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Publications

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Filter Results: (148) Arrow Down Arrow Up

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  • All HBS Web  (148)
    • News  (22)
    • Research  (95)
    • Multimedia  (2)
  • Faculty Publications  (87)

Show Results For

  • All HBS Web  (148)
    • News  (22)
    • Research  (95)
    • Multimedia  (2)
  • Faculty Publications  (87)
← Page 4 of 148 Results →
  • 01 Sep 2006
  • News

Faculty Books

reap appropriate rewards. Consumer Capitalism by Gunnar Trumbull (Cornell University Press) The author investigates the origins of national systems of consumer protection in... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 21 Dec 2010
  • First Look

First Look: December 21

Gunnar Trumbull, and Peter Tufano Abstract This article describes the consumer finance sector in the U.S. since World War II. We first define the sector in terms of the functions delivered by firms... View Details
  • 01 Dec 2012
  • News

Faculty Books

professionals must make a critical shift in their mindset: from hours worked to results produced. (See page 18 for a Q&A with Pozen.) Strength in Numbers: The Political Power of Weak Interests by Gunnar... View Details
  • 2010
  • Chapter

Consumer Policy: Business and the Politics of Consumption

By: Gunnar Trumbull
Keywords: Demand and Consumers; Policy
Citation
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Trumbull, Gunnar. "Consumer Policy: Business and the Politics of Consumption." Chap. 27 in The Oxford Handbook of Business and Government, edited by David Coen, Wyn Grant, and Graham Wilson, 622–642. Oxford: Oxford University Press, 2010.
  • 2000
  • Chapter

Strategies of Consumer Group Mobilization

By: Gunnar Trumbull
Keywords: Customer Relationship Management; Consumer Behavior; Marketing Strategy; Groups and Teams
Citation
Related
Trumbull, Gunnar. "Strategies of Consumer Group Mobilization." In Material Politics: The State and Consumer Society, edited by Martin Daunton and Matthew Hilton. Oxford: Berg, 2000.
  • 13 Oct 2010
  • First Look

First Look: October 13, 2010

to each strategy. By "inviting in the lions" to critique your idea—and being prepared for them—you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the... View Details
Keywords: Sean Silverthorne
  • 2004
  • Chapter

The Surprise of Collective Action: Consumer Mobilization in France, 1970-1985

By: Gunnar Trumbull
Keywords: History; Demand and Consumers; France
Citation
Related
Trumbull, Gunnar. "The Surprise of Collective Action: Consumer Mobilization in France, 1970-1985." In Affluence and Activism: Organized Consumers in the Post-War Era, edited by Even Lange and Iselin Theien. Oslo: Unipub, 2004.
  • 2003
  • Working Paper

From Rents to Risks: France's New Innovation Policy

By: Gunnar Trumbull
Citation
Related
Trumbull, Gunnar. "From Rents to Risks: France's New Innovation Policy." Harvard Business School Working Paper, No. 04-020, October 2003.
  • 30 Jan 2024
  • News

Can Second-Generation Ethanol Production Help Decarbonize the World?

  • Awards

Charles M. Williams Award for Teaching Excellence

By: Gunnar Trumbull
Received the 2016 Charles M. Williams Award for Excellence in Teaching. View Details
  • April 2022 (Revised May 2023)
  • Case

Colossal: Bringing Back the Woolly Mammoth

By: Gunnar Trumbull
Citation
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Trumbull, Gunnar. "Colossal: Bringing Back the Woolly Mammoth." Harvard Business School Case 722-056, April 2022. (Revised May 2023.)
  • spring 2006
  • Article

Varieties of Consumerism

By: Gunnar Trumbull
Keywords: Customers
Citation
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Trumbull, Gunnar. "Varieties of Consumerism." Jahrbuch für Wirtschaftsgeschichte (spring 2006).
  • 2002
  • Working Paper

The Rise of Consumer Politics: Market Institutions and Product Choice in Postwar France and Germany

By: Gunnar Trumbull
Citation
Related
Trumbull, Gunnar. "The Rise of Consumer Politics: Market Institutions and Product Choice in Postwar France and Germany." Harvard Business School Working Paper, No. 03-054, October 2002.
  • Web

Global Climate Change - Course Catalog

HBS Course Catalog Global Climate Change Course Number 1143 Professor Gunnar Trumbull Fall; Q1Q2; 3.0 credits Paper Global Climate Change explores the impact of human-induced climate change on modern society... View Details
  • Research Summary

The Politics of Food

By: Gunnar Trumbull
This project explores the origins and evolution of national food cultures, emphasizing the sources of variation in terms of quality, safety, and 'sophistication'. Comparing food cultures in postwar Italy, France, and America, I argue that distinctive national... View Details
  • January 2024
  • Background Note

The Carbon Age

By: Gunnar Trumbull
Citation
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Trumbull, Gunnar. "The Carbon Age." Harvard Business School Background Note 724-025, January 2024.
  • 2006
  • Book

Consumer Capitalism: Politics, Product Markets, and Firm Strategy in France and Germany

By: Gunnar Trumbull
Keywords: Customers; Economic Systems; Product; Markets; Strategy; France; Germany
Citation
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Trumbull, Gunnar. Consumer Capitalism: Politics, Product Markets, and Firm Strategy in France and Germany. Ithaca: Cornell University Press, 2006.
  • fall 2002
  • Article

Policy Activism in a Globalized Economy: France's 35-hour Work Week

By: Gunnar Trumbull
Keywords: Policy; Globalization; Economy; France
Citation
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Trumbull, Gunnar. "Policy Activism in a Globalized Economy: France's 35-hour Work Week." French Politics, Culture and Society 20, no. 3 (fall 2002).
  • 2000
  • Chapter

Divergent Paths of Product Market Regulation in France and Germany, 1970-1990

By: Gunnar Trumbull
Keywords: Product Marketing; France; Germany
Citation
Related
Trumbull, Gunnar. "Divergent Paths of Product Market Regulation in France and Germany, 1970-1990." In Global Political Economy: Among and Within Nations, edited by Stuart S. Nagel. New York: Marcel Dekker, 2000.
  • December 2006 (Revised March 2008)
  • Case

The European Union in the 21st Century

By: J. Gunnar Trumbull
Focuses on the challenges facing the European Union in 2006. Following the French and Dutch referendums in 2005, the fate of the European Constitution is in jeopardy. Ten new accession countries have just joined the EU, with Turkey in the beginning stages of the... View Details
Keywords: Economic Growth; Cross-Cultural and Cross-Border Issues; Governing Rules, Regulations, and Reforms; Policy; Government Administration; European Union
Citation
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Related
Trumbull, J. Gunnar. "The European Union in the 21st Century." Harvard Business School Case 707-021, December 2006. (Revised March 2008.)
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