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- All HBS Web (708)
- Faculty Publications (378)
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- All HBS Web (708)
- Faculty Publications (378)
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- Article
The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks
By: Andy Nosal, Elizabeth A. Keenan, Philip A. Hastings and Ayelet Gneezy
Despite the ongoing need for shark conservation and management, prevailing negative sentiments marginalize these animals and legitimize permissive exploitation. These negative attitudes arise from an instinctive yet exaggerated fear, which is validated and reinforced... View Details
Nosal, Andy, Elizabeth A. Keenan, Philip A. Hastings, and Ayelet Gneezy. "The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks." PLoS ONE 11, no. 8 (August 2016).
- Article
The Impact of Corporate Social Responsibility on Investment Recommendations
By: Ioannis Ioannou and George Serafeim
Using a large sample of publicly traded U.S. firms over 16 years, we investigate the impact of corporate socially responsible (CSR) strategies on security analysts' recommendations. Socially responsible firms received more favorable recommendations in recent years... View Details
Keywords: Public Ownership; Corporate Social Responsibility and Impact; Strategy; Experience and Expertise; Value Creation; Public Equity; Markets; Investment; Perception; United States
Ioannou, Ioannis, and George Serafeim. "The Impact of Corporate Social Responsibility on Investment Recommendations." Academy of Management Annual Meeting Proceedings (2010).
- 3 Aug 2007 - 8 Aug 2007
- Conference Presentation
Strong leaders empower less? The curvilinear effects of empowerment through choice on leadership perceptions
By: Roy Y.J. Chua and S. S. Iyengar
- June 2023
- Article
Amplification of Emotion on Social Media
By: Amit Goldenberg and Robb Willer
Why do expressions of emotion seem so heightened on social media? Brady et al. argue that extreme moral outrage on social media is not only driven by the producers and sharers of emotional expressions, but also by systematic biases in the way people that perceive moral... View Details
Goldenberg, Amit, and Robb Willer. "Amplification of Emotion on Social Media." Nature Human Behaviour 7, no. 6 (June 2023): 845–846.
- May 2021
- Article
Risk-Mitigating Technologies: The Case of Radiation Diagnostic Devices
By: Alberto Galasso and Hong Luo
We study the impact of consumers’ risk perception on firm innovation. Our analysis exploits a major surge in the perceived risk of radiation diagnostic devices following extensive media coverage of a set of over-radiation accidents involving CT scanners in late 2009.... View Details
Keywords: Risk Perception; Innovation; Medical Devices; Liability Risk; Risk and Uncertainty; Perception; Technological Innovation
Galasso, Alberto, and Hong Luo. "Risk-Mitigating Technologies: The Case of Radiation Diagnostic Devices." Management Science 67, no. 5 (May 2021): 3022–3040.
- 05 Jul 2006
- Working Paper Summaries
Deep Links: Business School Students’ Perceptions of the Role of Law and Ethics in Business
- March 2021
- Article
Bayesian Signatures of Confidence and Central Tendency in Perceptual Judgment
By: Yang Xiang, Thomas Graeber, Benjamin Enke and Samuel Gershman
This paper theoretically and empirically investigates the role of Bayesian noisy cognition in perceptual judgment, focusing on the central tendency effect: the well-known empirical regularity that perceptual judgments are biased towards the center of the... View Details
Xiang, Yang, Thomas Graeber, Benjamin Enke, and Samuel Gershman. "Bayesian Signatures of Confidence and Central Tendency in Perceptual Judgment." Attention, Perception, & Psychophysics (March 2021): 1–11.
- 2013
- Book
Constructing Green: The Social Structures of Sustainability
By: Rebecca Henn and Andrew J. Hoffman
Buildings are the nation's greatest energy consumers. Forty percent of all our energy is used for heating, cooling, lighting, and powering machines and devices in buildings. And despite decades of investment in green construction technologies, residential and... View Details
Henn, Rebecca, and Andrew J. Hoffman, eds. Constructing Green: The Social Structures of Sustainability. MIT Press, 2013. (Honorable Mention for the 2014 Best Book Award, Organizations and Natural Environment Division, Academy of Management.)
- July 2019
- Article
I Know Why You Voted for Trump: (Over)inferring Motives Based on Choice
By: Kate Barasz, Tami Kim and Ioannis Evangelidis
People often speculate about why others make the choices they do. This paper investigates how such inferences are formed as a function of what is chosen. Specifically, when observers encounter someone else's choice (e.g., of political candidate), they use the chosen... View Details
Keywords: Self-other Difference; Social Perception; Inference-making; Preferences; Consumer Behavior; Prediction; Prediction Error; Decision Choices and Conditions; Perception; Behavior; Forecasting and Prediction
Barasz, Kate, Tami Kim, and Ioannis Evangelidis. "I Know Why You Voted for Trump: (Over)inferring Motives Based on Choice." Special Issue on The Cognitive Science of Political Thought. Cognition 188 (July 2019): 85–97.
- June 2003
- Article
Waning of Stereotypic Perceptions in Small Groups: Identity Negotiation and Erosion of Gender Expectations of Women.
By: William B. Swann Jr., Virginia S.Y. Kwan, Jeffrey T. Polzer and Laurie P. Milton
Swann, William B., Jr., Virginia S.Y. Kwan, Jeffrey T. Polzer, and Laurie P. Milton. "Waning of Stereotypic Perceptions in Small Groups: Identity Negotiation and Erosion of Gender Expectations of Women." Social Cognition 21, no. 3 (June 2003): 194–212.
- September 2021
- Article
Perceptions on Undertaking Regular Asymptomatic Self-testing for COVID-19 Using Lateral Flow Tests: A Qualitative Study of University Students and Staff
By: Marta Wanat, Mary Logan, Jennifer A. Hirst, Charles Vicary, Joseph J. Lee, Rafael Perera, Irene Tracey, Gordon Duff, Peter Tufano, Thomas Fanshawe, Lazaro Mwandigha, Brian D. Nicholson, Sarah Tonkin-Crine and Richard Hobbs
Objectives: Successful implementation of asymptomatic testing programmes using lateral flow tests (LFTs) depends on several factors, including feasibility, acceptability and how people act on test results. We aimed to examine experiences of university students... View Details
Wanat, Marta, Mary Logan, Jennifer A. Hirst, Charles Vicary, Joseph J. Lee, Rafael Perera, Irene Tracey, Gordon Duff, Peter Tufano, Thomas Fanshawe, Lazaro Mwandigha, Brian D. Nicholson, Sarah Tonkin-Crine, and Richard Hobbs. "Perceptions on Undertaking Regular Asymptomatic Self-testing for COVID-19 Using Lateral Flow Tests: A Qualitative Study of University Students and Staff." BMJ Open 11, no. 9 (September 2021).
- October 15, 2021
- Article
Virtuous Victims
By: Jillian J. Jordan and Maryam Kouchaki
How do people perceive the moral character of victims? We find, across a range of transgressions, that people frequently see victims of wrongdoing as more moral than non-victims who have behaved identically. Across 15 experiments (total n = 9,355), we document this... View Details
Keywords: Moral Judgment; Restorative Justice; Punishment; Compensation; Person Perception; Moral Sensibility; Judgments; Perception
Jordan, Jillian J., and Maryam Kouchaki. "Virtuous Victims." Science Advances 7, no. 42 (October 15, 2021).
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
marketers are feeling pressure to show ROI.” Still, since those first Facebook ads were posted in 2004, social media has proven itself a valuable tool for helping companies create consumer perceptions about... View Details
- May 2014
- Article
Group Membership Alters the Threshold for Mind Perception: The Role of Social Identity, Collective Identification, and Intergroup Threat
By: Leor M. Hackel, Christine E. Looser and Jay J. Van Bavel
Human faces are used as cues to the presence of social agents, and the ability to detect minds and mental states in others occupies a central role in social interaction. In the current research, we present evidence that the human propensity for mind perception is bound... View Details
Hackel, Leor M., Christine E. Looser, and Jay J. Van Bavel. "Group Membership Alters the Threshold for Mind Perception: The Role of Social Identity, Collective Identification, and Intergroup Threat." Journal of Experimental Social Psychology 52 (May 2014): 15–23.
- 2018
- Working Paper
Backhanded Compliments: How Negative Comparisons Undermine Flattery
By: Ovul Sezer, Alison Wood Brooks and Michael I. Norton
Seven studies (N = 2352) examine backhanded compliments—seeming praise that draws a comparison with a negative standard—a distinct self-presentation strategy with two simultaneous goals: eliciting liking (“Your speech was good…”) and conveying status (“…for a woman”).... View Details
Keywords: Backhanded Compliments; Self-presentation; Impression Management; Interpersonal Perception; Liking; Status; Image Concern; Interpersonal Communication; Status and Position; Perception; Motivation and Incentives
Sezer, Ovul, Alison Wood Brooks, and Michael I. Norton. "Backhanded Compliments: How Negative Comparisons Undermine Flattery." Harvard Business School Working Paper, No. 18-082, February 2018.
- March 2014
- Case
Inequality and Growth in the 'Chinese Dream'
By: Rafael Di Tella, Meg Rithmire and Kaitlyn Szydlowski
Xi Jinping assumed his position as head of China's fifth generation of leaders in 2012. Xi was head of both the People's Republic of China and the Chinese Communist Party, which had ruled China since 1949. Xi inherited a country far more unequal than the one that Mao... View Details
- July 1, 2024
- Article
Research: Speed Matters When Companies Respond to Social Issues
By: Alison Wood Brooks, Jimin Nam, Maya Balakrishnan and Julian De Freitas
Companies and their leaders face new pressures to make public statements about controversial and sometimes divisive social and political issues. New research shows that timing matters: consumers perceive a relationship between speed and authenticity, and discount... View Details
Brooks, Alison Wood, Jimin Nam, Maya Balakrishnan, and Julian De Freitas. "Research: Speed Matters When Companies Respond to Social Issues." Harvard Business Review (website) (July 1, 2024).
- November 1982
- Article
The Social Psychology of Creativity: A Consensual Assessment Technique
By: T. M. Amabile
States that both the popular creativity tests, such as the Torrance Tests of Creative Thinking, and the subjective assessment techniques used in some previous creativity studies are ill-suited to social psychological studies of creativity. A consensual definition of... View Details
Amabile, T. M. "The Social Psychology of Creativity: A Consensual Assessment Technique." Journal of Personality and Social Psychology 43, no. 5 (November 1982): 997–1013.
- 23 May 2019
- Book
These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems
In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details