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- Faculty Publications (894)
Show Results For
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All HBS Web
(1,935)
- People (2)
- News (200)
- Research (1,355)
- Events (14)
- Multimedia (14)
- Faculty Publications (894)
- 22 May 2013
- Working Paper Summaries
Hidden Structure: Using Network Methods to Map System Architecture
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar...
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Keywords:
Brand Management;
Market Research;
Brand Positioning;
Value Proposition;
Consumer Products;
Fast Moving Consumer Goods;
Qualitative Methods;
Zaltman Metaphor Elicitation Technique;
ZMET;
Data Analysis;
Marketing;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Marketing Communications;
Analytics and Data Science;
Analysis;
Consumer Products Industry;
Food and Beverage Industry;
Advertising Industry;
United States;
North America;
Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- 2017
- Article
Natural Environmental Responsibility in Indian Corporations: A Mixed Method Study
By: Shashank Shah
The world is going through unprecedented environmental crisis. The type of destruction and dissolution of natural resources and elements by individuals and institutions that has been witnessed in the last century is much more than that witnessed in the previous...
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Keywords:
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Natural Environment;
Management Practices and Processes;
Research;
Framework;
India
Shah, Shashank. "Natural Environmental Responsibility in Indian Corporations: A Mixed Method Study." Journal of Human Values 20, no. 2 (October 2014): 129–151.
- August 1998 (Revised October 1998)
- Background Note
Note on Lead User Research
By: Stefan H. Thomke and Ashok Nimgade
Describes the Lead User concept and method (step-by-step) with brief examples from industrial practice.
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Thomke, Stefan H., and Ashok Nimgade. "Note on Lead User Research." Harvard Business School Background Note 699-014, August 1998. (Revised October 1998.)
- 08 Feb 2017
- HBS Seminar
Andrew Mao, Microsoft Research
- Article
Using Internet Data for Economic Research
By: Benjamin Edelman
The data used by economists can be broadly divided into two categories. First, structured datasets arise when a government agency, trade association, or company can justify the expense of assembling records. The Internet has transformed how economists interact with...
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Keywords:
Data and Data Sets;
Research;
Internet;
Cost Management;
Information Management;
Factories, Labs, and Plants;
Reports;
Archives;
Surveys;
Economics
Edelman, Benjamin. "Using Internet Data for Economic Research." Journal of Economic Perspectives 26, no. 2 (Spring 2012): 189–206.
- 2016
- Working Paper
Pivoting Isn't Enough: Principled Pragmatism and Strategic Reorientation in New Ventures
By: Rory McDonald and Cheng Gao
New technology ventures often experience deviations from their original plans that oblige them to reorient in pursuit of better fit between their evolving products and target customers. Yet research is largely silent on how entrepreneurs explain and justify their...
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Keywords:
Strategic Reorientation;
Technology Entrepreneurship;
Innovation;
Product Development Processes;
Organizational Adaptation;
Qualitative Methods (General);
Information Technology;
Organizational Change and Adaptation;
Communication;
Entrepreneurship;
Alignment;
Innovation and Invention;
Product Development
- 1981
- Chapter
A Degeneracy Exploiting LU Factorization for the Simplex Method
By: André Perold
Keywords:
Mathematical Methods
- 2022
- Article
Probing GNN Explainers: A Rigorous Theoretical and Empirical Analysis of GNN Explanation Methods.
By: Chirag Agarwal, Marinka Zitnik and Himabindu Lakkaraju
As Graph Neural Networks (GNNs) are increasingly employed in real-world applications, it becomes critical to ensure that the stakeholders understand the rationale behind their predictions. While several GNN explanation methods have been proposed recently, there has...
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Keywords:
Graph Neural Networks;
Explanation Methods;
Mathematical Methods;
Framework;
Theory;
Analysis
Agarwal, Chirag, Marinka Zitnik, and Himabindu Lakkaraju. "Probing GNN Explainers: A Rigorous Theoretical and Empirical Analysis of GNN Explanation Methods." Proceedings of the International Conference on Artificial Intelligence and Statistics (AISTATS) 25th (2022).
- Web
Positions - Faculty & Research
candidate should have a strong interest in the concerns of practicing managers and excellent communication skills. The ideal candidate will conduct research influencing both academics and practitioners. The position entails case View Details
Trends and Predictors of Biomedical Research Quality, 1990-2015
This work leverages the strengths of expert human assessments of randomized controlled trials (RCTs) included in Cochrane reviews with data science techniques to build a comprehensive database on biomedical research quality. The data links the full-text and... View Details
- Web
Research Resources - Doctoral
sources, designing your study, deciding which statistical methods to employ, interpreting results, and writing a statistical program. Behavioral Research Services Harvard Business School’s Behavioral View Details
- Web
Our Research | About
developed by world-class researchers working with real-world practitioners and organizations around the globe. Business & Environment Business History Entrepreneurship (Rock Center) Health Care Leadership Race, Gender & Equity Social...
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- March 2010
- Article
Correcting for Cross-Sectional and Time-Series Dependence in Accounting Research
By: Ian D. Gow, Daniel Taylor and Gaizka Ormazabal
We review and evaluate the methods commonly used in the accounting literature to correct for cross-sectional and time-series dependence. While much of the accounting literature studies settings in which variables are cross-sectionally and serially correlated, we find...
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Keywords:
History;
Cost of Capital;
Activity Based Costing and Management;
Performance Evaluation;
Cost Accounting;
Time Management;
Research;
Mathematical Methods;
Equity;
Borrowing and Debt;
Accounting Audits;
Accounting Industry
Gow, Ian D., Daniel Taylor, and Gaizka Ormazabal. "Correcting for Cross-Sectional and Time-Series Dependence in Accounting Research." Accounting Review 85, no. 2 (March 2010): 483–512.
- August 2021
- Article
A Mixed Methods Study of Change Processes Enabling Effective Transition to Team-based Care
By: Michael Anne Kyle, Emma-Louise Aveling and Sara J. Singer
Team-based care is considered central to achieving value in primary care, yet results of large-scale primary care transformation initiatives have been mixed. We explore how underlying change processes influence the effectiveness of transition to team-based care. We...
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Keywords:
Team-based Care;
Primary Care;
Health Care and Treatment;
Transformation;
Groups and Teams;
Change Management
Kyle, Michael Anne, Emma-Louise Aveling, and Sara J. Singer. "A Mixed Methods Study of Change Processes Enabling Effective Transition to Team-based Care." Medical Care Research and Review 78, no. 4 (August 2021): 326–337.
- 01 Mar 2011
- News
Faculty Research Online
general idea that less was always more when it came to regulation, which, in part, contributed to the crisis. To that end, he calls for a fundamental shift in academic research on the government’s role in the economy. See...
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- June 2020
- Article
Parallel Play: Startups, Nascent Markets, and the Effective Design of a Business Model
By: Rory McDonald and Kathleen Eisenhardt
Prior research advances several explanations for entrepreneurial success in nascent markets but leaves a key imperative unexplored: the business model. By studying five ventures in the same nascent market, we develop a novel theoretical framework for understanding how...
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Keywords:
Search;
Legitimacy;
Organizational Innovation;
Organizational Learning;
Mechanisms And Processes;
Institutional Entrepreneurship;
Qualitative Methods;
Business Model Design;
Business Model;
Business Startups;
Entrepreneurship;
Emerging Markets;
Adaptation;
Competition;
Strategy
McDonald, Rory, and Kathleen Eisenhardt. "Parallel Play: Startups, Nascent Markets, and the Effective Design of a Business Model." Administrative Science Quarterly 65, no. 2 (June 2020): 483–523.
- 30 Sep 2020
- News
How Nonprofit Foundations Can Sustainably Fund Disease Research
- Article
Course Research: Using the Case Method to Build and Teach Management Theory
By: Clayton M. Christensen and Paul R. Carlile
Some in the Academy have questioned the usefulness of case studies in teaching sound management theory (Shugan 2006). Our research and experience suggests exactly the opposite-that case studies can unite the development of theory with the teaching of it in a single...
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Christensen, Clayton M., and Paul R. Carlile. "Course Research: Using the Case Method to Build and Teach Management Theory." Academy of Management Learning & Education 8, no. 2 (June 2009): 240–251.