational cultures seem mismatched and contradictory—like a car whose front door has been replaced with one of a different color. But many other companies... View Details

Keywords: by Ranjay Gulati

20 Nov 2019
Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

We all enjoy sharing jokes with friends, hoping a witty one might elicit a smile—or maybe even a belly laugh. Here’s one for you: A lawyer opened the door of his BMW, when, suddenly, a car came along and hit... View Details

Keywords: by Dina Gerdeman

11 Mar 2001
Research & Ideas

Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

massive growth in world FDI in mining. As petroleum consumption grew with new uses, the search for oil became worldwide. Oil was the only fuel that could drive the new motor car, while the demand for rubber tyres for cars created an... View Details

Keywords: by Geoffrey Jones

22 May 2017
Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

they are today.” Among the presentations: Team Lincoln pitched the idea that Ford could lead the driverless car market with the Lincoln brand, marketing the backseat of an automobile as a warm, luxurious comfort zone, and wooing... View Details

Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism

29 Sep 2021
Research & Ideas

For Entrepreneurs, Blown Deadlines Can Crush Big Ideas

product enabled customers to turn on motors and lights for different items, such as a car built out of the plastic bricks, with a remote control. However, once the entrepreneur added a feature that turns on lights automatically in... View Details

Keywords: by Rachel Layne

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

of it as superhuman—especially if AI is solving complicated problems such as 100 percent accuracy in self-driving cars and medical diagnosis. You have to help them understand that the performance of ML products improves over time (it’s... View Details

Keywords: by Rocio Wu

05 Jul 2021
What Do You Think?

Do Companies Really Need Chief Experience Officers to Know Their Customers?

(Image credit: iStockphoto/skynesher) I will always remember November 11, 1977 as the day I drove a Ford Pinto into the employee parking lot of the General Motors Technical Center in Detroit. My vehicle was the only Ford product in a sea of GM View Details

Keywords: by James Heskett

28 Jun 2004
Research & Ideas

How to Avoid a Price Increase

quantity. As a result, one manufacturer was able to reduce its package sizing by 10 percent to 20 percent over the course of three years with little to no negative consumer response. Q: Can you share some product-downsizing success... View Details

Keywords: by Manda Salls

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

departments within the firm could query it for answers to questions ranging from optimal pricing to product design. What prevents this from materializing? After all, machine learning is delivering self-driving cars and beating human... View Details

Keywords: by Kristen Senz

18 Oct 2017
Research & Ideas

How Economic Clusters Drive Globalization

two locations shared knowledge of palm oil production even as they competed for market share—a contest that Malaysia eventually won thanks to its more stable political climate and higher quality of institutions. “Because the Malaysian... View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness

18 Mar 2019
Research & Ideas

Stuck in Commuter Hell? You Can Still Be Productive

this makes people feel happier about their jobs, according to the working paper Between Home and Work: Commuting as an Opportunity for Role Transitions. Meanwhile, doing relaxing or purely pleasurable things on the way to the office, like listening to music in the... View Details

Keywords: by Dina Gerdeman

12 Jun 2012
First Look

First Look: June 12

PublicationsPricing to Create Shared Value Authors:Marco Bertini and John T. Gourville Publication:Harvard Business Review 90, no. 6 (June 2012) Abstract Many companies are in competition with their customers to extract as much value as... View Details

Keywords: Sean Silverthorne

15 Oct 2007
Research & Ideas

Businesses Beware: The World Is Not Flat

treats market share as the result of building better cars more cheaply than its competitors, and not as an objective in and of itself. Its globalization has actually been driven by a complex array of... View Details

Keywords: by Martha Lagace

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

with Neeru Paharia, Jill Avery, and Juliet B. Schor. Says Keinan, "Through a series of experiments, we show that underdog brand biographies are effective in the marketplace because consumers identify with the disadvantaged position of the underdog and View Details