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Show Results For
-
All HBS Web
(3,016)
- People (3)
- News (629)
- Research (1,853)
- Events (15)
- Multimedia (13)
- Faculty Publications (823)
- 16 Jul 2014
- HBS Case
Marketing Obamacare
who'd lost their insurance, and older people who didn't know they were eligible for Medicare. Consumers also had differing levels of enthusiasm about signing up for insurance, ranging from excited to cynical to just too busy to care. AHCT used View Details
- Research Summary
Working on paper on how to restructure the public and private market for home mortgages in the US
the paper analyzes the main rationales for subsidizing homeownership from an international perspective, offers criteria for who should be subsidized in the future, discusses how these governmental subsidies should be implemented and how the private market for mortgage...
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- June 2014 (Revised November 2016)
- Case
Access Health CT: Marketing Affordable Care (A)
By: John A. Quelch and Michael Norris
At the close of open-enrollment in March of 2014, Kevin Counihan, CEO of Access Health CT, Connecticut's state health insurance exchange, stops to consider the success it has experienced so far and think about how to ensure its long-term sustainability.
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Keywords:
Health Care;
Health Care Industry;
Health Care Policy;
Public Health Insurance Exchange;
Health Care and Treatment;
Health Industry;
Connecticut
Quelch, John A., and Michael Norris. "Access Health CT: Marketing Affordable Care (A)." Harvard Business School Case 514-119, June 2014. (Revised November 2016.) (Title updated to reflect publication of (B) case.)
- February 2009 (Revised February 2022)
- Case
Fannie Mae: Public or Private?
By: David A. Moss, Cole Bolton and Kimberly Hagan
In 1987, President Ronald Reagan established the President's Commission on Privatization to identify federal government functions that could be shifted to the private sector. One agency that the Commission considered was the Federal National Mortgage Association, or...
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Keywords:
Restructuring;
Financial Institutions;
Mortgages;
Government and Politics;
Business History;
Privatization;
Private Sector;
Laws and Statutes;
United States
Moss, David A., Cole Bolton, and Kimberly Hagan. "Fannie Mae: Public or Private?" Harvard Business School Case 709-025, February 2009. (Revised February 2022.)
- 11 Apr 2013
- Working Paper Summaries
Managers and Market Capitalism
Keywords:
by Rebecca Henderson & Karthik Ramanna
- Web
Marketing - Doctoral
Marketing The doctoral program in Marketing draws on a variety of underlying disciplines to research important marketing management problems centered on the immediate and...
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- August 2004 (Revised February 2006)
- Case
Marketing James Patterson
By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at...
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Keywords:
Advertising;
Debates;
Surveys;
SWOT Analysis;
Brands and Branding;
Marketing Channels;
Product Marketing;
Consumer Behavior;
Outcome or Result;
Sales
Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)
- 15 Nov 2018
- Book
Can the Global Food Industry Overcome Public Distrust?
levels a blistering attack on food companies that put profit ahead of public good. “You really have discouraged me in trying to find a glimmer of hope for the future,” Goldberg laments to Nestle at one point. But Goldberg’s outlook...
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- April 2002 (Revised September 2002)
- Case
Transformation of Seattle Public Schools, 1995-2002
Investigates the reform of the Seattle Public Schools from 1995 to 2002. To initiate reform in 1995, the district hired John Stanford, an Army general, and Joseph Olchefske, an investment banker, as the district's superintendent and chief financial officer,...
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Keywords:
Management;
Organizational Change and Adaptation;
Leading Change;
Organizational Structure;
Education;
Business Strategy;
Public Administration Industry;
Public Administration Industry;
Seattle
Leschly, Stig. "Transformation of Seattle Public Schools, 1995-2002." Harvard Business School Case 802-197, April 2002. (Revised September 2002.)
- 29 Apr 2014
- Working Paper Summaries
Comparing the Cash Policies of Public and Private Firms
Keywords:
by Joan Farre-Mensa
- 16 Jan 2012
- Research & Ideas
Private Meetings of Public Companies Thwart Disclosure Rules
In the fall of, the US Securities and Exchange Commission issued a new rule meant to combat the problem of selective disclosure among public companies and their favorite investors. Regulation Fair Disclosure (Reg FD) mandated that any...
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- December 2013 (Revised May 2015)
- Supplement
Land Acquisition in India: Public Purpose and Private Property (C)
By: Laura Alfaro, Lakshmi Iyer and Rachna Tahilyani
Keywords:
India;
Special Economic Zones;
Land Markets;
Land Politics;
Industrial Development;
Land Reform;
Developing Markets;
Developing Countries;
Industrialization;
Industrial Property;
Economic Growth;
Developing Countries and Economies;
Economics;
Economy;
Macroeconomics;
Social Issues;
India;
Asia;
South Asia
Alfaro, Laura, Lakshmi Iyer, and Rachna Tahilyani. "Land Acquisition in India: Public Purpose and Private Property (C)." Harvard Business School Supplement 714-023, December 2013. (Revised May 2015.)
- March 1996
- Case
Erox Corporation: Leverage Marketing
Erox Corp. is a biotechnology start-up that creates products containing synthetic human pheromones. It was founded in 1989, went public in 1993, and brought in a turnaround team in 1994. Sales ramped from $110,000 in 1993 to over $1 million in 1994, with prospects for...
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Kosnik, Thomas J. "Erox Corporation: Leverage Marketing." Harvard Business School Case 596-046, March 1996.
- Fast Answer
Public companies: comparative financial ratios
Where do I find comparative financial ratios of public companies in an industry? In Capital IQ: For broad industry sectors (energy, materials, consumer discretionary, consumer stables, healthcare, financial, information technology,...
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- 2016
- Working Paper
College Tuition, Public Finance and New Business Starts
By: Gareth Olds
A growing public discourse cites the rising cost of education and student debt overhang as a contributor to slow economic growth. A parallel discussion explores the causes of the secular decline in business dynamism and entrepreneurship rates in the United States over...
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Olds, Gareth. "College Tuition, Public Finance and New Business Starts." Harvard Business School Working Paper, No. 16-145, June 2016.
- Fast Answer
Entrepreneurial Marketing
Highlights from Baker Library resources helpful for marketing & sales planning and applications for early stage ventures. Below are some suggested resources for your EM project. Get 1/1 help with a librarian: Request a...
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- Article
An Invitation to Market Design
By: Scott Duke Kominers, Alexander Teytelboym and Vincent P. Crawford
Market design seeks to translate economic theory and analysis into practical solutions to real-world problems. By redesigning both the rules that guide market transactions and the infrastructure that enables those transactions to take place, market designers can...
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Keywords:
Matching;
Trading;
Scrip;
Liquidity;
Efficiency;
Equity;
Allocation Rules;
Marketplaces;
Market Design;
Marketplace Matching;
Auctions
Kominers, Scott Duke, Alexander Teytelboym, and Vincent P. Crawford. "An Invitation to Market Design." Oxford Review of Economic Policy 33, no. 4 (Winter 2017): 541–571.
- May 2023
- Course Overview Note
Space: Public and Commercial Economics (SPACE)
SPACE is a course with two goals: to use the tools of economics to better understand the rapidly evolving space sector, and to train the next generation of commercial space leaders. We pursue these goals through a systematic study of the growing space economy,...
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Weinzierl, Matthew C. "Space: Public and Commercial Economics (SPACE)." Harvard Business School Course Overview Note 723-062, May 2023.
- Research Summary
Institutions and Markets
Alexander Dyck's academic articles, case studies and course development show how incentive policies, ownership structures, regulatory agencies and corporate governance institutions determine whether hopes for value creation through private sector expansion will be met....
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- 25 May 2016
- Research & Ideas
How Consumers and Businesses are Reshaping Public Health
Editor's note. In the United States, a primary provider of health care is through employers. "Every corporation is a player in public health," writes John A. Quelch in a new book of case studies, Consumers, Corporations, and...
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