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- All HBS Web (167)
- Faculty Publications (22)
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- July 2008 (Revised February 2009)
- Case
(PRODUCT) RED (A)
By: Youngme E. Moon, Michael I. Norton and David Chen
Describes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap,...
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Keywords:
Investment Funds;
Philanthropy and Charitable Giving;
Brands and Branding;
Marketing Strategy;
Social Marketing;
Social Enterprise;
Africa
Moon, Youngme E., Michael I. Norton, and David Chen. "(PRODUCT) RED (A)." Harvard Business School Case 509-013, July 2008. (Revised February 2009.)
- 07 Apr 2009
- First Look
First Look: April 7, 2009
twenty-first-century collaboration, made possible by twenty-first-century information technologies. [ ] In this chapter we explore the new possibilities that digital networks create for firms as they seek to collaborate with customers....
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Keywords:
Martha Lagace
- 04 Dec 2007
- First Look
First Look: December 4, 2007
Pisano and David J. Teece Periodical:California Management Review 50, no. 1 (fall 2007): 278-296 Abstract Capturing value from innovation requires innovators to figure out how to blunt inroads into the profit stream View Details
Keywords:
Martha Lagace
- 23 Jul 2013
- First Look
First Look: July 23
Publications 2013 pub Does Social Connection Turn Good Deeds into Good Feelings?: On the Value of Putting the 'Social' in Prosocial Spending By: Aknin, Lara B., Elizabeth W. Dunn, Gillian M. Sandstrom, and Michael I. Norton...
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Keywords:
Anna Secino
- 23 Feb 2011
- First Look
First Look: Feb. 23
PublicationsEngineers and the State in Modern China Author:William C. Kirby Publication:In Prospects for the Professions in China, edited by William P. Alford, William C. Kirby, and Kenneth Winston, 283-314. Routledge Studies in Civil...
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Keywords:
Sean Silverthorne
- 20 Sep 2011
- First Look
First Look: September 20
more likely to involve collaboration across locations, particularly with inventors from the firm's primary R&D site. Our results suggest that R&D dynamics in clusters are heavily influenced by multi-location firms with innovative...
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Keywords:
Sean Silverthorne
- April 2001 (Revised August 2001)
- Case
UNext: Business Education and e-Learning
By: Michael G. Rukstad, David J. Collis and Tyrell Levine
UNEXT has signed agreements with Columbia, Stanford, Chicago, Carnegie Mellon, and the London School of Economics to create online business courses. The company is backed by Michael Milken and Larry Ellison and has four Nobel laureates on its advisory board. Describes...
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Keywords:
Business Education;
Curriculum and Courses;
Technological Innovation;
Internet and the Web;
Competition;
Disruptive Innovation;
Performance Efficiency;
Higher Education;
Learning;
Education Industry
Rukstad, Michael G., David J. Collis, and Tyrell Levine. "UNext: Business Education and e-Learning." Harvard Business School Case 701-014, April 2001. (Revised August 2001.)
- 12 Oct 2006
- First Look
First Look: October 12, 2006
Working PapersDo Corporate Social Responsibility Ratings Predict Corporate Social Performance? Authors:Aaron K. Chatterji, David I. Levine, and Michael W. Toffel Abstract Ratings of corporations'...
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Keywords:
Sean Silverthorne
- 31 May 2016
- First Look
May 31, 2016
June 2016 Medical Care Vaccination Rates Are Associated with Functional Proximity but Not Base Proximity of Vaccination Clinics By: Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Gwendolyn View Details
Keywords:
Sean Silverthorne
- 01 Feb 2011
- First Look
First Look: Feb. 1
including suggestions for future research. The Many Faces of Nonprofit Accountability Authors:Alnoor Ebrahim Publication:Chap. 4 in The Jossey-Bass Handbook of Nonprofit Leadership and Management. 3rd ed., edited by View Details
- 03 Feb 2015
- First Look
First Look: February 3
Publications February 2015 Journal of Finance The Effect of Providing Peer Information on Retirement Savings Decisions By: Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Katherine L. Milkman Abstract—Using a...
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Keywords:
Sean Silverthorne
- 13 Sep 2011
- First Look
First Look: September 13
I. Norton Publication:Management Science (forthcoming) Abstract Building on previous research in economics and psychology, we propose that the costliness of initial prosocial behavior positively influences whether that behavior leads to...
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Keywords:
Sean Silverthorne
- 02 Feb 2016
- First Look
February 2, 2016
forthcoming Journal of Accounting Research Causal Inference in Accounting Research By: Gow, Ian D., David F. Larcker, and Peter C. Reiss Abstract—This paper examines the approaches accounting researchers use to draw causal inferences...
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Keywords:
Sean Silverthorne
- 19 Feb 2013
- First Look
First Look: Feb. 19
Society Starts Here Authors:Eccles Robert G., and George Serafeim Publication:CSR Report 2013 Abstract No abstract available. Book: http://www.mediatenor.com/pdf/CSR_2013_web.pdf The New Patent Intermediaries: Platforms, Defensive Aggregators, and Super-Aggregators...
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Keywords:
Sean Silverthorne
- 29 May 2012
- First Look
First Look: May 29
will adopt the change. By contrast, strong ties to potentially influential organization members who disapprove of a change outright (resistors) are an effective means of affective cooptation only when a change diverges little from...
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Keywords:
Sean Silverthorne
- 07 Jun 2011
- First Look
First Look: June 7
and debunk the myth that behavioral and neoclassical economic perspectives need be in conflict. Cognitive, Affective, and Special-interest Barriers to Policy Making Authors:Lisa L. Shu, Chia-Jung Tsay, and Max Bazerman Publication:In Social Judgment and Decision...
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Sean Silverthorne
- 22 Apr 2014
- First Look
First Look: April 22
control over the use of remittances. In partnership with a Salvadoran bank, we offered U.S.-based migrants from El Salvador bank accounts in their home country into which they could send remittances. We randomly varied migrant control over El Salvador-based savings...
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Keywords:
Sean Silverthorne
- 13 Oct 2010
- First Look
First Look: October 13, 2010
to each strategy. By "inviting in the lions" to critique your idea—and being prepared for them—you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the...
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Keywords:
Sean Silverthorne
- 26 Nov 2013
- First Look
First Look: November 26
Thinking-Not Feeling-Jobs By: Waytz, Adam, and Michael I. Norton Abstract—Technological innovations have produced robots capable of jobs that, until recently, only humans could perform. The present research explores the psychology of...
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Keywords:
Sean Silverthorne
- 15 Oct 2008
- First Look
First Look: October 15, 2008
cross-sectional and pooled data collected by the U.S. Census Bureau for quinquenial censuses conducted between 1982 and 2002 support the key predictions of the model. We find that advertising agency establishments are more likely to...
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Keywords:
Martha Lagace