airlines - Publications - Faculty & Research

June 2002
Case

Southwest Airlines in Baltimore

By: Rogelio Oliva, Jody Hoffer Gittell and David Lane

The number of connecting passengers through Southwest Airlines' Baltimore station has grown 100% CAGR since 1997. Originally designed as a point-to-point network, this load of connecting passengers has been stressing Baltimore ground operations, resulting in an erosion... View Details

Keywords: Strategy; Growth Management; Air Transportation; Service Operations; Air Transportation Industry; Maryland

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06 Mar 2018
News

United Airlines is sending employees to compassion training

August 2009 (Revised March 2010)
Teaching Note

Two Ways to Fly South: Lan Airlines and Southwest Airlines (TN)

By: Ramon Casadesus-Masanell, Jorge Tarzijan and Jordan Mitchell

Teaching Note for 707414. View Details

Keywords: Air Transportation; Air Transportation Industry

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February 2021
Supplement

Accounting for Leases at American Airlines

By: Jonas Heese

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11 Jan 2021
Working Paper Summaries

Accounting for Product Impact in the Airlines Industry

Keywords: by George Serafeim and Katie Trinh; Air Transportation; Transportation

May 2017 (Revised March 2018)
Case

David Dao on United Airlines

By: Benjamin Edelman and Jenny Sanford

In widely circulated videos, United staff and Chicago security forcibly remove a passenger from his paid seat on an aircraft, injuring him severely. United leadership must decide how to respond to public outcry. View Details

Keywords: Crisis Management; Service Operations; Air Transportation; Contracts; Reputation; Air Transportation Industry; Chicago

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14 Sep 2014
News

How Southwest Airlines is continuing its upward trajectory

December 2005 (Revised May 2009)
Case

C.R. Smith and the Birth of American Airlines

By: Anthony Mayo and Laura Gaie Singleton

Presents an overview of the path that C.R. Smith pursued to build American Airlines into one of the largest airlines in the world in the 20th century. Over the course of his 30-year tenure as president of American Airlines, Smith deployed a three-pronged... View Details

Keywords: Leadership Style; Growth and Development Strategy; Industry Growth; Operations; Air Transportation Industry; United States

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November 1981 (Revised November 1982)
Case

Senator Kennedy and the Airlines

By: J. Ronald Fox

Keywords: Business and Government Relations; Governing Rules, Regulations, and Reforms; Air Transportation Industry

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July 1999 (Revised November 1999)
Case

Northwest Airlines and the Detroit Snowstorm (A)

Northwest Airlines forced hundreds of passengers to wait up to 8 1/2 hours on aircraft after reaching their destination in an unusually horrible service disaster. The case explores what occurred, why it occurred, and the feelings of those involved. View Details

Keywords: Service Delivery; Failure; Air Transportation Industry; Service Industry

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23 Mar 2017
News

Cost-cutting Leads to Turbulence in the Airline Industry

23 Mar 2017
Cold Call Podcast

Cost-cutting Leads to Turbulence in the Airline Industry

Keywords: Re: Susanna Gallani; Air Transportation; Travel

27 Jan 2015
News

Airline profits soar yet no relief for passengers

09 Nov 2009
Research & Ideas

Come Fly with Me: A History of Airline Leadership

Few industries have had the competitive challenges—the literal ups and downs—experienced by the U.S. airline industry since its formation in the 1920s. Consider that its early pioneers had the unenviable task of selling tickets to people... View Details

Keywords: by Sarah Jane Gilbert; Air Transportation