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- All HBS Web (152)
- Faculty Publications (72)
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- May 2017
- Supplement
Betfair (C)
By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell
Prompted by a takeover bid from CVC, Betfair reassesses the strengths and weaknesses of the exchange model.
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Keywords:
Betfair;
Exchange;
Betting;
Betting Markets;
Diversification;
Market Design;
Business Model;
Entertainment and Recreation Industry;
Europe
Casadesus-Masanell, Ramon, John Heilbron, and Neil Campbell. "Betfair (C)." Harvard Business School Supplement 717-518, May 2017.
- August 2013 (Revised September 2015)
- Case
Coursera
By: Ramon Casadesus-Masanell and Hyunjin Kim
By providing free and open-access online courses at a large scale, Massive Open Online Course (MOOC) platforms seek to innovate the business models of the traditional higher education industry. In a little over a year, Coursera had grown at a rapid rate to emerge as a...
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Keywords:
Business Models;
Strategy;
Competition;
Business Model;
Internet and the Web;
Higher Education;
Competitive Advantage;
Education Industry
Casadesus-Masanell, Ramon, and Hyunjin Kim. "Coursera." Harvard Business School Case 714-412, August 2013. (Revised September 2015.)
- January 2019 (Revised January 2021)
- Case
KITEA (A): Democratizing Furniture in Morocco
By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in 2013 as Amine Benkirane, founder and CEO of the leading Moroccan furniture company KITEA, contemplates the loss his company has incurred for the first time in its 20-year history. The case then describes KITEA’s origins and provides a detailed...
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Keywords:
Retail;
KITEA;
Furniture;
Furniture Industry;
Entry Strategy;
Responding To Entry;
Localization;
Competitive Interaction;
Private Sector;
For-Profit Firms;
Business Model;
Business Strategy;
Strategic Planning;
Strategy;
Competitive Strategy;
Adaptation;
Corporate Strategy;
Competitive Advantage;
Retail Industry;
Africa;
Morocco
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (A): Democratizing Furniture in Morocco." Harvard Business School Case 719-420, January 2019. (Revised January 2021.)
- August 2024
- Case
Quickmart: Sustaining Growth in a Challenging Economic Environment
By: Ramon Casadesus-Masanell and Kuria Kamau
In July 2023, Peter Kang’iri, the Chief Executive Officer (CEO) of Quickmart, Kenya’s second-largest retail chain, sat in his Nairobi office reviewing the company’s first half financial results before the weekly executive committee (EXCO) meeting. The company was in...
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- May 2017
- Supplement
Betfair (B)
By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell
Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model.
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Keywords:
Betfair;
Exchange;
Business Model;
Betting;
Leisure Industry;
Market Design;
Digital Platforms;
Diversification;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Europe
Casadesus-Masanell, Ramon, John Heilbron, and Neil Campbell. "Betfair (B)." Harvard Business School Supplement 717-517, May 2017.
- November 2001 (Revised February 2010)
- Case
Intel Corporation: 1997-2000
By: Ramon Casadesus-Masanell and Michael G. Rukstad
Describes Intel's diversification strategy initiated in 1998 by CEO Craig Barrett. Initially, Barrett's strategy worked well, as market value reached $510 billion in September 2000. Just three months later, however, investor pessimism over a slowing economy and recent...
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Keywords:
Economic Slowdown and Stagnation;
Investment;
Corporate Strategy;
Diversification;
Valuation;
Technology Industry
Casadesus-Masanell, Ramon, and Michael G. Rukstad. "Intel Corporation: 1997-2000." Harvard Business School Case 702-420, November 2001. (Revised February 2010.)
- 1998
- Journal Article
Ford's Model-T: Pricing over the Product Life Cycle
The pricing decisions monopolistic firms make over time are determined to a large extent by the complex interplay of two distinct sets of elements: demand- and supply-based considerations. Demand factors include the possibilities of (a) exercising dynamic price...
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Keywords:
Experience and Expertise;
Decisions;
Forecasting and Prediction;
Cost;
Price;
Information;
Demand and Consumers;
Monopoly;
Product;
Sales;
Complexity;
Auto Industry
Casadesus-Masanell, Ramon. "Ford's Model-T: Pricing over the Product Life Cycle." Abante: Estudios en dirección de empresas 1, no. 2 (1998): 143–65.
- July 2009 (Revised March 2010)
- Case
Sotheby's & Christie's Inc.
By: Ramon Casadesus-Masanell and Catherine Jane Wise
The fine art auction business has remained a duopoly over its 250 year history. The industry is dominated by Sotheby's and Christie's Inc. Curiously, neither competitor has been able to overtake the other by a notable margin despite the clear network effects of this...
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Keywords:
Arts;
Business Model;
Restructuring;
Economics;
Auctions;
Market Entry and Exit;
Duopoly and Oligopoly;
Operations;
Competition
Casadesus-Masanell, Ramon, and Catherine Jane Wise. "Sotheby's & Christie's Inc." Harvard Business School Case 710-412, July 2009. (Revised March 2010.)
- January 2018
- Supplement
Jumia Nigeria PowerPoint Supplement
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By...
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- October 2006 (Revised February 2010)
- Case
Linux vs. Windows
By: Ramon Casadesus-Masanell and Jordan Mitchell
As of 2006, Microsoft is finding that its dominant position in client and server operating systems is under attack from Linux. While Linux has only 3% of the worldwide installed base of PC operating systems, it had captured 20% of the server market by the end of 2005...
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Keywords:
Business Model;
For-Profit Firms;
Open Source Distribution;
Competitive Strategy;
Applications and Software;
Value;
Technology Industry
Casadesus-Masanell, Ramon, and Jordan Mitchell. "Linux vs. Windows." Harvard Business School Case 707-465, October 2006. (Revised February 2010.)
- March 2019
- Supplement
KITEA (D): Further Changes
By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in February 2016, when the official date of IKEA’s store opening (March 16, 2016) is announced after a five-month delay. It reviews the changes that Amine and Othman Benkirane had made to KITEA’s workforce in the extra five months afforded by the delay...
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Keywords:
Private Sector;
For-Profit Firms;
Business Strategy;
Strategic Planning;
Competitive Strategy;
Competitive Advantage;
Corporate Strategy;
Organizational Change and Adaptation;
Retail Industry;
Africa;
North Africa;
Morocco
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (D): Further Changes." Harvard Business School Supplement 719-489, March 2019.
- July 2008 (Revised September 2009)
- Case
Betfair vs. UK Bookmakers
By: Ramon Casadesus-Masanell and Neil Campbell
Betting exchanges provide an electronic platform that allows ordinary consumers to not only back teams to win, but also to lay odds for other punters to back. This business model allows punters to cut out the middleman of the bookmaker and leads to a much more...
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Keywords:
Business Model;
Decision Choices and Conditions;
Two-Sided Platforms;
Market Transactions;
Competition;
Entertainment and Recreation Industry
Casadesus-Masanell, Ramon, and Neil Campbell. "Betfair vs. UK Bookmakers." Harvard Business School Case 709-417, July 2008. (Revised September 2009.)
- March 2006 (Revised September 2006)
- Case
Irizar in 2005
By: Ramon Casadesus-Masanell and Jordan Mitchell
In June 2005, Koldo Saratxaga, the leader of Basque-based luxury coach manufacturer Irizar, decided to leave after 14 years at the helm of the worker-owned cooperative. Under Saratxaga's stewardship, Irizar was saved from near bankruptcy in 1991 and has become a highly...
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Keywords:
Business Model;
Business Startups;
Customer Focus and Relationships;
Resignation and Termination;
Leadership Style;
Production;
Quality;
Luxury;
Competitive Advantage;
Construction Industry;
Real Estate Industry;
South Africa;
China;
India;
Mexico;
Brazil
Casadesus-Masanell, Ramon, and Jordan Mitchell. "Irizar in 2005." Harvard Business School Case 706-424, March 2006. (Revised September 2006.)
- Teaching Interest
MBA Required Curriculum-- Strategy Course
The objective of this course is to help students develop the skills for formulating strategy. It provides an understanding of:
- A firm's operative environment and how to sustain competitive advantage.
- How to generate superior value for customers... View Details
- October 2019
- Supplement
Airbus vs. Boeing (L): Discontinuing the A380 (February 2019)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes Airbus’ February 2019 announcement that it was ending production of the A380, with the last delivery scheduled for 2021. The announcement followed an order cancellation by Emirates, a major customer of the A380. The A380 had faced significant...
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Keywords:
Product Development;
Air Transportation;
Projects;
Competition;
Air Transportation Industry;
Manufacturing Industry;
United States;
Europe
Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (L): Discontinuing the A380 (February 2019)." Harvard Business School Supplement 720-387, October 2019.
- January – February 2012
- Article
When One Business Model Isn't Enough
By: Ramon Casadesus-Masanell and Jorge Tarzijan
Trying to operate two business models at once often causes strategic failure. Yet LAN Airlines, a Chilean carrier, runs three models successfully. Casadesus-Masanell, of Harvard Business School, and Tarziján, of the Pontificia Universidad Católica de Chile, explore how...
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Keywords:
Integration;
Failure;
Business Model;
Service Operations;
Asset Management;
Value;
Complexity;
Competency and Skills;
Business Strategy;
Management Analysis, Tools, and Techniques;
Risk and Uncertainty;
Customer Relationship Management;
Air Transportation Industry
Casadesus-Masanell, Ramon, and Jorge Tarzijan. "When One Business Model Isn't Enough." Harvard Business Review 90, nos. 1-2 (January–February 2012).
- September 2019 (Revised May 2020)
- Supplement
Keroche (F): Future Growth Plans
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s 2012 decision to invest in additional production capacity. In November 2012, with a loan from Barclay’s bank, Keroche began constructing a new state-of-the-art beer brewery using German technology. The new plant,...
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Keywords:
Keroche;
Alcohol;
Aloholic Beverages;
Beer;
Production Capacity;
Growth;
Business Ventures;
Business Exit or Shutdown;
Business Growth and Maturation;
Business Startups;
Small Business;
Family Business;
Crime and Corruption;
Customer Focus and Relationships;
Decisions;
Income;
Demographics;
Geographic Scope;
Geographic Location;
Goods and Commodities;
Government Legislation;
Growth and Development;
Business History;
Lawsuits and Litigation;
Laws and Statutes;
Lawfulness;
Goals and Objectives;
Consumer Behavior;
Market Entry and Exit;
Problems and Challenges;
Safety;
Social Issues;
Poverty;
Strategy;
Competition;
Entrepreneurship;
Food and Beverage Industry;
Food and Beverage Industry;
Kenya;
Nairobi;
Africa
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (F): Future Growth Plans." Harvard Business School Supplement 720-395, September 2019. (Revised May 2020.)
- September 2019 (Revised May 2020)
- Supplement
Keroche (D): Transforming the Core Business
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s decision to exit the wine business following the Kenyan government’s 2007 increase in excise taxes on wine. In August 2007, Keroche introduced the vodka drink Viena Ice as a replacement for its fortified wines,...
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Keywords:
Keroche;
Alcohol;
Alcoholic Beverages;
Alcoholic Drinks;
Beverages;
Drinks;
Wine Industry;
Wine;
Fortified Wine;
Viena;
Viena Ice;
Beer;
Beer Market;
Premium Beer;
Manufacturing;
Summit Lager;
Business Ventures;
Business Exit or Shutdown;
Business Growth and Maturation;
Business Startups;
Small Business;
Family Business;
Crime and Corruption;
Customer Focus and Relationships;
Decisions;
Income;
Demographics;
Geographic Scope;
Geographic Location;
Goods and Commodities;
Government Legislation;
Growth and Development;
Business History;
Lawsuits and Litigation;
Laws and Statutes;
Lawfulness;
Goals and Objectives;
Consumer Behavior;
Market Entry and Exit;
Problems and Challenges;
Safety;
Social Issues;
Poverty;
Strategy;
Competition;
Food and Beverage Industry;
Food and Beverage Industry;
Kenya;
Nairobi;
Africa
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (D): Transforming the Core Business." Harvard Business School Supplement 720-393, September 2019. (Revised May 2020.)
- September 2019 (Revised May 2020)
- Case
Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the challenges faced by Kenyan alcoholic drinks producer Keroche Industries Limited in 2003, when the Kenyan government accused the company of manufacturing and selling substandard alcoholic drinks, revoked its liquor licenses, and shut down its...
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Keywords:
Keroche;
Alcohol;
Wine;
Manufacturing;
Informal Market;
Regulation;
Illicit;
Illegal;
Shutdown;
Factory;
Low-income Consumers;
Multinational;
Local;
Government;
Allegations;
Accusations;
Negative Press;
EABL;
Tusker;
Beer;
SAB;
Chang'aa;
Naivasha;
Rift Valley;
East Africa;
Lawsuit;
Legal Battle;
Business Ventures;
Business Exit or Shutdown;
Business Growth and Maturation;
Business Startups;
Production;
Safety;
Quality;
Distribution;
Small Business;
Family Business;
Crime and Corruption;
Customer Focus and Relationships;
Decisions;
Income;
Demographics;
Geographic Scope;
Geographic Location;
Goods and Commodities;
Government Legislation;
Growth and Development;
Business History;
Lawsuits and Litigation;
Laws and Statutes;
Lawfulness;
Goals and Objectives;
Consumer Behavior;
Market Entry and Exit;
Problems and Challenges;
Social Issues;
Poverty;
Strategy;
Competition;
Entrepreneurship;
Food and Beverage Industry;
Food and Beverage Industry;
Kenya;
Nairobi;
Africa
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market." Harvard Business School Case 720-390, September 2019. (Revised May 2020.)
- March 2019
- Supplement
KITEA (E): IKEA's Opening Day
By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in 2016 as Amine Benkirane, CEO of the furniture retailer KITEA, observes KITEA’s dormant sales on the day IKEA opens its first store in Morocco. It then provides information on IKEA’s Morocco store, as well as a detailed pricing comparison between IKEA...
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Keywords:
Private Sector;
For-Profit Firms;
Business Strategy;
Strategic Planning;
Competitive Strategy;
Competitive Advantage;
Adaptation;
Corporate Strategy;
Retail Industry;
Africa;
North Africa;
Morocco
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (E): IKEA's Opening Day." Harvard Business School Supplement 719-422, March 2019.