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(65)
- News (9)
- Research (47)
- Multimedia (1)
- Faculty Publications (18)
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- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
customers routinely selected cards that although profitable for the bank could be a poor fit for customers’ needs—leading to low satisfaction scores, cancellations, and occasionally, financial distress. To that end, the company’s... View Details
Keywords: Dina Gerdeman
- 05 Feb 2013
- First Look
First Look: Feb. 5
needed to identify the sometimes small number of patients who could benefit from expensive targeted drugs. This case focuses on the array of possibilities and the ambiguity surrounding these regulatory and reimbursement issues. Purchase... View Details
Keywords: Sean Silverthorne
- 03 Mar 2009
- First Look
First Look: March 3, 2009
Business School Case 209-052 CityCenter is a $9 billion project for MGM MIRAGE. The project's star architects have a major disagreement about a critical design issue. Bill Smith, head of the MGM MIRAGE Design Group, must resolve this issue to the View Details
Keywords: Martha Lagace
- Web
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crucial to the success of any relationship. Building trust into the structure and daily operations of a business translates into increased revenue and profit, productive growth, the satisfaction of stakeholders and shareholders, industry... View Details