Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (939) Arrow Down
Filter Results: (939) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (939)
    • People  (5)
    • News  (188)
    • Research  (558)
    • Events  (9)
  • Faculty Publications  (166)

Show Results For

  • All HBS Web  (939)
    • People  (5)
    • News  (188)
    • Research  (558)
    • Events  (9)
  • Faculty Publications  (166)
← Page 4 of 939 Results →
  • September 1981 (Revised August 1987)
  • Case

CIBA-GEIGY Agricultural Division

By: Benson P. Shapiro and Roy H. Schoeman
In 1979 Leo Bontempo, marketing vice president of Ciba-Geigy Agricultural Division was deciding whether to purchase an $840,000 program for TeleSession. This was a marketing service designed to accelerate the adoption of new products among large innovative growers by... View Details
Keywords: Marketing Strategy; Innovation Strategy; Communication; Agriculture and Agribusiness Industry
Citation
Find at Harvard
Related
Shapiro, Benson P., and Roy H. Schoeman. "CIBA-GEIGY Agricultural Division." Harvard Business School Case 582-026, September 1981. (Revised August 1987.)
  • 23 Jul 2001
  • Research & Ideas

Sam Walton: Great From the Start

States in 1945. Why wouldn't this one be among the many that didn't make it? Surely, any analyst of the situation in 1945 would have found in Walton a good candidate for failure. As he himself put it, "For all of my confidence I hadn't had a day's experience in... View Details
Keywords: by Richard S. Tedlow; Retail
  • 04 Dec 2024
  • HBS Seminar

Mert Demirer, MIT Sloan School of Management

  • Research Summary

Consumer Decision Making and Behavioral Research

By: John T. Gourville

John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details

  • October 2019 (Revised November 2019)
  • Case

C16 Biosciences: Lab-Grown Palm Oil

By: Jeffrey J. Bussgang and Olivia Hull
Synthetic biology start-up C16 Biosciences wants to solve a big problem: replace palm oil, a major contributor to deforestation and climate change, with a lab-grown substitute. CEO Shara Ticku has ambitious plans to supply her lab-grown palm oil to food manufacturers,... View Details
Keywords: Science-Based Business; Environmental Sustainability; Social Entrepreneurship; Product Development; Product Positioning; Venture Capital; Strategy; Decision Making; Food and Beverage Industry; Consumer Products Industry
Citation
Educators
Purchase
Related
Bussgang, Jeffrey J., and Olivia Hull. "C16 Biosciences: Lab-Grown Palm Oil." Harvard Business School Case 820-008, October 2019. (Revised November 2019.)
  • 2021
  • Case

Walmart's Blockchain Quest: Integrating New Technology into a Complex Supply Chain

By: Andrew J. Hoffman
Blockchain is a digital, distributed, immutable ledger designed to build trust among parties without requiring an independent, third-party arbitrator or intermediary. The technology has potential to improve a variety of industries, including the complex, fragmented,... View Details
Keywords: Blockchain; Supply Chain Management; Technology Adoption
Citation
Purchase
Related
Hoffman, Andrew J. "Walmart's Blockchain Quest: Integrating New Technology into a Complex Supply Chain." William Davidson Institute Case 4-290-769, 2021.
  • June 2016
  • Teaching Note

N12 Technologies: Building an Organization and Building a Business

By: David A. Garvin
N12 Technologies was a startup founded in 2010 that employed nanotechnology to manufacture a patented material to improve the performance of carbon fiber composites, which were used in a wide variety of products, ranging from bicycles to automobiles to aircraft parts.... View Details
Keywords: Startup; Organizational Structure; Nanotechnology; Business Processes; Organizational Change and Adaptation; Organizational Design; Management Systems; Commercialization; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; United States
Citation
Purchase
Related
Garvin, David A. "N12 Technologies: Building an Organization and Building a Business." Harvard Business School Teaching Note 316-187, June 2016.
  • October 1993 (Revised March 2001)
  • Case

Connecticut Spring and Stamping Corp. (A)

By: H. Kent Bowen
Connecticut Spring and Stamping Corp. (CSSC) is a small, privately owned metal working company with a reputation for providing quality products to its customers. CSSC's business is primarily the production of springs and stamped parts used in a variety of mechanical... View Details
Keywords: Customer Satisfaction; Engineering; Private Ownership; Quality; Manufacturing Industry
Citation
Educators
Purchase
Related
Bowen, H. Kent. "Connecticut Spring and Stamping Corp. (A)." Harvard Business School Case 694-009, October 1993. (Revised March 2001.)
  • Teaching Interest

Technology and Operations Management

By: Allison H. Mnookin
This course is taught in the MBA required curriculum. It provides students with the foundations necessary to be effective operating managers. During the course students learn to analyze decisions that drive the design, planning, and execution of the activities that... View Details
  • 19 Jun 2012
  • News

4 cardinal sins of work communication

    V. Kasturi Rangan

    Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details

    Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
    • 16 Mar 2021
    • News

    How Microsoft stays on Washington’s good side

    • 10 Feb 2022
    • Research & Ideas

    Why Are Prices So High Right Now—and Will They Ever Return to Normal?

    sectors should eventually return to normal, Cavallo says. “The problem right now is that demand is increasing in a context of limited supply,” Cavallo says. “So, if there are no more supply disruptions, I don't see why we won't get back to seeing the same level of... View Details
    Keywords: by Rachel Layne
    • April 1982
    • Supplement

    General Electric: John F. Welch, Jr., Chairman of the Board, Video

    By: Francis Aguilar and Richard G. Hamermesh
    Welch discusses a variety of topics. View Details
    Keywords: Management Teams; Governing and Advisory Boards; Spoken Communication; Industrial Products Industry
    Citation
    Purchase
    Related
    Aguilar, Francis, and Richard G. Hamermesh. "General Electric: John F. Welch, Jr., Chairman of the Board, Video." Harvard Business School Video Supplement 882-524, April 1982.

      John T. Gourville

      John Gourville is the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School.  He joined the HBS Marketing Unit in 1995 after receiving his Ph.D. at the University of Chicago in marketing and behavioral research.  His most... View Details

      Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
      • 2015
      • Discussion Paper

      The Roles of Import Competition and Export Opportunities for Technical Change

      By: Claudia Steinwender
      A variety of empirical and theoretical trade papers have suggested and documented a positive impact of trade on the productivity of firms. However, there is less consensus about the underlying mechanism at work. While trade papers focus on access to export markets,... View Details
      Keywords: Performance Productivity; Trade
      Citation
      Read Now
      Related
      Steinwender, Claudia. "The Roles of Import Competition and Export Opportunities for Technical Change." CEP Discussion Paper, No. 1334, February 2015.
      • Career Coach

      Connie Walsh

      Connie (Kellogg '94) works with students and alumni who have had a wide variety of backgrounds and interests. Connie has 20+ years of business experience at Fortune 100 companies as well as healthcare, start-up and NFP organizations. She... View Details
      Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products
      • 02 Feb 2016
      • News

      Hiring Star Salespeople Isn’t the Best Way to Grow

      • November 2004 (Revised April 2009)
      • Case

      Launching the New MINI

      By: Douglas B. Holt and John A. Quelch
      Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials produced to support the MINI launch in the United States. MINI USA executives worked with their ad agency Crispin... View Details
      Keywords: Advertising; Brands and Branding; Marketing Strategy; Product Launch; Creativity; Auto Industry; United States
      Citation
      Educators
      Purchase
      Related
      Holt, Douglas B., and John A. Quelch. "Launching the New MINI." Harvard Business School Multimedia/Video Case 505-020, November 2004. (Revised April 2009.)
      • 2008
      • Book

      Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

      By: Gerald Zaltman and Lindsay Zaltman
      Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
      Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions
      Citation
      Find at Harvard
      Purchase
      Related
      Zaltman, Gerald, and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business School Press, 2008.
      • ←
      • 4
      • 5
      • …
      • 46
      • 47
      • →
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.