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Show Results For
-
All HBS Web
(2,983)
- People (5)
- News (740)
- Research (1,398)
- Events (8)
- Multimedia (7)
- Faculty Publications (603)
- 07 Dec 2016
- Blog Post
Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference
On Sunday November 6, over 350 people flocked to the Harvard Business School campus to attend the Marketing Innovation Conference. This year’s theme, “Marketing Reimagined”, drew a wide range of attendees from top View Details
Keywords:
Entertainment / Media / Sports
- Web
1.20 Joint Degree Programs - MBA
Elective Curriculum (EC) Year. For information on each program’s requirements, see below: MBA/MPP (Master of Public Policy) Program with Harvard Kennedy School Find EC course credit information . Refer to...
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- September 1998 (Revised April 2002)
- Case
ECM Group: Improving Global Marketing Productivity
Associated Foods is considering a proposed program barter deal submitted by media consultancy ECM, along with other proposals to improve marketing expenditure productivity. This case allows calculation of the quantitative as well as the qualitative issues.
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Arnold, David J. "ECM Group: Improving Global Marketing Productivity." Harvard Business School Case 599-055, September 1998. (Revised April 2002.)
- 10 Dec 2013
- Working Paper Summaries
Information and Incentives in Online Affiliate Marketing
- Web
Program Policies - HBS Online
Have questions about our policies on learning requirements, accommodations, changing your program status (selecting a later course, withdrawals, refunds, deferrals), exceptions standards, or discounts? Start here! Learning Requirements...
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Interview with IAE Business School on Emerging Markets
Krishna Palepu attended the annual meeting of the Board and Academic Advisory Board of the IAE Business School in Buenos Aires, Argentina, where he spoke on emerging markets and the speed with which they are growing. Professor Palepu refers to Latin America as part of...
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- October 1992 (Revised October 1993)
- Case
MCI Communications Corporation: National Accounts Program (Condensed)
Concerns the early stages of a major-account program at MCI, a telecommunications firm seeking to penetrate the corporate-account market. Among the issues are: 1) coordination of field sales efforts with national account selling efforts; 2) sales strategy for major...
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Keywords:
Accounting;
Decision Choices and Conditions;
Training;
Compensation and Benefits;
Management Practices and Processes;
Marketing Strategy;
Groups and Teams;
Sales
Cespedes, Frank V. "MCI Communications Corporation: National Accounts Program (Condensed)." Harvard Business School Case 593-044, October 1992. (Revised October 1993.)
- Web
The Experience - Predoctoral Fellows Program
events and seminars designed to provide them with opportunities to build community, while developing new skills and preparing for the doctoral application process. Programming includes trainings focused on skill building, research talks...
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- 01 Jun 2007
- News
New Program for Science-Based Businesses
HBS has launched a new Executive Education program designed to help leaders of science-based businesses meet the many distinctive challenges found in their industry. Leading Science-Based Enterprises, to be held on campus June 26–29, will...
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- Program
Strategic Marketing for Driving Growth
prepare to succeed in today's rapidly evolving marketplace, and learn how to lead growth initiatives through innovative marketing approaches and cutting edge go-to-market practices. Whether you are a View Details
- 01 Dec 2004
- News
Clubs Offer Popular Management Programs
Charlotte, North Carolina, where Socarras is vice president for sales and marketing at Afton Village, a mixed-use real estate development company. “It was a pretty intense course, a lot of work, but I invested in something I really...
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- 07 Jan 2002
- Research & Ideas
How Marketing Can Reduce Worldwide Poverty
On the face of it, social marketing is a cinch. Here's one scenario. You as a marketer want people who are living in poverty to take better care of their health. So, given your profession, what do you do?...
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by Martha Lagace
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
Questions To Be Answered: What's the strategy for managing consumer reviews on my site? Do people watch online video ads?. How can I get more out of my customer loyalty campaign? Are online coupon programs like Groupon effective? What's...
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- August 2007 (Revised September 2008)
- Case
Marketing the "$100 Laptop" (A)
By: John A. Quelch and Carin-Isabel Knoop
In 2002, Professor Nicholas Negroponte, a successful venture capitalist, author, and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT) Media Lab, announced his intention to build a PC so cheap as to make it possible to provide...
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Keywords:
Venture Capital;
Internet and the Web;
Information Technology;
Product Development;
Technological Innovation;
Nonprofit Organizations;
Marketing Strategy;
Information Infrastructure;
Developing Countries and Economies;
Manufacturing Industry;
Information Technology Industry;
Computer Industry;
Cambridge
Quelch, John A., and Carin-Isabel Knoop. Marketing the "$100 Laptop" (A). Harvard Business School Case 508-024, August 2007. (Revised September 2008.)
- October 2009 (Revised July 2013)
- Case
Gilead Sciences, Inc.: Access Program
By: V. Kasturi Rangan and Katharine Lee
Gilead Sciences, the U.S. leader in HIV/AIDS medicines, with global sales of $5.4 billion in 2009, had undertaken several innovative actions to make its anti-viral products available to over 100 low- and middle-income countries. Having reached nearly 680,000 patients...
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Keywords:
Health Care and Treatment;
Emerging Markets;
Product;
Sales;
Competitive Strategy;
Biotechnology Industry;
Pharmaceutical Industry
Rangan, V. Kasturi, and Katharine Lee. "Gilead Sciences, Inc.: Access Program." Harvard Business School Case 510-029, October 2009. (Revised July 2013.)
- 25 Jan 2017
- News
2017’s Best Frequent Flyer Program
- March 2006
- Module Note
Exchange Rates and Global Markets
By: Mihir A. Desai and Kathleen Luchs
Describes the first module of the International Finance course at Harvard Business School. This introductory module focuses on the concepts and skills that students need throughout a course on international finance: a familiarity with exchange rates and associated...
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Keywords:
Asset Pricing;
Currency Exchange Rate;
Globalized Markets and Industries;
International Finance;
Teaching;
Innovation and Invention;
Education Industry
Desai, Mihir A., and Kathleen Luchs. "Exchange Rates and Global Markets." Harvard Business School Module Note 206-122, March 2006.
- 2017
- Book
Global Marketing Management: A Casebook
By: John A. Quelch
During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often... View Details
Quelch, John A. Global Marketing Management: A Casebook. 6th ed. Redding, CA: BVT Publishing, 2017.
- December 1999
- Case
Lees Supermarkets: Customer Loyalty Programs
By: David E. Bell, Rajiv Lal and Ann Leamon
Bell, David E., Rajiv Lal, and Ann Leamon. "Lees Supermarkets: Customer Loyalty Programs." Harvard Business School Case 500-038, December 1999.