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- All HBS Web (74)
- Faculty Publications (24)
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- 29 Mar 2016
- First Look
March 29, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=45842 Strategic Channel Selection with Online Platforms: An Empirical Analysis of the Daily Deal Industry By: Zhang, Lingling, and Doug J. Chung Abstract—The...
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Sean Silverthorne
- 05 Nov 2013
- First Look
First Look: November 5
Incentive Plan By: Chung, Doug J., Thomas Steenburgh, and K. Sudhir Abstract—No abstract available. Publisher's link:http://www.europeanfinancialreview.com/ August 2013 Journal...
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Sean Silverthorne
- 2010
- Working Paper
Substitution Patterns of the Random Coefficients Logit
By: Thomas J. Steenburgh and Andrew Ainslie
Previous research suggests that the random coefficients logit is a highly flexible model that overcomes the problems of the homogeneous logit by allowing for differences in tastes across individuals. The purpose of this paper is to show that this is not true. We prove...
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Steenburgh, Thomas J., and Andrew Ainslie. "Substitution Patterns of the Random Coefficients Logit." Harvard Business School Working Paper, No. 10-053, January 2010.
- October–November 2013
- Article
Motivating Diverse Salespeople Through a Common Incentive Plan
By: Doug J. Chung, Tom Steenburgh and K. Sudhir
Chung, Doug J., Tom Steenburgh, and K. Sudhir. "Motivating Diverse Salespeople Through a Common Incentive Plan." European Financial Review (October–November 2013), 45–47. (Lead article.)
- 03 Nov 2009
- First Look
First Look: Nov. 3
never change. Since its founding in 1911, the company operated under a set of principles articulated by founder Thomas Watson and became known for a strong culture and a commitment to fairness and social...
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Martha Lagace
- 2011
- Working Paper
The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different...
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Keywords:
Decision Choices and Conditions;
Forecasting and Prediction;
Investment;
Brands and Branding;
Marketing Strategy;
Demand and Consumers;
Mathematical Methods
Liu, Qiang, Thomas J. Steenburgh, and Sachin Gupta. "The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments." Harvard Business School Working Paper, No. 12-012, September 2011.
- 12 Jan 2010
- First Look
First Look: Jan. 12
http://www.hbs.edu/research/pdf/08-043.pdf An Investigation of Earnings Management through Marketing Actions (revised) Authors:Craig J. Chapman and Thomas J. View Details
Keywords:
Martha Lagace
- 14 May 2013
- First Look
First Look: May 14
Collegiate Athletics By: Chung, Doug J. Abstract—I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher...
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Sean Silverthorne
- 13 Feb 2007
- First Look
First Look: February 13, 2007
Working PapersAdding Bricks to Clicks: The Effects of Store Openings on Sales through Direct Channels Authors:Jill Avery, Mary Caravella, John Deighton, and Thomas Steenburgh Abstract We assess the effect...
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Martha Lagace
- 20 Feb 2008
- First Look
First Look: February 20, 2008
managers may be trying to categorize their firms as small firms when investors favor small firms. Purchase the paper from SSRN ($5): http://papers.nber.org/papers/w13762 Allocating Marketing Resources Authors:Sunil Gupta and Thomas View Details
Keywords:
Martha Lagace
- 10 Mar 2009
- First Look
First Look: March 10, 2009
Working Papers An Investigation of Earnings Management through Marketing Actions (revised) Authors: Craig J. Chapman and Thomas J. Steenburgh...
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Martha Lagace
- 15 Dec 2009
- First Look
First Look: Dec. 15, 2009
Publication:In Better Living Through Economics, edited by John J. Siegfried, 206-222. Harvard University Press, 2010 Abstract The deferred acceptance algorithm proposed by Gale...
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Martha Lagace
- 03 Mar 2009
- First Look
First Look: March 3, 2009
Working PapersAdding Bricks to Clicks: The Contingencies Driving Cannibalization and Complementarity in Multichannel Retailing (revised) Authors:Jill Avery, Thomas J. Steenburgh, John Deighton, and Mary...
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Keywords:
Martha Lagace
- 01 Dec 2016
- News
Alumni Books of 2016
understanding of war’s complexities to tell the story of CST-2, a unit of women handpicked from the Army to serve in this highly specialized and challenging role. Reading Reconsidered: A Practical Guide to Rigorous Literacy Instruction 1st Edition View Details