by Rajiv Lal - Publications - Faculty & Research

August 2000 (Revised September 2005)
Case

Omnitel Pronto Italia

By: Rajiv Lal, Carin-Isabel Knoop and Suma Raju

Describes the situation faced by Omnitel soon after launching its mobile telecommunication services in Italy in December 1995. Competing against the Italian monopoly, TIM, Omnitel had positioned its services to be better on the quality dimension. However, sales were... View Details

Keywords: Customer Satisfaction; Marketing Channels; Marketing Strategy; Product Positioning; Market Entry and Exit; Product Development; Sales; Competition; Segmentation; Value Creation; Telecommunications Industry; Italy

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18 Feb 2015
First Look

First Look: February 18

http://www.pearsonhighered.com/educator/product/Managerial-Accounting-Decision-Making-and-Motivating-Performance/9780137024872.page February 2015 Rajiv Lal Retail Revolution: Will Your Brick & Mortar... View Details

Keywords: Sean Silverthorne

June 2003
Case

Peabody Simpson at the Crossroads

By: Rajiv Lal, Nitin Nohria and Leslie Freeman

Three managing directors at Peabody Simpson had just returned from a firm-wide recruiting event at Columbia University, which they had covered together, as all were alumni. They were commiserating about having to submit revised forecasts to their division heads by the... View Details

Keywords: Forecasting and Prediction; Capital Budgeting; Recruitment; Reports; Organizational Design

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20 Jul 2010
First Look

First Look: July 20

contained in the mandatory transitional documents required by International Financial Reporting Standards (IFRS) 1 (2005). We find significant negative abnormal returns for firms reporting negative earnings reconciliation. Although the... View Details

Keywords: Martha Lagace

11 Jul 2006
First Look

First Look: July 11, 2006

hair care. By 1980 there remained strong differences between consumer markets. Although American influence was strong, it was already evident that globalization had not resulted in the creation of a stereotyped American blond and... View Details

Keywords: Sean Silverthorne

15 Feb 2011
First Look

First Look: Feb. 15

case:http://cb.hbsp.harvard.edu/cb/product/311061-PDF-ENG Go Mobile: The Phirbol Franchise Rajiv Lal and Natalie KindredHarvard Business School Case 510-020 To grow Phirbol, a telecom retail franchise chain... View Details

Keywords: Sean Silverthorne

August 2002
Teaching Note

HP Consumer Products Business Organization: Distributing Printers via the Internet, TN

By: Rajiv Lal

Teaching Note for (9-500-021). View Details

Keywords: Consumer Products Industry

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Research Summary

Internet of Things

By: Rajiv Lal

Book chapters View Details

October 2014
Case

KGFS: A New Approach to Rural Finance

By: Rajiv Lal

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September 2014
Supplement

USAA in the Digital World

By: Rajiv Lal

This video supplement to case 515-016 ("USAA in the Digital World") is five short videos in one product. Each video is mentioned in the case. View Details

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February 2013
Teaching Note

SANY: Going Global (TN)

By: Rajiv Lal

Keywords: Heavy Industry; Globalized Markets and Industries; Global Strategy; Construction Industry; Europe; Asia; China

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September 2018 (Revised April 2019)
Case

Sigfox: Building a Global IoT Network

By: Rajiv Lal, Mette Fuglsang Hjortshoej and Emilie Billaud

In 2018, Ludovic Le Moan and Christophe Fourtet, co-founders of the French tech startup Sigfox, reflected on the evolution of their venture and the way forward. Founded in 2009, Sigfox was a company that provided a global connectivity network for devices connected to... View Details