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- 19 Dec 2006
- First Look
First Look: December 19, 2006
article provides a descriptive analysis of how methodological factors contribute to the accuracy of customer churn predictive models. The study is based on a tournament in which both academics and practitioners downloaded data from a... View Details
Keywords: Sean Silverthorne
- 12 Sep 2006
- First Look
First Look: September 12, 2006
is strongest after the rank ordering of the actors in a tournament becomes relatively stable, which focuses contestants' attention on proximately ranked competitors. The empirical context we examine is the National Association for Stock... View Details
Keywords: Sean Silverthorne
- 24 Jul 2007
- First Look
First Look: July 24, 2007
Marketing a Champion (A) Harvard Business School Case 507-065 In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International... View Details
Keywords: Martha Lagace