Publications

June 1991 (Revised April 1995)
Background Note

Mass Production and the Beginnings of Scientific Management

Examines the coming of mass production (continuous and large-batch processes and those involving fabricating and assembling of interchangeable parts), and relates the beginnings of modern factory management to the needs and opportunities created by the new technology.... View Details

Keywords: Technology; Change Management; Production; Industrial Products Industry; Industrial Products Industry

January 2014
Teaching Note

In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma (Brief Case)

By: Robert J. Dolan and Heather Beckham

January 2004
Article

Managing Price Expectations through Product Overlap

By: John T. Gourville and Youngme Moon

Keywords: Management; Price; Product

Read Now

January 1988 (Revised July 1991)
Course Overview Note

Integrated Product Line Management: Course Description, Requirements, and Assignments - Spring 1991

By: Benson P. Shapiro

Keywords: Product Marketing

Research Summary

Measuring and Managing Uncertainty in Product Development

Dissertation research regarding the startegic implications of uncertainty in product development. View Details

May 2013
Case

Launching Krispy Natural: Cracking the Product Management Code

By: Frank V. Cespedes and Heather Beckham

Pemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete... View Details

Keywords: Analytics and Data Science; Competition; Organizational Culture; Management Teams; Brands and Branding; Expansion; Marketing Strategy; Product Launch; Acquisition; Food and Beverage Industry; Ohio; United States

01 Dec 1994
Conference Presentation

Design and Scheduling of Apparel Manufacturing Systems with Both Slow and Quick Production Lines

By: J. H. Hammond, Z. B. Tang and F. H. Abernathy

Keywords: Design; Planning; Production; Apparel and Accessories Industry; Manufacturing Industry

1992
Book

Managing the New Product Development Process

By: R. J. Dolan

2016
Book

Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services

By: Elie Ofek, Eitan Muller and Barak Libai

This book bridges the gap between what academics know, and what innovation stakeholders—from managers, to investors, to analysts, to consumers—need to know about how new products and services are expected to perform in the marketplace. The book develops a compelling... View Details

Keywords: Innovation; Technology Diffusion; New Products; Customer Lifetime Value; Monetization Strategy; Social Influence; Innovation Adoption; Forecasting Demand; Commercialization; Marketing Strategy; Practice; Customer Value and Value Chain; Research; Innovation and Management; Technology Adoption; Forecasting and Prediction; Product Development

December 2022
Article

I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure

By: Byungyeon Kim, Oded Koenigsberg and Elie Ofek

Innovations embody novel features or cutting-edge components aimed at delivering desired customer benefits. Oftentimes, however, we observe the need to recall new products shortly after their introduction. Indeed, a firm may rush an innovation to market in an attempt... View Details

Keywords: Innovation Management; Innovation And Strategy; Product Development Strategy; Product Introduction; Quality Control; Product Recalls; Game Theory; Market Timing; Innovation Strategy; Product Launch; Product Development

March 2009 (Revised June 2010)
Case

TOTO: The Bottom Line

TOTO, the leading manufacturer of toilets in Japan, is struggling to penetrate the U.S. market with its premier bidet-toilets, which are present in 63% of homes in Japan. The case examines the behavioral, cultural, and institutional barriers that TOTO faces in gaining... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Disruptive Innovation; Product Positioning; Market Entry and Exit; Organizational Culture; Consumer Products Industry; Japan; United States

January 2004 (Revised January 2005)
Case

Delta Air Lines (A): The Low-Cost Carrier Threat

By: Jan W. Rivkin and Laurent Therivel

The top management of Delta Air Lines must decide how to respond to the threat posed by low-cost carriers such as Southwest and JetBlue. Among the options considered is the launch of a low-cost subsidiary by Delta itself. Prior efforts to launch a low-cost subsidiary,... View Details

Keywords: Corporate Strategy; Competitive Strategy; Cost; Decision Choices and Conditions; Service Delivery; Service Operations; Air Transportation Industry

May 2010
Case

Flare Fragrances Company, Inc: Analyzing Growth Opportunities

By: John A. Quelch and Lisa D. Donovan

Flare Fragrances, a manufacturer of perfumes for women, faces a growth challenge in a difficult economic environment. CEO Joely Patterson outlines two growth opportunities for her marketing staff to evaluate. One involves launching a new scent -- and possibly... View Details

Keywords: Quantitative Analysis; Market Segmentation; Product Introduction; New Product Marketing; Product Lines; Product Positioning; Distribution; Product Launch; Segmentation; Growth and Development Strategy; Consumer Products Industry

September 1985
Case

General Foods Corp.: The Product Management System

By: John A. Quelch

May 1997
Teaching Note

Managing Product Development: Matching Technology with Context, Instructor's Note

By: Marco Iansiti

This overview to Managing Product Development (MPD) both previews course material, cases, exercises, and lectures--and provides its conceptual and academic underpinnings. Additionally, this note links these materials to the activities students will be undertaking in... View Details

Keywords: Curriculum and Courses; Product Development; Knowledge Management; Performance; Projects; Management Practices and Processes; Opportunities; Strategy; Management Analysis, Tools, and Techniques

December 13, 2017
Article

What It Takes to Become a Great Product Manager

By: Julia Austin

As an aspiring product manager (PM), there are three primary considerations when evaluating the role: Core Competencies, Emotional Intelligence (EQ), and Company Fit. The best PMs have mastered the core competencies, have a high EQ, and work for the right company for... View Details

Keywords: Management; Product Development; Personal Development and Career