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All HBS Web
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- Faculty Publications (983)
- April 2020
- Case
Promoting Land and Nature Jerky
By: John A. Quelch and Katherine B. Hartman
Kathy Ayers, Vice President of Marketing and Communications for Land and Nature (L&N) Jerky Company, needs to make a recommendation about L&N's 2020 promotional spending. L&N's CEO, Tim Ryan, wants her to calculate different scenarios using historical data to determine...
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Keywords:
Advertising;
Spending;
Marketing Communications;
Marketing Strategy;
Product Positioning;
Food and Beverage Industry
Quelch, John A., and Katherine B. Hartman. "Promoting Land and Nature Jerky." Harvard Business School Brief Case 920-563, April 2020.
- April 2020
- Teaching Note
Promoting Land and Nature Jerky (Brief Case)
By: John A. Quelch and Katherine B. Hartman
Teaching Note for HBS No. 920-563.
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- April 2020
- Supplement
Promoting Land and Nature Jerky, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and Katherine B. Hartman
- April 2020
- Supplement
Promoting Land and Nature Jerky, Spreadsheet for Students (Brief Case)
By: John A. Quelch and Katherine B. Hartman
- 2020
- Book
Healthy Buildings: How Indoor Spaces Drive Performance and Productivity
By: Joseph Allen and John D. Macomber
By the time you reach 80, you will have spent 72 years of your life indoors. Like it or not, humans have become an indoor species. This means that the people who design, build, and maintain our buildings can have a major impact on our health.
Ever feel tired... View Details
Ever feel tired... View Details
Keywords:
Architecture;
Real Estate Development;
Air Pollution;
Air Quality;
Public Health;
Productivity Gains;
Buildings and Facilities;
Health;
Pollutants;
Performance Productivity;
Construction Industry
Allen, Joseph, and John D. Macomber. Healthy Buildings: How Indoor Spaces Drive Performance and Productivity. Cambridge, MA: Harvard University Press, 2020.
- April 2020 (Revised January 2022)
- Case
Uber: Competing Globally
By: Alexander J. MacKay, Amram Migdal and John Masko
This case describes Uber’s global market entry strategy and responses by regulators and local competitors. It details Uber’s entry into New York City (New York), Bogotá (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each...
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Keywords:
Business Ventures;
Business Growth and Maturation;
Business Model;
Geography;
Geographic Location;
Geographic Scope;
Globalization;
Global Strategy;
Multinational Firms and Management;
Globalized Markets and Industries;
Governance;
Governance Controls;
Governing Rules, Regulations, and Reforms;
Innovation and Invention;
Disruptive Innovation;
Innovation Strategy;
Law;
Management;
Growth and Development Strategy;
Growth Management;
Markets;
Demand and Consumers;
Consumer Behavior;
Network Effects;
Emerging Markets;
Market Design;
Market Entry and Exit;
Market Participation;
Supply and Industry;
Industry Structures;
Planning;
Strategic Planning;
Relationships;
Business and Community Relations;
Business and Government Relations;
Business and Stakeholder Relations;
Labor and Management Relations;
Networks;
Strategy;
Adaptation;
Business Strategy;
Competition;
Competitive Advantage;
Competitive Strategy;
Expansion;
Information Technology;
Mobile and Wireless Technology;
Digital Platforms;
Transportation;
Transportation Networks;
Transportation Industry;
Technology Industry;
Africa;
Ghana;
Asia;
China;
Shanghai Shi;
Shanghai;
India;
New Delhi;
Europe;
United Kingdom;
England;
London;
Latin America;
North and Central America;
United States;
New York (city, NY);
New York (state, US);
South America;
Colombia
MacKay, Alexander J., Amram Migdal, and John Masko. "Uber: Competing Globally." Harvard Business School Case 720-404, April 2020. (Revised January 2022.)
- April 2020 (Revised May 2021)
- Case
Middlebury College: Energy2028
By: Brian Trelstad, Michael Norris and John McKinley
In 2018, Middlebury College’s board of trustees is considering a proposal called Energy2028 that would push the small, liberal arts and sciences college in Vermont to become a net zero carbon emitter, decrease energy usage by 25%, divest fossil fuels from its...
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Trelstad, Brian, Michael Norris, and John McKinley. "Middlebury College: Energy2028." Harvard Business School Case 320-029, April 2020. (Revised May 2021.)
- April 2020 (Revised July 2020)
- Case
Unrest in Chile
By: Vincent Pons, William Mullins, John Masko, Annelena Lobb and Rafael Di Tella
In 2020, Chileans would head to the ballot box to decide their country’s future. Many international observers credited Chile’s decades of neoliberal governance with turning the country into Latin America’s “Tiger,” a prosperous, diversified economy on its way to...
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Keywords:
Developing Countries and Economies;
Macroeconomics;
Economy;
Political Elections;
Public Opinion;
Social Issues;
Equality and Inequality;
System Shocks;
Chile;
Latin America
Pons, Vincent, William Mullins, John Masko, Annelena Lobb, and Rafael Di Tella. "Unrest in Chile." Harvard Business School Case 720-033, April 2020. (Revised July 2020.)
- March 2020
- Case
A Tower for the People: 425 Park Avenue
By: John Macomber, Joseph G. Allen and Emily Jones
Healthy buildings and superior air quality are increasingly important since people now spend so much time indoors. Indoor spaces drive performance and productivity. Commercial real estate landlords and investors are responding to the demands of sophisticated tenants...
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Keywords:
Health And Wellness;
Real Estate;
Sustainability;
Health;
Pollution;
Buildings and Facilities;
Performance Productivity;
Finance;
Real Estate Industry;
New York (city, NY)
Macomber, John, Joseph G. Allen, and Emily Jones. "A Tower for the People: 425 Park Avenue." Harvard Business School Case 220-065, March 2020.
- March 2020 (Revised June 2020)
- Case
Social Salary Setting at Spiber
By: Ashley Whillans and John Beshears
Can a “set your own salary” system boost employee happiness and motivation? Spiber made synthetic silk built from proteins mimicking the proteins found in spider silk, the world’s toughest known material by weight. Kazuhide Sekiyama and Junichi Sugahara established...
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Keywords:
Compensation and Benefits;
Motivation and Incentives;
Happiness;
Negotiation Tactics;
Cross-Cultural and Cross-Border Issues;
Biotechnology Industry;
Japan;
United States
Whillans, Ashley, and John Beshears. "Social Salary Setting at Spiber." Harvard Business School Case 920-050, March 2020. (Revised June 2020.)
- March 2020
- Article
Which Early Withdrawal Penalty Attracts the Most Deposits to a Commitment Savings Account?
By: John Beshears, James J. Choi, Christopher Harris, David Laibson, Brigitte C. Madrian and Jung Sakong
Previous research has shown that some people voluntarily use commitment contracts that restrict their own choice sets. We study how people divide money between two accounts: a liquid account that permits unrestricted withdrawals and a commitment account that is...
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Keywords:
Quasi-hyperbolic Discounting;
Present Bias;
Sophistication;
Naiveté;
Commitment;
Flexibility;
Savings;
Contract Design;
Defined Contribution Retirement Plan;
401 (K);
IRA;
Saving;
Behavior;
Contracts;
Design;
Interest Rates
Beshears, John, James J. Choi, Christopher Harris, David Laibson, Brigitte C. Madrian, and Jung Sakong. "Which Early Withdrawal Penalty Attracts the Most Deposits to a Commitment Savings Account?" Art. 104144. Journal of Public Economics 183 (March 2020).
- February 2020 (Revised April 2021)
- Case
StockX: The Stock Market of Things
By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust...
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Keywords:
Markets;
Auctions;
Bids and Bidding;
Demand and Consumers;
Consumer Behavior;
Analytics and Data Science;
Market Design;
Digital Platforms;
Market Transactions;
Marketplace Matching;
Supply and Industry;
Analysis;
Price;
Product Marketing;
Product Launch;
Apparel and Accessories Industry;
Fashion Industry;
North and Central America;
United States;
Michigan;
Detroit
Farronato, Chiara, John J. Horton, Annelena Lobb, and Julia Kelley. "StockX: The Stock Market of Things." Harvard Business School Case 620-062, February 2020. (Revised April 2021.)
- February 2020
- Article
Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs
By: Rachel Gershon, Cynthia Cryder and Leslie K. John
While selfish incentives typically outperform prosocial incentives, in the context of customer referral rewards, prosocial incentives can be more effective. Companies frequently offer “selfish” (i.e., sender-benefiting) referral incentives, offering customers financial...
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Keywords:
Incentives;
Prosocial Behavior;
Judgment And Decision-making;
Referral Rewards;
Motivation and Incentives;
Consumer Behavior;
Decision Making
Gershon, Rachel, Cynthia Cryder, and Leslie K. John. "Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs." Journal of Marketing Research (JMR) 57, no. 1 (February 2020): 156–172.
- January 2020 (Revised March 2020)
- Case
Huawei: A Global Tech Giant in the Crossfire of a Digital Cold War
By: William C. Kirby, Billy Chan and John P. McHugh
By 2020, Ren Zhengfei, CEO of Huawei, had transformed the small telephone switch manufacturer he founded in 1987 into a $120 billion telecommunications company poised to lead the lucrative rollout of fifth-generation (5G) cellular networks. However, an emerging...
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Keywords:
International Strategy;
Government And Business;
Digital Infrastructure;
Political Risk;
Information Technology;
Infrastructure;
Business and Government Relations;
Government and Politics;
Information Infrastructure;
Technology Industry;
China;
United States
Kirby, William C., Billy Chan, and John P. McHugh. "Huawei: A Global Tech Giant in the Crossfire of a Digital Cold War." Harvard Business School Case 320-089, January 2020. (Revised March 2020.)
- January 2020
- Case
Sunset Limited or Full Speed Ahead? Amtrak Talks to Congress
By: John D. Macomber
Richard Anderson took the helm of Amtrak in 2017 after leading a successful turnaround at Delta Airlines. Amtrak is a US state owned enterprise with about $3.5 bn in annual revenue (and a large operating loss) that is responsible for substantial segments of passenger...
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- 2019
- Article
Overcoming Cultural Resistance to Open Source Innovation
By: John Winsor, Jin Hyun Paik, Michael Tushman and Karim R. Lakhani
Purpose: This article offers insight on how to effectively help incumbent organizations prepare for global business shifts to open source and digital business models.
Design/methodology/approach: Discussion related to observation, experience and case studies... View Details
Design/methodology/approach: Discussion related to observation, experience and case studies... View Details
Keywords:
Open Source Innovation;
Organizational Culture;
Organizational Change and Adaptation;
Business Model;
Technological Innovation;
Collaborative Innovation and Invention
Winsor, John, Jin Hyun Paik, Michael Tushman, and Karim R. Lakhani. "Overcoming Cultural Resistance to Open Source Innovation." Strategy & Leadership 47, no. 6 (2019): 28–33.
- Article
Toward a Corporate Culture of Health: Results of a National Survey
By: Michael Anne Kyle, Lumumba Seegars, John M. Benson, Robert J. Blendon, Robert S. Huckman and Sara J. Singer
Context: The private sector has a large potential role in advancing health and well-being, but attention to corporate practices around health tends to focus on a narrow range of issues and on large businesses. Systematically describing private sector engagement in...
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Keywords:
Corporate Health;
Social Determinants Of Health;
Health Policy;
Public Health;
Organizations;
Health;
Policy;
Surveys
Kyle, Michael Anne, Lumumba Seegars, John M. Benson, Robert J. Blendon, Robert S. Huckman, and Sara J. Singer. "Toward a Corporate Culture of Health: Results of a National Survey." Milbank Quarterly 97, no. 4 (December 2019): 954–977.
- November 2019 (Revised February 2020)
- Case
Starbucks: Reaffirming Commitment to the Third Place Ideal
By: Francesca Gino, Katherine B. Coffman and Jeff Huizinga
On April 12, 2018, two African American entrepreneurs had scheduled a business meeting at a Starbucks in Philadelphia’s Rittenhouse Square neighborhood. They sat without ordering, waiting for a local businessman to show up for the meeting. The store manager called 911...
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Keywords:
Mission and Purpose;
Values and Beliefs;
Prejudice and Bias;
Crisis Management;
Employees;
Training
Gino, Francesca, Katherine B. Coffman, and Jeff Huizinga. "Starbucks: Reaffirming Commitment to the Third Place Ideal." Harvard Business School Case 920-016, November 2019. (Revised February 2020.)
- October 2019
- Case
Feeling Machines: Emotion AI at Affectiva
By: Shane Greenstein and John Masko
In 2016, Affectiva—a Boston-based emotion AI software company with a long track record of building emotion-sensing software for market research—had attempted to expand into new verticals by releasing a mobile software development kit (SDK) that downloaders could adapt...
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Keywords:
Artificial Intelligence;
Market Research;
Business Model;
Finance;
Revenue;
Decision Making;
Risk and Uncertainty;
Market Entry and Exit;
Applications and Software;
AI and Machine Learning;
Information Technology Industry;
Auto Industry;
United States
Greenstein, Shane, and John Masko. "Feeling Machines: Emotion AI at Affectiva." Harvard Business School Case 620-058, October 2019.
- October 2019 (Revised August 2022)
- Case
Nehemiah Mfg. Co.: Providing a Second Chance
By: Michael Chu, Brian Trelstad and John Masko
In 2009, Dan Meyer and Richard Palmer, two veterans of the fast-moving consumer goods (FMCG) industry, founded Nehemiah Manufacturing to build FMCG brands while providing jobs to Cincinnati, Ohio’s beleaguered urban core. Two years later, the pair made their first...
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Keywords:
Fast Moving Consumer Goods;
Social Entrepreneurship;
Retention;
Selection and Staffing;
Employment;
Human Capital;
Growth Management;
Brands and Branding;
Social Marketing;
Mission and Purpose;
Prejudice and Bias;
City;
Urban Scope;
Consumer Products Industry;
Manufacturing Industry;
Ohio;
United States
Chu, Michael, Brian Trelstad, and John Masko. "Nehemiah Mfg. Co.: Providing a Second Chance." Harvard Business School Case 320-008, October 2019. (Revised August 2022.)