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- Faculty Publications (107)
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- All HBS Web (493)
- Faculty Publications (107)
- March 2020
- Technical Note
Influencer Marketing
By: Jill Avery and Ayelet Israeli
Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others, and not by marketers. Interpersonal communication between and among consumers serves as a potent path for...
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Keywords:
Influencers;
Marketing;
Marketing Communications;
Brands and Branding;
Marketing Strategy;
Media and Broadcasting Industry;
Advertising Industry;
Consumer Products Industry
Avery, Jill, and Ayelet Israeli. "Influencer Marketing." Harvard Business School Technical Note 520-075, March 2020.
- January 2011
- Case
Clean Edge Razor: Splitting Hairs in Product Positioning
By: John A. Quelch and Heather Beckham
After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to...
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Keywords:
Project Management;
Interdepartmental Relations;
Organizational Change;
Organizational Change and Adaptation;
Leadership;
Conflict Management;
Product Positioning;
Marketing Strategy;
Relationships;
Product Development;
Consumer Products Industry;
Beauty and Cosmetics Industry
Quelch, John A., and Heather Beckham. "Clean Edge Razor: Splitting Hairs in Product Positioning." Harvard Business School Brief Case 114-249, January 2011.
- 03 Dec 2014
- What Do You Think?
Can the Brilliant Jerk Be Managed Effectively?
month's question elicited responses across the spectrum of recommended ways of managing them. At one extreme was Sherpa, who said, "Any sort of 'brilliant jerk" is simply another form of psychopath. Psychopaths have no place in...
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Keywords:
by James Heskett
- Mar 2012
- Article
How to Make Finance Work
Once a sleepy old boys' club, the U.S. financial sector is now a dynamic and growing business that attracts the best and the brightest. It is tempting to declare the industry a roaring success. But its purpose is to serve the needs of U.S. households and firms, and by...
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- September 2017
- Case
Blackstone's Julia Kahr at the Summit
By: Paul A. Gompers, John D. Dionne and Amram Migdal
In 2009, Blackstone, the New York-based alternative asset and financial services firm, committed to invest up to $750 million into Summit Materials, a new company in the aggregates sector (i.e., construction materials, such as crushed stone, sand, gravel, cement,...
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Keywords:
Roll Up;
Private Equity Roll Up;
Aggregates;
Aggregates Materials;
Construction Materials;
Business Ventures;
Acquisition;
Leveraged Buyouts;
Business Growth and Maturation;
Engineering;
Construction;
Finance;
Capital;
Equity;
Private Equity;
Financial Instruments;
Investment;
Housing;
Management;
Goals and Objectives;
Growth and Development Strategy;
Growth Management;
Personal Development and Career;
Management Teams;
Planning;
Problems and Challenges;
Value;
Valuation;
Value Creation;
Construction Industry;
Financial Services Industry;
United States
Gompers, Paul A., John D. Dionne, and Amram Migdal. "Blackstone's Julia Kahr at the Summit." Harvard Business School Case 218-002, September 2017.
- 2023
- Working Paper
Targeting, Personalization, and Engagement in an Agricultural Advisory Service
By: Susan Athey, Shawn Cole, Shanjukta Nath and Jessica Zhu
ICT is increasingly used to deliver customized information in developing countries. We
examine whether individually targeting the timing of automated voice calls meaningfully
increases engagement in an agricultural advisory service. We define, estimate, and...
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Keywords:
Developing Countries and Economies;
Knowledge Dissemination;
Customization and Personalization;
Performance Effectiveness
Athey, Susan, Shawn Cole, Shanjukta Nath, and Jessica Zhu. "Targeting, Personalization, and Engagement in an Agricultural Advisory Service." Harvard Business School Working Paper, No. 24-006, August 2023.
- April 2005
- Article
The Geography of Equity Analysis
By: Christopher J. Malloy
I provide evidence that geographically proximate analysts are more accurate than other analysts. Stock returns immediately surrounding forecast revisions suggest that local analysts impact prices more than other analysts. These effects are strongest for firms located...
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Keywords:
Geographic Location;
Stocks;
Investment Return;
Forecasting and Prediction;
Price;
Performance;
Equity;
Information;
Prejudice and Bias;
Agency Theory
Malloy, Christopher J. "The Geography of Equity Analysis." Journal of Finance 60, no. 2 (April 2005): 719–755. (Nominated for Smith Breeden Prize. Best Paper For the best finance research paper published in the Journal of Finance presented by Smith Breeden Associates, Inc.)
- Article
The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment
By: Eva Ascarza, Raghuram Iyengar and Martin Schleicher
Facing the issue of increasing customer churn, many service firms have begun recommending pricing plans to their customers. One reason behind this type of retention campaign is that customers who subscribe to a plan suitable for them should be less likely to churn...
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Keywords:
Churn/retention;
Field Experiment;
Pricing;
Tariff/plan Choice;
Targeting;
Customer Relationship Management;
Price;
Performance Effectiveness
Ascarza, Eva, Raghuram Iyengar, and Martin Schleicher. "The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment." Journal of Marketing Research (JMR) 53, no. 1 (February 2016): 46–60.
- September 2016
- Case
Hotel Vertu: Analyzing the Opportunity in the Boutique Hotel Industry
By: Howard H. Stevenson and Michael J. Roberts DBA
Two soon-to-be MBA graduates are considering a business opportunity in the boutique hotel industry. Having found a seemingly attractive property in Savannah, Georgia, Yvonne D'Arcy and Elisabeth Whiting face questions about career issues, planning, financing, and the...
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Stevenson, Howard H., and Michael J. Roberts DBA. "Hotel Vertu: Analyzing the Opportunity in the Boutique Hotel Industry." Harvard Business School Brief Case 917-501, September 2016.
- Research Summary
Overview
Professor Ferreira's research primarily focuses on how retailers can use algorithms to make better revenue management decisions, including pricing, product display, and assortment planning. In the retail industry, anticipating consumer demand is arguably one of the...
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- October 2016 (Revised October 2017)
- Case
Misaki Capital and Sangetsu Corporation
By: Ian Gow, Charles C.Y. Wang, Naoko Jinjo and Nobuo Sato
Japan’s corporate culture has traditionally prioritized the interests of stakeholders such as customers, employees, and suppliers over those of shareholders. After a decades-long economic slump, Japan’s government has revitalized efforts to improve corporate governance...
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Keywords:
Activist Investing;
Constructivist Investing;
Japan;
Valuation;
Stock Screens;
Return On Equity;
Investment;
Business and Stakeholder Relations;
Corporate Governance;
Financial Strategy;
Business and Shareholder Relations;
Japan
Gow, Ian, Charles C.Y. Wang, Naoko Jinjo, and Nobuo Sato. "Misaki Capital and Sangetsu Corporation." Harvard Business School Case 117-007, October 2016. (Revised October 2017.)
- 28 Aug 2012
- First Look
First Look: August 28
employed by sell-side investment banks and brokerage houses. Yet investment firms undertake their own buy-side research, and their analysts face different stock selection and recommendation incentives than their sell-side peers. We...
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Keywords:
Sean Silverthorne
- 2023
- Working Paper
Design-Based Inference for Multi-arm Bandits
By: Dae Woong Ham, Iavor I. Bojinov, Michael Lindon and Martin Tingley
Multi-arm bandits are gaining popularity as they enable real-world sequential decision-making across application areas, including clinical trials, recommender systems, and online decision-making. Consequently, there is an increased desire to use the available...
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Ham, Dae Woong, Iavor I. Bojinov, Michael Lindon, and Martin Tingley. "Design-Based Inference for Multi-arm Bandits." Harvard Business School Working Paper, No. 24-056, March 2024.
- June 2015
- Supplement
Generating Higher Value at IBM (A): EPS Forecasting Model
By: Benjamin C. Esty and Scott Mayfield
This case analyzes IBM's financial performance and its capital allocation decisions over a 10-year period from 2004-2013, during which IBM returned more than $140B to shareholders through a combination of dividends and share repurchases. During this time, CEO Sam...
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- 14 Jul 2023
- Blog Post
What You Can Do to Create an Anti-Racist Organization
and recommendations for action steps that will guide companies in creating anti-racist cultures within their organizations. STRATEGIES FOR BEING ACTIVELY ANTI-RACIST Manso-Brown’s anti-racism workshops offer three key elements for...
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Keywords:
All Industries
- July–August 2018
- Article
The Other Diversity Dividend
By: Paul Gompers and Silpa Kovvali
Researchers have struggled to establish a causal relationship between diversity and financial performance—especially at large companies, where decision rights and incentives can be murky, and the effects of any given choice can be tough to pin down. So the authors...
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Gompers, Paul, and Silpa Kovvali. "The Other Diversity Dividend." Harvard Business Review 96, no. 4 (July–August 2018): 72–77.
Generating Higher Value at IBM
This case analyzes IBM's financial performance and its capital allocation decisions over a 10-year period from 2004-2013, during which IBM returned more than $140B to shareholders through a combination of dividends and share repurchases. During this time, CEO Sam...
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- February 2006 (Revised September 2006)
- Case
Tad O'Malley: June 2005
By: G. Felda Hardymon, Josh Lerner and Ann Leamon
Tad O'Malley, a new associate at Empire Investment Group, a top-tier leveraged buyout firm, must evaluate three different deals and recommend which should receive additional resources for further investigation. He must consider the specifics of each company and each...
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Keywords:
Negotiation Deal;
Resource Allocation;
Private Equity;
Projects;
Management Analysis, Tools, and Techniques;
Performance Evaluation;
Leveraged Buyouts
Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "Tad O'Malley: June 2005." Harvard Business School Case 806-078, February 2006. (Revised September 2006.)
- August 2024
- Case
The Walt Disney Company: Management Guidance
By: Joseph Pacelli and James Weber
In November 2023, financial analyst Aurora Fee was forecasting The Walt Disney Company’s earnings and stock price, with the goal of providing an investment recommendation to her clients. Disney, one of the world’s largest media and entertainment companies, had just...
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