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  • November 2021
  • Article

A Salient Sugar Tax Decreases Sugary Drink Buying

By: Grant E. Donnelly, Paige Guge, Ryan Howell and Leslie John
Many governments have introduced sugary drink excise taxes to reduce purchasing and consumption of such drinks; however, they do not typically stipulate how such taxes should be communicated at point-of-purchase. Historical, field, and experimental data entailing over... View Details
Keywords: Decision-making; Open Data; Open Materials; Preregistered; Health; Policy; Taxation; Consumer Behavior; Decision Making
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  • 14 Apr 2015
  • First Look

First Look: April 14

theoretical understanding of brand relationship phenomena and ideas for practical application from experiments and execution in commercial practice. Strong Brands, Strong Relationships will be the perfect read for marketing faculty and... View Details
Keywords: Sean Silverthorne
  • 26 Mar 2014
  • HBS Seminar

Brian Kahin, MIT

    Boulevard of Broken Dreams: Why Public Efforts to Boost Entrepreneurship and Venture Capital Have Failed--and What to Do About It

    Silicon Valley, Singapore, Tel Aviv—the global hubs of entrepreneurial activity—all bear the marks of government investment. Yet, for every public intervention that spurs entrepreneurial activity, there are many failed efforts that waste untold billions in taxpayer... View Details

    • 03 Feb 2009
    • First Look

    First Look: February 3, 2009

    development of entrepreneurial regions and industries. But these efforts are challenging. Governments cannot dictate how a venture market will evolve, and "top-down" efforts are likely to be unsuccessful. The same common flaws... View Details
    Keywords: Martha Lagace
    • December 2005 (Revised August 2006)
    • Case

    Bloemenveiling Aalsmeer

    By: Felix Oberholzer-Gee, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman
    The Dutch "Verenigde Bloemenveiling Aalsmeer Cooperative" (VBA) was on of the world's largest flower exchanges. Around 6,300 flower growers, one half of them located in the Netherlands, used the auction to sell cut flowers and plants to more than 1,000 wholesalers. In... View Details
    Keywords: Auctions; Bids and Bidding; Trade; Market Entry and Exit; Financial Markets; Segmentation; Agriculture and Agribusiness Industry; Netherlands
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    • 13 Mar 2007
    • First Look

    First Look: March 13, 2007

    Enterprise Capital Markets Harvard Business School Case 307-078 Seeking to impact global poverty and philanthropy, eBay founder Pierre Omidyar donates $100 million to Tufts University for a trust restricted to investment in microfinance.... View Details
    Keywords: Martha Lagace
    • 2012
    • Working Paper

    Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency

    By: Alvin J. Silk
    What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts in interest? In recent decades, the advertising and marketing services industry has undergone a number... View Details
    Keywords: Advertising; Service Delivery; Competition; Conflict of Interests; Policy; Practice; Advertising Industry; United States
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    • June 2002 (Revised September 2002)
    • Case

    Pokemon: Gotta Catch 'Em All (Abridged)

    By: Youngme E. Moon
    Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details
    Keywords: Brands and Branding; Age; Business or Company Management; Marketing Strategy; Product Launch; Cross-Cultural and Cross-Border Issues; Copyright; Video Game Industry; Entertainment and Recreation Industry; Japan; Asia; United States
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    • 11 May 2010
    • First Look

    First Look: May 11

    Standard theories of corporate ownership assume that because markets are efficient, insiders ultimately bear agency costs and therefore have a strong incentive to minimize conflicts of interest with outside... View Details
    Keywords: Martha Lagace
    • November 2000 (Revised June 2001)
    • Case

    Pokemon: Gotta Catch 'Em All

    Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details
    Keywords: Age; Entertainment; Ethics; Cross-Cultural and Cross-Border Issues; Brands and Branding; Entertainment and Recreation Industry; Japan; United States
    Related
    • Web

    Curriculum - MBA

    lifecycle. Frontiers in Therapeutics This course offers a deep dive into the most important unsolved medical issues and how fundamental and clinical sciences are brought to bear (for example, therapeutic modulation, safety and... View Details
    • 12 Feb 2007
    • Lessons from the Classroom

    ‘UpTick’ Brings Wall Street Pressure to Students

    powerful when they see these predictions do in fact bear out in a classroom setting." With time pressure mounting, two Harvard Business School students plot their next moves in the upTick market... View Details
    Keywords: by Julia Hanna; Financial Services; Education
    • 29 Feb 2024
    • HBS Case

    Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

    within weeks, stronger growth than any other sports team that year. Similarly, sales of Paris Saint-Germain jerseys jumped 40 percent during Messi’s first five months with the team, compared with the previous year, with 60 percent bearing... View Details
    Keywords: by Avery Forman; Sports
    • 25 Feb 2002
    • Research & Ideas

    MNCs in Asia: Investing in the Future

    The unparalleled size of Asia's markets has always caught the eye of multinational corporations. More recently, as government policies and cultural attitudes in the region continue to evolve, the strategies of multinational companies have... View Details
    Keywords: by Julia Hanna
    • 04 Oct 2004
    • What Do You Think?

    Does Speed Trump Intellectual Property?

    respondents, warrant additional regulatory intervention. Paula Thornton asks, "Does it [the loss of intellectual property to rapid responders] really matter? ... In many cases IP is overutilized as a crutch (or as nail to those View Details
    Keywords: by James Heskett
    • 25 Sep 2000
    • Research & Ideas

    Cyber-Marketing: Scouting the Digital Communications Frontier

    marketing (namely, direct mail and telemarketing). Each significantly altered the marketing communications process and, in so doing, reshaped the advertising industry. However, unlike its predecessors,... View Details
    Keywords: by Peter K. Jacobs
    • 13 Nov 2012
    • First Look

    First Look: November 13

      PublicationsMisvaluing Innovation Authors:Lauren Cohen, Karl Diether, and Christopher Malloy Publication:Review of Financial Studies (forthcoming) Abstract We demonstrate that a firm's ability to innovate is predictable, persistent, and relatively simple to compute,... View Details
    Keywords: Sean Silverthorne
    • Web

    Lehman Brothers Timeline | Baker Library | Bloomberg Center | Harvard Business School

    established in response to the financial panic of 1907. 1925–1969 Robert Lehman takes over leadership of Lehman Brothers. 1929 Lehman Brothers forms the Lehman Corporation, a closed-end investment company. 1929–1933 The stock market... View Details
    • Web

    Great American Business Leaders of the 20th Century - Leadership

    Loan Marketing Association, 1973–1990 William Fox Fox Film Company, 1915–1929 Clarence Francis General Foods Corporation, 1935–1943 John M. Franklin United States Lines, 1946–1960 Frank M. Freimann Magnavox Company, 1950–1967 Jack Frye... View Details