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- 07 Oct 2008
- First Look
First Look: October 7, 2008
trade press. Reasons for the discrepancy are discussed. Download the paper: http://www.hbs.edu/research/pdf/09-044.pdf Taste Heterogeneity, IIA, and the Similarity Critique Authors:Thomas J. Steenburgh and...
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Martha Lagace
- 03 Nov 2009
- First Look
First Look: Nov. 3
never change. Since its founding in 1911, the company operated under a set of principles articulated by founder Thomas Watson and became known for a strong culture and a commitment to fairness and social...
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Martha Lagace
- October–November 2013
- Article
Motivating Diverse Salespeople Through a Common Incentive Plan
By: Doug J. Chung, Tom Steenburgh and K. Sudhir
Chung, Doug J., Tom Steenburgh, and K. Sudhir. "Motivating Diverse Salespeople Through a Common Incentive Plan." European Financial Review (October–November 2013), 45–47. (Lead article.)
- 12 Jan 2010
- First Look
First Look: Jan. 12
http://www.hbs.edu/research/pdf/08-043.pdf An Investigation of Earnings Management through Marketing Actions (revised) Authors:Craig J. Chapman and Thomas J. View Details
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Martha Lagace
- 14 May 2013
- First Look
First Look: May 14
Collegiate Athletics By: Chung, Doug J. Abstract—I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher...
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Sean Silverthorne
- 13 Feb 2007
- First Look
First Look: February 13, 2007
Working PapersAdding Bricks to Clicks: The Effects of Store Openings on Sales through Direct Channels Authors:Jill Avery, Mary Caravella, John Deighton, and Thomas Steenburgh Abstract We assess the effect...
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Martha Lagace
- 20 Feb 2008
- First Look
First Look: February 20, 2008
managers may be trying to categorize their firms as small firms when investors favor small firms. Purchase the paper from SSRN ($5): http://papers.nber.org/papers/w13762 Allocating Marketing Resources Authors:Sunil Gupta and Thomas View Details
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Martha Lagace
- 10 Mar 2009
- First Look
First Look: March 10, 2009
Working Papers An Investigation of Earnings Management through Marketing Actions (revised) Authors: Craig J. Chapman and Thomas J. Steenburgh...
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Martha Lagace
- 15 Dec 2009
- First Look
First Look: Dec. 15, 2009
Publication:In Better Living Through Economics, edited by John J. Siegfried, 206-222. Harvard University Press, 2010 Abstract The deferred acceptance algorithm proposed by Gale...
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Martha Lagace
- 03 Mar 2009
- First Look
First Look: March 3, 2009
Working PapersAdding Bricks to Clicks: The Contingencies Driving Cannibalization and Complementarity in Multichannel Retailing (revised) Authors:Jill Avery, Thomas J. Steenburgh, John Deighton, and Mary...
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Martha Lagace