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- Faculty Publications (14)
Show Results For
- All HBS Web (318)
- Faculty Publications (14)
- 15 Sep 2014
- News
The Apple Watch: The next big thing or living on borrowed time?
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
(the quintessential two-sided platform) must serve both men and women. Q: Please give some examples of these markets. A: Examples are pervasive in today's economy and range from dating clubs (men and women), financial exchanges, real... View Details
- 25 May 2010
- First Look
First Look: May 25
(revised) Authors:Itai Ashlagi, Benjamin G. Edelman, and Hoan Lee Abstract We model competing auctions for online advertising, with attention to the participation costs that limit advertisers' interest in using small ad platforms. When... View Details
Keywords: Martha Lagace
- May 2021 (Revised February 2024)
- Teaching Note
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
- 05 Apr 2011
- First Look
First Look: April 5
those that return instantaneous results—even when those results are identical. In five experiments that simulate service experiences in the domains of online travel and online dating, we demonstrate the... View Details
Keywords: Sean Silverthorne
- May–June 2021
- Article
Why Start-ups Fail
If you’re launching a business, the odds are against you: Two-thirds of start-ups never show a positive return. Unnerved by that statistic, a professor of entrepreneurship at Harvard Business School set out to discover why. Based on interviews and surveys with hundreds... View Details
Eisenmann, Thomas R. "Why Start-ups Fail." Harvard Business Review 99, no. 3 (May–June 2021): 76–85.
- 16 Jul 2007
- Research & Ideas
Understanding the ‘Want’ vs. ’Should’ Decision
analyzed a year of individual-level data from a North American online grocer to determine how the delay between when a person's order was completed and when it was delivered affected the content of the order. In general, as the delay... View Details
- 03 Mar 2022
- HBS Seminar
Daniela Saban, Stanford
- 22 Oct 2014
- HBS Seminar
Koleman Strumpf, University of Kansas School of Business
- 10 Mar 2009
- First Look
First Look: March 10, 2009
Working Papers An Investigation of Earnings Management through Marketing Actions (revised) Authors: Craig J. Chapman and Thomas J. Steenburgh Abstract Prior research hypothesizes managers use "real actions," including the reduction of discretionary... View Details
Keywords: Martha Lagace
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
Times were hard for Webvan this year. Like other online grocers and delivery services that hit the screen in 2001—among them, Homegrocer, Kozmo, and Streamline—Webvan finally called it quits in July after two years in business. Webvan may... View Details
- Web
Application Process - MBA
recommendations submitted online by the application deadlines. It is the applicant's responsibility to ensure that all recommendations are submitted online by the deadline date... View Details
- 06 Apr 2007
- What Do You Think?
Will Market Forces Stop Global Warming?
all is beside the point. The same was true on a much smaller and less lethal scale with Y2K. But unlike Y2K, there is no date certain by which we will know whether we have won or whether we were even fighting the right battle. There is... View Details
- 16 Oct 2013
- Op-Ed
Response to Readers: Combating Climate Change with Nuclear Power and Fracking
coal. I fear traditional coal burning's CO2 emissions. Regrettably, I have not seen to date a scalable technology for making coal a zero-carbon alternative because the associated costs lead to energy costs that history says will be... View Details
- 23 Feb 2021
- Research & Ideas
COVID-19 Shines New Light on Working Conditions in Supply Chains
interesting to see what they come up with. Kost: Are companies actively evaluating the working conditions of their suppliers? Toffel: In some industries, it has become really quite common. In the US, it dates back to scandals, really. So,... View Details
- Blog
Exceptional Learning—Wherever You Are
engineers, producers, and directors, control the camera shots and keep each class session running smoothly. The origins of the Live Online Classroom date back to 2014, when HBS teamed with a local... View Details
- Program
Advanced Management Program
six weeks on campus and one virtual module. During the virtual module, participants should set aside 10-12 hours per week to complete self-paced work and eight hours for live online sessions, which include faculty-led sessions, discussion... View Details
- Program
Program for Leadership Development
HBS Live Online Classroom. Just as HBS pioneered the case study method, we also built the first live online classroom in 2014 and have been refining and optimizing our virtual program experience ever since.... View Details
- Program
Competing in the Age of AI—Virtual
industry or business model, you cannot afford to ignore this exciting, highly disruptive trend. In this live online program, you will delve into new AI-based business models and operational approaches while exploring the possibilities of... View Details
- 16 Mar 2009
- Working Paper Summaries