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Show Results For
-
All HBS Web
(213)
- People (1)
- News (79)
- Research (108)
- Multimedia (17)
- Faculty Publications (91)
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- March 2006
- Teaching Note
American Legacy: Beyond the Truth Campaign (TN)
By: Youngme E. Moon
Keywords:
Advertising Campaigns
- July 2004 (Revised March 2006)
- Teaching Note
The Birth of the Swatch (TN)
By: Youngme E. Moon
Teaching Note to (2-504-096).
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- July 2004 (Revised February 2005)
- Teaching Note
Marketing Antidepressants: Prozac and Paxil (TN)
By: Youngme E. Moon
Teaching Note to (9-502-055).
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- April 2004 (Revised March 2006)
- Teaching Note
Ikea Invades America (TN)
By: Youngme E. Moon
Teaching Note to (2-504-094).
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- May 2003 (Revised January 2006)
- Teaching Note
NTT DoCoMo: Marketing i-mode (TN)
By: Youngme E. Moon
Teaching Note for (9-502-031).
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- June 2002 (Revised July 2002)
- Case
NTT DoCoMo: Marketing i-mode
By: Youngme E. Moon
i-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is...
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Keywords:
Price;
Marketing;
Marketing Channels;
Market Entry and Exit;
Market Participation;
Success;
Competition;
Internet and the Web;
Technology Adoption;
Mobile and Wireless Technology;
Telecommunications Industry;
Japan
Moon, Youngme E. "NTT DoCoMo: Marketing i-mode." Harvard Business School Case 502-031, June 2002. (Revised July 2002.)
- October 2000 (Revised March 2001)
- Case
BizRate.com
By: Youngme E. Moon
BizRate is a market research firm that collects point-of-purchase customer feedback data from retailing merchants. It then makes its findings available to consumers in the form of "BizRate star ratings," which are displayed on its website. To date, its primary revenue...
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Keywords:
Business Education;
Marketing Channels;
Internet and the Web;
Customer Relationship Management;
Trust;
Business Model;
Marketing Strategy;
Internet and the Web;
Business Divisions;
Debates;
Retail Industry
Moon, Youngme E. "BizRate.com." Harvard Business School Case 501-024, October 2000. (Revised March 2001.)
- February 1999 (Revised May 1999)
- Case
Onsale, Inc.
By: Youngme E. Moon
Onsale has been a pioneer in electronic commerce, offering excess and refurbished goods using an online auction format. The company is now planning to become a player in the highly competitive world of first-run computer merchandise as well. However, unlike other...
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Keywords:
Business Model;
Transformation;
Customers;
Brands and Branding;
Auctions;
Network Effects;
Strategic Planning;
Competitive Strategy;
Internet and the Web;
Retail Industry
Moon, Youngme E. "Onsale, Inc." Harvard Business School Case 599-091, February 1999. (Revised May 1999.)
- March 2006
- Teaching Note
Alessi: Evolution of an Italian Design Factory (A)-(D) (TN)
By: Youngme E. Moon
- July 2004 (Revised November 2005)
- Teaching Note
Burberry (TN)
By: Youngme E. Moon
Teaching Note to (9-504-048).
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Keywords:
Apparel and Accessories Industry
- June 2004 (Revised November 2004)
- Case
Birth of the Swatch, The
By: Youngme E. Moon
In 1993, the Swatch is the best-selling watch in history. Traces the history of the watch industry up to the early 1980s, when the Swatch was introduced. Describes the various elements that made the Swatch different from any watch the industry had ever seen. Also...
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Keywords:
History;
Management;
Product Positioning;
Marketing Strategy;
Business Startups;
Brands and Branding;
Manufacturing Industry
Moon, Youngme E. "Birth of the Swatch, The." Harvard Business School Case 504-096, June 2004. (Revised November 2004.)
- April 2004 (Revised November 2005)
- Teaching Note
Microsoft: Positioning the Tablet PC (TN)
By: Youngme E. Moon
Teaching Note to (9-502-051).
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- April 2003 (Revised November 2005)
- Teaching Note
Sony AIBO: The World's First Entertainment Robot (TN)
By: Youngme E. Moon
Teaching Note for (9-502-010).
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- February 2001
- Teaching Note
BizRate.com
By: Youngme E. Moon
Teaching Note for (9-501-024).
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Keywords:
Retail Industry
- October 1999 (Revised October 2005)
- Case
Autobytel.com
By: Youngme E. Moon
Autobytel enjoys first-mover advantage in the Internet new car buying space. According to a number of metrics, it is the online leader in this category. However, a number of competitors have sprung up, raising questions about the long-term viability of Autobytel's...
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Keywords:
Growth and Development Strategy;
Internet and the Web;
Marketing Channels;
Strategy;
Internet and the Web;
Competition;
Business Model;
Service Operations;
Budgets and Budgeting;
Growth and Development;
Auto Industry
Moon, Youngme E. "Autobytel.com." Harvard Business School Case 500-015, October 1999. (Revised October 2005.)
- 16 Feb 2004
- Research & Ideas
HBS Center Focuses on Europe
The center approached Alessi, a medium-sized tableware company in Italy, at the request of professors Youngme Moon and Gail McGovern for a case in the Consumer Marketing MBA...
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Keywords:
by Cynthia Churchwell
- 1999
- Working Paper
Machines and Mindlessness: Social Responses to Computers
By: Clifford Nass and Youngme Moon
- June 2007
- Article
Companies and the Customers Who Hate Them
By: Gail McGovern and Youngme Moon
McGovern, Gail, and Youngme Moon. "Companies and the Customers Who Hate Them." Harvard Business Review 85, no. 6 (June 2007).
- March 2009
- Supplement
(PRODUCT) RED Video (A) & (B)
By: Youngme E. Moon and Michael I. Norton
Keywords:
Media
Moon, Youngme E., and Michael I. Norton. "(PRODUCT) RED Video (A) & (B)." Harvard Business School Video Supplement 509-724, March 2009.
- October 2006 (Revised October 2007)
- Case
Google Advertising
By: Youngme E. Moon and David Chen
In mid-2006, Google is the number one search engine in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among American...
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Keywords:
Digital Marketing;
Disruptive Innovation;
Media;
Expansion;
Internet and the Web;
Advertising Industry;
United States
Moon, Youngme E., and David Chen. "Google Advertising." Harvard Business School Case 507-038, October 2006. (Revised October 2007.)