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Show Results For
- All HBS Web
(196)
- People (3)
- News (44)
- Research (89)
- Multimedia (2)
- Faculty Publications (52)
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- 27 Nov 2019
- Sharpening Your Skills
Secrets for Creating a Long-Lasting Brand
of Social Media MarketingA decade-and-a-half after the dawn of social media marketing, brands are still learning what works and what doesn't with consumers. How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury BrandHelena... View Details
- 19 Jan 2023
- Research & Ideas
What Makes Employees Trust (vs. Second-Guess) AI?
react to AI systems, the researchers worked last year with the luxury fashion retailer Tapestry Inc., whose accessory and lifestyle brands include Coach, Kate Spade, and Stuart Weitzman. The firm employs... View Details
Keywords: by Rachel Layne
- 03 Mar 2015
- First Look
First Look: March 3
on a sustained and balanced growth trajectory? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715008-PDF-ENG Harvard Business School Case 514-078 Ghurka Ghurka was a 38-year-old luxury leather goods brand that specialized in... View Details
Keywords: Sean Silverthorne
- 28 Jan 2020
- Book
Advanced Leadership Requires More Than Outside-The-Box Thinking
uses examples and stories from dozens of high-performing managers and entrepreneurs. Is there one person, one quote, that you think most brilliantly captures the spirit of Think Outside the Building? Kanter: Doug Rauch, former president of Trader Joe’s, who founded... View Details
Keywords: by Sean Silverthorne
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
returns on investment than those pursuing the first two strategies. The woes of once great retailers like Sears Roebuck are cited as evidence. But midfield is critical. It represents the middle of the market, to which one end of the... View Details
- 09 Jul 2008
- Research & Ideas
Starbucks’ Lessons for Premium Brands
morale. None of this need have happened if Starbucks had stayed private and grown at a more controlled pace. To continue to be a premium-priced brand while trading as a public company is very challenging. Tiffany faces a similar problem. That's why many View Details
- 17 Mar 2015
- Research & Ideas
Where Did My Shopping Mall Go?
The new book Retail Revolution: Will Your Brick-and-Mortar Store Survive? argues that traditional store-front retailing is at an inflection point, under tremendous pressure from ecommerce and the changing... View Details
- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
by too much stuff acquired. She is increasingly skeptical in the face of a financial meltdown that it was all worth the effort. Out will go luxury purchases, conspicuous consumption, and a trophy culture. Tomorrow's consumer will buy more... View Details
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
advantage. Most of these retailers allowed consumers to buy on credit. Many, such as Marshall Field's, issued a store charge card to good customers. Charge cards and other possibilities for buying cosmetics on credit were particularly... View Details
- 16 Sep 2014
- Research & Ideas
Has Apple Reinvented the Watch?
nature of the wearables market. Q: Any closing thoughts? A: If you think about the traditional watch industry, Apple's competition is not the Swiss. Since the 1990s, Swiss watch manufacturers have repositioned mechanical watches as status and View Details
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=54794 Harvard Business School Case 518-047 Armarium: Luxury Fashion Brands for Rent Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted,... View Details
Keywords: by Sean Silverthorne
- 10 Mar 2015
- First Look
First Look: March 10
introduces methods for increasing the efficiency of retail store liquidation, which we define as the time-constrained divestment of retail outlets through an in-store sale of inventory. The View Details
Keywords: Carmen Nobel
- 24 Jul 2007
- First Look
First Look: July 24, 2007
The Mitchell Family and Mitchells/Richards Harvard Business School Case 605-047 Describes a small, luxury retail chain's operational sophistication achieved through the use of technology and... View Details
Keywords: Martha Lagace
- 19 Jan 2011
- First Look
First Look: Jan. 18
otherwise fail emissions tests. We find that for a significant number of inspectors, leniency is much higher for those customers with standard vehicles than for those with luxury cars, although a smaller group appears to favor wealthy... View Details
Keywords: Sean Silverthorne
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
a new luxury brand specializing in cashmere garments. It describes how this venture emerged organically out of a combination of manufacturing and retail expertise with the ambition of creating the first pure... View Details
Keywords: Carmen Nobel
- 21 Apr 2015
- First Look
First Look: April 21
growth was one of the biggest stories in e-commerce, especially when the retailer attracted $50 million in investment from Index Ventures, a top VC firm that funded other successful retailers such as... View Details
Keywords: Carmen Nobel & Sean Silverthorne
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
middle-class Indians could already afford to buy. The opulence also justified the high prices and created a natural market because these were luxurious garments that could be worn at festive occasions such as weddings, when people spent... View Details
- 22 Jul 2008
- First Look
First Look: July 22, 2008
department stores and a new hypermarket—Nagesh was proud of the way the company had taken retail from its roots in simple transactions to a complete "experience" defined by the luxurious ambiance,... View Details
Keywords: Martha Lagace
- 27 Oct 2014
- Research & Ideas
The Coffee Economy That Bloomed Out of Nowhere
ideas, and one of these ideas was figuring out how [the Soconusco] could leverage Mexico's competitive advantage in export agriculture. So why not try coffee? Coffee for the masses had been a thing for a couple of decades at that point, but there was a new and growing... View Details
- 20 Mar 2012
- First Look
First Look: March 20
Perdigao and Sadia, the two massive food producers that had combined to form Brasil Foods in 2009. Now, the team is free to focus on their ambitious plan to double revenues by 2015. Domestically, the plan calls for Brasil Foods to maintain its allowed View Details
Keywords: Sean Silverthorne