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- All HBS Web (119)
- Faculty Publications (53)
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- All HBS Web (119)
- Faculty Publications (53)
- August 1993 (Revised May 1994)
- Case
American Airlines' Value Pricing (A)
By: Alvin J. Silk
In April 1992, American Airlines launched "Value Pricing" -- a radical simplification of the complex pricing structure that had evolved over more than a decade following deregulation of the U.S. domestic airline industry. American expected that the new pricing...
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Keywords:
Price;
Marketing Channels;
Consumer Behavior;
Performance Expectations;
Value Creation;
Aerospace Industry
Silk, Alvin J. "American Airlines' Value Pricing (A)." Harvard Business School Case 594-001, August 1993. (Revised May 1994.)
- February 1990 (Revised August 1990)
- Background Note
Questionnaire Design and Development
By: Alvin J. Silk
An introduction to the design of questionnaires administered in surveys undertaken in management and social science research. Outlines a multistep process for developing a questionnaire.
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Keywords:
Questionnaires
Silk, Alvin J. "Questionnaire Design and Development." Harvard Business School Background Note 590-015, February 1990. (Revised August 1990.)
- April 1994
- Background Note
Notes on Scalogram Analysis
By: Alvin J. Silk
Silk, Alvin J. "Notes on Scalogram Analysis." Harvard Business School Background Note 594-090, April 1994.
- July 1993 (Revised May 1994)
- Supplement
American Airlines' Value Pricing (B)
By: Alvin J. Silk
Supplements the (A) case.
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Keywords:
Air Transportation Industry
Silk, Alvin J. "American Airlines' Value Pricing (B)." Harvard Business School Supplement 594-019, July 1993. (Revised May 1994.)
- July 1999
- Background Note
Note on Statistical Tests for a Randomized Matched Pair Experimental Design, A
By: Alvin J. Silk
Concerns understanding the conditions under which an experimental design that employs matching and randomization may result in gains in precision as compared to a design that utilizes randomization and independent samples--i.e., no matching. An empirical example is...
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- January 1996
- Background Note
Brand Valuation Methodology: A Simple Example
By: Alvin J. Silk
Provides a simple illustration of a methodology for making a financial evaluation of a brand.
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Silk, Alvin J. "Brand Valuation Methodology: A Simple Example." Harvard Business School Background Note 596-092, January 1996.
- January 1994 (Revised March 2000)
- Background Note
Notes on Reliability and Attitude Measurement
By: Alvin J. Silk
Silk, Alvin J. "Notes on Reliability and Attitude Measurement." Harvard Business School Background Note 594-087, January 1994. (Revised March 2000.)
- 07 Oct 2008
- First Look
First Look: October 7, 2008
answered the right question poorly (Study 2). Download the paper: http://www.hbs.edu/research/pdf/09-048.pdf Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality Authors:Alvin J. View Details
Keywords:
Martha Lagace
- September 1994
- Case
BayFunds
By: Alvin J. Silk, Lisa Klein Pearo and Jamie Harper
In June, 1994, the Senior Vice President of BayBank's Investment Management Group is preparing a strategic plan for her organization's line of mutual funds. Sixteen months earlier, BayBank, Massachusetts's leading retail bank, had entered the mutual fund business by...
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Keywords:
Banks and Banking;
Marketing Strategy;
Brands and Branding;
Investment Funds;
Product Marketing;
Integration;
Financial Services Industry
Silk, Alvin J., Lisa Klein Pearo, and Jamie Harper. "BayFunds." Harvard Business School Case 595-031, September 1994.
- 13 Nov 2012
- First Look
First Look: November 13
http://hbr.org/product/what-makes-analysts-say-buy/an/F1211B-PDF-ENG The Internalization of Advertising Services: An Inter-Industry Analysis Authors:Sharon Horsky, Steven C. Michael, and Alvin J. View Details
Keywords:
Sean Silverthorne
- 30 Jun 2009
- First Look
First Look: June 30
theorists differ as to whether exploitation undermines or enhances exploration. The debate reflects a gap—the missing theoretical mechanism by which organizations break free of old routines and discover new ones. We propose that the...
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Keywords:
Martha Lagace
- Web
tradecardindex
Clark's Mile-End Spool Cotton thread :463 4; 18 71 22 See also Series II (VIA) pamphlets; calendars; series cards Birth of Modern Advertising TC4630.0096 olvwork729206; Birth of Modern Advertising TC4630.0097 olvwork729444 Eureka Silk Mfg...
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- 01 Oct 2000
- News
Faculty Retirements
a Ph.D. (1968) in economics, finance, and accounting from the University of Chicago. Alvin J. Silk Alvin Silk, the Lincoln Filene Professor of...
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- 01 Mar 2005
- News
Faculty Research Online
directly to consumers. Do physicians take notice? Professor Emeritus Alvin Silk and Harvard’s Joel Weissman discuss a recent study. The Changing Roles of Doctors and Patients Richard Bohmer, a physician as...
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- 24 Feb 2009
- First Look
First Look: February 24, 2009
for Implementing Planned Organizational Change Authors:Julie Battilana, M.J. Gilmartin, A.-C., Pache, M. Sengul, and J. Alexander Periodical:Leadership Quarterly (forthcoming) Abstract This paper bridges the leadership and organizational...
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Keywords:
Martha Lagace
- September–October 2021
- Article
Internalization of Advertising Services: Testing a Theory of the Firm
By: Alvin J. Silk, Birger Wernerfelt and Shuyi Yu
In 1956, a group of trade associations representing publishers and independent advertising agencies signed a consent decree aimed at ending a set of trade practices that for half a century effectively precluded advertisers from owning and operating in-house agencies....
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Keywords:
Internationalization;
Specialization;
Theory Of The Firm;
Advertising Agencies;
Advertising;
Organizational Structure;
Theory
Silk, Alvin J., Birger Wernerfelt, and Shuyi Yu. "Internalization of Advertising Services: Testing a Theory of the Firm." Marketing Science 40, no. 5 (September–October 2021): 946–963.
- Web
scrapbookindex
scrapbookindex - page 6 Manufacturer, Business or Product Box # Vol. # Page # Product/service Eureka Silk Mfg Co., spool silk 36 XXXIII 36 thread Eureka Silk Mfg Co., spool...
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- March 1996 (Revised February 1999)
- Case
Vistakon: 1 Day Acuvue Disposable Contact Lenses
By: Alvin J. Silk, Bruce Issacson and Marie Bell
Vistakon, an independent and entrepreneurial subsidiary of Johnson & Johnson, pioneered the production and marketing of disposable contact lenses with the 1987 launch of Acuvue, the first disposable extended-wear lens--a soft contact lens that patients wear for a...
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Keywords:
Advertising Campaigns;
Business Subsidiaries;
Business Startups;
Corporate Entrepreneurship;
Price;
Risk Management;
Marketing;
Product Positioning;
Production;
Performance Effectiveness;
Consumer Products Industry;
United States
Silk, Alvin J., Bruce Issacson, and Marie Bell. "Vistakon: 1 Day Acuvue Disposable Contact Lenses." Harvard Business School Case 596-087, March 1996. (Revised February 1999.)
- 19 Dec 2006
- First Look
First Look: December 19, 2006
Working PapersAnomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test Authors:Andre Bonfrer, Ernest R. Berndt, and Alvin Silk Abstract We investigate the...
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Keywords:
Sean Silverthorne
- May 2021
- Teaching Note
American Airlines' Value Pricing (Abridged)
By: Sunil Gupta and Alvin J. Silk
Teaching Note for HBS Case No. 519-019.
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