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- 23 Feb 2010
- First Look
First Look: Feb. 23
understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this in a...
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Martha Lagace
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
paper seeks to provide clear, accessible descriptions and novel graphical representations of four major approaches to first-best benefit-based taxation; explain how these approaches relate to each other; and apply them within the...
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Dina Gerdeman
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
processes as well as the appropriate scope and speed of strategic changes. Now, Parker must decide on the composition of AAL’s senior executive team. Should Parker select a team dominated by US Airways executives with whom he has...
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Sean Silverthorne
- 04 Apr 2017
- First Look
First Look at New Research, April 4
political participation and interest while improving representation of all groups. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52460 December 2016 Strategic Management Journal Through the Mud or in the Boardroom:...
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Sean Silverthorne
- 06 Nov 2012
- First Look
First Look: November 6
organizations in 20 countries, they and their interview team assessed how well manufacturers, schools, and hospitals adhere to three management basics: targets, incentives, and monitoring. They found that huge numbers of companies follow...
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Sean Silverthorne