Filter Results:
(169)
Show Results For
- All HBS Web (220)
- Faculty Publications (29)
Show Results For
- All HBS Web (220)
- Faculty Publications (29)
Sort by
- 15 Oct 2001
- Research & Ideas
What You Don’t Know About Making Decisions
Competing arguments become difficult to judge, since advocates will suggest using those measures (net income, return on capital, market presence, share of mind, and so on) that favor their preferred alternative. Fuzzy thinking and long... View Details
Keywords: by David A. Garvin & Michael A. Roberto
- 18 Dec 2012
- First Look
First Look: December 18
favorable expectations when first- and third-party content are substitute (complements). These results hold with both simultaneous and sequential entry of the two sides. With two competing platforms-incumbent facing View Details
Keywords: Carmen Nobel
- 04 Apr 2011
- HBS Case
Reinventing the National Geographic Society
behaviors, and values of a legacy organization, changing a business model from paper to digital, capitalizing on huge brand awareness and international presence, and promoting cross-functional and cross-divisional collaboration.... View Details
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
and hazards. Several techniques can enhance the power and efficacy of queries: Favor follow-up questions, know when to keep questions open ended, get the sequence right, use the right tone, and pay attention to group dynamics. Publisher's... View Details
Keywords: Dina Gerdeman
- 30 Jul 2018
- Research & Ideas
Why Ethical People Become Unethical Negotiators
into play, and people are unable to see the ethical implications of their actions because their desire to win gets in the way. The end result is deception. In business, with dollars at stake, many people will interpret situations in ways that naturally View Details
Keywords: by Dina Gerdeman
- 19 Sep 2005
- Research & Ideas
Rethinking Company Loyalty
masters to further her own career are also what the company needs. And when firms help workers acquire new skills that support their professional advancement, they often win those workers' commitment—and attract loyal new employees. This gives rise to another important... View Details
Keywords: by Lauren Keller Johnson
- 25 Oct 2022
- Research & Ideas
Is Baseball Ready to Compete for the Next Generation of Fans?
demographic. If we look at the business appeal of baseball, it’s hurt by the pace of the game; it’s hurt by the fact that hitting the ball is less of a factor compared to striking out or walking. "I favor a 'batter clock'—meaning a batter... View Details
- 28 Apr 2022
- Research & Ideas
Can You Buy Creativity in the Gig Economy?
on revenue-sharing contracts. If we use the revenue-sharing contract in the gig economy, then we shouldn't be worried about a lack of creativity,” Zhu says. “And we shouldn't be worried about gig workers giving up because of more competition.” However, because a... View Details
Keywords: by Pamela Reynolds
- 26 Mar 2018
- Research & Ideas
To Motivate Employees, Give an Unexpected Bonus (or Penalty)
Gallani, an assistant professor in the Accounting and Management Unit at Harvard Business School. How much those systems spur employees, however, may depend on how fair employees perceive them to be. “We have a tendency to attribute View Details
- 04 Apr 2018
- Research & Ideas
Smart Cities are Complicated and Costly: Here's How to Build Them
Chombosan Much promotion of smart cities assumes that municipalities will take a proactive, top-down, technology-first approach to urban progress. Thus far, these initiatives look for some forward-thinking city official (or immensely deep-pocketed private investor) to... View Details
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
incentive—$300 to customers who opened particular cards and charged $1,000 to them during the first 90 days. Although the promotion helped Commonwealth Bank attract more customers, they didn’t spend as much or stay as long as those gained... View Details
Keywords: by Danielle Kost
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
data-id=_/HwZhW1Gssbb77V0GBoue][/div] Which types of brand stories should companies tell? After KFC was chastised by the U.K. Advertising Standards Authority for what it deemed inappropriate ads promoting the brand’s “finger licking good”... View Details
Keywords: by Jill Avery and Richard Edelman
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
sick to work the day after the Super Bowl, and there are some HR executives that are lobbying to actually have the day after the Super Bowl be a holiday. Kenny: Yes, I'm in favor of that. Kenny: How many minutes of advertising in a... View Details
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
the privilege of collecting loyalty card customer data. As former Tesco CEO Sir Terry Leahy put it in his recent book referring to the 1 percent loyalty discount: "It was a thank you, pure and simple." Can such small rewards convince consumers to View Details
- 21 Dec 2015
- Op-Ed
Without Immigrants, We Wouldn't Have Google
educational system, earning a Ph.D. from the University of Chicago. Once again, America proved itself to be the land of opportunity for those with talent and aspirations. The genius of the US technology community is its focus on talent and its predilection to View Details
- 06 Mar 2019
- Sharpening Your Skills
Has the Glass Ceiling Been Broken (or at Least Cracked)?
Business School, researchers tackle these issues through its Gender Initiative, which "supports research, education, and knowledge dissemination to accelerate the advancement of women leaders and promote gender equity in business and... View Details
Keywords: by Sean Silverthorne
- 27 Jul 2010
- First Look
First Look: July 27
Using a large sample of publicly traded U.S. firms over 16 years, we investigate the impact of corporate socially responsible (CSR) strategies on security analysts' recommendations. Socially responsible firms received more favorable... View Details
Keywords: Martha Lagace
- 07 Dec 2009
- Research & Ideas
Government’s Positive Role in Kick-Starting Entrepreneurship
believe that these extraordinary times call for massive public funds to be used for economic interventions, shouldn't these efforts be at least partially designed to promote new enterprises? Second, in many nations the venture industry is... View Details
- 15 Nov 2011
- First Look
First Look: November 15
decades. This article provides tools to identify the situations and circumstances that will be most favorable for private sector involvement in consideration of these trends. The first trend is urbanization. Over the next twenty years,... View Details
Keywords: Sean Silverthorne
- 10 Mar 2009
- First Look
First Look: March 10, 2009
Combining supermarket scanner data with firm-level financial data, we find evidence that differs from prior literature. Instead of reducing expenditures to boost earnings, soup manufacturers roughly double the frequency of marketing View Details
Keywords: Martha Lagace