Show Results For
- All HBS Web (939)
- Faculty Publications (166)
Show Results For
- All HBS Web (939)
- Faculty Publications (166)
- September 1981 (Revised August 1987)
- Case
CIBA-GEIGY Agricultural Division
- 23 Jul 2001
- Research & Ideas
Sam Walton: Great From the Start
- 04 Dec 2024
- HBS Seminar
Mert Demirer, MIT Sloan School of Management
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- October 2019 (Revised November 2019)
- Case
C16 Biosciences: Lab-Grown Palm Oil
- 2021
- Case
Walmart's Blockchain Quest: Integrating New Technology into a Complex Supply Chain
- June 2016
- Teaching Note
N12 Technologies: Building an Organization and Building a Business
- October 1993 (Revised March 2001)
- Case
Connecticut Spring and Stamping Corp. (A)
- Teaching Interest
Technology and Operations Management
- 19 Jun 2012
- News
4 cardinal sins of work communication
V. Kasturi Rangan
Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details
- 16 Mar 2021
- News
How Microsoft stays on Washington’s good side
- 10 Feb 2022
- Research & Ideas
Why Are Prices So High Right Now—and Will They Ever Return to Normal?
- April 1982
- Supplement
General Electric: John F. Welch, Jr., Chairman of the Board, Video
John T. Gourville
John Gourville is the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School. He joined the HBS Marketing Unit in 1995 after receiving his Ph.D. at the University of Chicago in marketing and behavioral research. His most... View Details
- 2015
- Discussion Paper
The Roles of Import Competition and Export Opportunities for Technical Change
- Career Coach
Connie Walsh
- 02 Feb 2016
- News
Hiring Star Salespeople Isn’t the Best Way to Grow
- November 2004 (Revised April 2009)
- Case
Launching the New MINI
- 2008
- Book