Perceived Similarity - Publications - Faculty & Research

16 Feb 2010
Research & Ideas

The Outside-In Approach to Customer Service

combined with a creative leap within their and their partners' potential to tackle customers' perceived needs. And in some instances, firms may be ahead of those needs and driving them. As I delved deeper into companies seeking to become... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products

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Research - Behavioral Finance & Financial Stability

by foreign banks than do borrowers from developed markets, followed by a fast credit contraction of a similar magnitude upon reversal of the cycle. See Falk’s other research here and Victoria’s other research here . More Info Weak Credit... View Details

17 Apr 2022
Book

How to Avoid the 'Ethical Slide' That Leads Companies Astray

members and employees. Respect our suppliers. And the company promotes managers in-house to maintain a consistent ethical culture. The Hershey chocolate company’s code is similar and includes a question that corporate employees should ask... View Details

Keywords: by Lane Lambert

12 Dec 2005
Research & Ideas

Using the Law to Strategic Advantage

such as increasing student loans, to not only comply but also gain profitable business in the process. Michael Porter and others have described a similar process occurring with respect to environmental compliance. By practicing strategic... View Details

Keywords: by Sean Silverthorne; Legal Services

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Online Leadership Principles Course | HBS Online

perceived by others. Emotional intelligence is a central theme of the Leadership Principles course, and successfully completing the prework will greatly enhance your knowledge of both the course materials and your personal leadership.... View Details

20 Nov 2019
Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

of tests to make its own estimations. The computer had no way of parsing the language in the jokes, nor did it follow a model indicating what features made a joke funny. Instead, it relied on “collaborative filtering” algorithms to learn which sample jokes were... View Details

Keywords: by Dina Gerdeman

02 Dec 2002
Research & Ideas

The Secret of How Microsoft Stays on Top

Furthermore, we found that the resulting products were rated as equal to or higher in quality than competitive offerings. These results often surprise people, given the perceived wisdom that incumbents have difficulty responding to major... View Details

Keywords: by Sean Silverthorne

07 May 2020
Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

The COVID-19 pandemic has profoundly influenced the lives of most people on the planet. It has changed daily activities; something as simple as a walk in the park is perceived very differently now. The same is true for businesses. Many... View Details

Keywords: by Hong Luo and Alberto Galasso

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Negotiation Course Online | HBS Online

a raise to buying a car. I am paying more attention to how my clients perceive the value of my services. I find myself rephrasing their statements to confirm their true needs. Peggy Dau Founder & Managing Partner at MAD Perspectives LLC... View Details

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4.2 Student/Faculty Ventures - MBA

student venture at some point in the future. Part 2: Student Involvement in Faculty Ventures The same principles and concerns that apply to student ventures also apply to faculty ventures, and are governed by a similar policy: Student... View Details

05 Jun 2019
Blog Post

Exploring the Beauty Industry through an Independent Project

brands that were disrupting the current landscape and had noticed a similar shift away from major beauty brands. The data showed that established beauty brands face loss of credibility, requiring them to think about partnerships with... View Details

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Celebrating Socioeconomic Diversity and Inclusion at HBS (Part 1) - MBA

fashion to save money, I would often help out. At HBS, I have had the privilege to explore, reflect, and find my calling. I realize that I love food and restaurants! What started as a necessity in fact sowed seeds in me. What may be View Details

02 Mar 2016
News

David Moss is Rewriting History

between the board’s conservative Republicans, who perceived a liberal bias in the curriculum, and its more moderate Republicans and Democrats. For three days, the board held contentious open meetings, arguing issues centuries old—Were the... View Details

Keywords: April White

27 Oct 2020
Research & Ideas

Can Being the ‘Token’ Give Women and Minorities a Competitive Edge?

of similar backgrounds. Perhaps they were also responding to perceived “implicit quotas,” an organization’s informal goal to promote people from certain groups. However, neither of those reasons proved as... View Details

Keywords: by Danielle Kost

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Frequently Asked Questions | HBS Online

it as necessary, but you’ll need to complete modules within a pre-set timeframe as there are critical elements that require the cohort to progress at a similar rate. Some courses feature required weekly deadlines while others feature... View Details

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5 Worries I Had about Applying to HBS - MBA

number of anxieties about applying to HBS, and at times I considered not applying at all. I’m so happy I worked through those concerns and applied. The Harvard MBA is an amazing experience. If you’re considering getting an MBA and worried about View Details

11 May 2009
Research & Ideas

The IT Leader’s Hero Quest

best face forward. Barton's CEO is particularly tough. How common is it for a CIO to be caught in the middle, and have you any general guidelines for navigating similar circumstances? A: We think this situation facing Jim Barton... View Details

Keywords: by Martha Lagace

16 Jul 2013
First Look

First Look: July 16

in similar straits. When they do, many feel torn. Should they be directive, taking charge and commanding action? Or should they be empowering, enabling innovation and experimentation? As the successful example of André Sougarret, the... View Details

Keywords: Anna Secino

02 Apr 2007
Lessons from the Classroom

Making the Move to General Manager

entry strategy for China. So we each have something different, but we know each other well from having lived and worked together in the program. After getting advice from the people in your living group, the next step is to match people with View Details