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Show Results For
- All HBS Web
(12,074)
- People (60)
- News (2,708)
- Research (6,067)
- Events (62)
- Multimedia (99)
- Faculty Publications (4,038)
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- 2015
- Chapter
Consumer Neuroscience: Revealing Meaningful Relationships Between Brain and Consumer Behavior
By: Hilke Plassmann and Uma R. Karmarkar
The goal of this chapter is to give an overview of the nascent field of consumer neuroscience and discuss when and how it is useful to integrate the "black box" of the consumer's brain into consumer psychology. To reach this goal, we first briefly outline several... View Details
Plassmann, Hilke, and Uma R. Karmarkar. "Consumer Neuroscience: Revealing Meaningful Relationships Between Brain and Consumer Behavior." Chap. 6 in The Cambridge Handbook of Consumer Psychology, edited by Michael I. Norton, Derek D. Rucker, and Cait Lamberton, 152–179. New York: Cambridge University Press, 2015.
- February 2010
- Article
Conflict of Interest and the Intrusion of Bias
By: Don A. Moore, Lloyd Tanlu and Max Bazerman
This paper presents evidence of performance persistence in entrepreneurship. We show that entrepreneurs with a track record of success are much more likely to succeed than first-time entrepreneurs and those who have previously failed. In particular, they exhibit... View Details
Keywords: Conflict of Interests; Prejudice and Bias; Performance; Entrepreneurship; Market Timing; Competency and Skills; Perception; Business Startups; Resource Allocation
Moore, Don A., Lloyd Tanlu, and Max Bazerman. "Conflict of Interest and the Intrusion of Bias." Judgment and Decision Making 5, no. 1 (February 2010): 37–53.
- March 1992 (Revised October 1994)
- Case
AT&T Consumer Products
Describes the factors AT&T Consumer Products managers considered in deciding whether to locate a new plant for telephone answering machines in the United States, Asia, or Mexico. Describes in depth the restructuring of AT&T during the 1980s, the competition facing its... View Details
Keywords: Restructuring; Competitive Strategy; Trade; Management; Operations; Crime and Corruption; Executive Compensation; Selection and Staffing; Demand and Consumers; Asia; Mexico
Badaracco, Joseph L., Jr. "AT&T Consumer Products." Harvard Business School Case 392-108, March 1992. (Revised October 1994.)
- January 2008 (Revised May 2013)
- Background Note
Accounting for Interest Rate Derivatives
Explains the accounting for interest rate derivatives under Statement of Financial Accounting Standards 133. View Details
Kimbrough, Michael D., and Nicole Thorne Jenkins. "Accounting for Interest Rate Derivatives." Harvard Business School Background Note 108-061, January 2008. (Revised May 2013.)
- Research Summary
Teaching and Research Interests
Professor Morris is highly regarded for his research on social judgment, the study of how people make sense of events observed in their environment (both internal and external to their work settings). One of his main emphases is on the effects of cross-cultural... View Details
- January 1999
- Background Note
The Professional Pledge and Conflict of Interest
By: Ashish Nanda
It is argued that professionals pledge fiduciary responsibility towards their clients to minimize the occurrence of conflicts of interest, which are socially inefficient. Professional associations are formed to ensure that in their practices, professionals live by... View Details
Nanda, Ashish. "The Professional Pledge and Conflict of Interest." Harvard Business School Background Note 899-177, January 1999.
- November 2003 (Revised April 2004)
- Background Note
Why Consumers Don't Buy: The Psychology of New Product Adoption
Looks at the consumer psychology of new product adoption. Identifies a key reason why consumers do not adopt innovations as quickly as developers think they should--an irrational resistance to behavioral change. Identifies strategies for firms to manage and overcome... View Details
Gourville, John T. "Why Consumers Don't Buy: The Psychology of New Product Adoption." Harvard Business School Background Note 504-056, November 2003. (Revised April 2004.)
- 2008
- Working Paper
Media versus Special Interests
By: Alexander Dyck, David A. Moss and Luigi Zingales
We argue that profit-maximizing media helps overcome the problem of "rational ignorance" highlighted by Downs (1957) and in so doing makes elected representatives more sensitive to the interests of general voters. By collecting news and combining it with entertainment,... View Details
Dyck, Alexander, David A. Moss, and Luigi Zingales. "Media versus Special Interests." NBER Working Paper Series, No. 14360, September 2008.
- September 1992 (Revised August 2010)
- Case
The Carried Interest
By: Henry B. Reiling
Makes the point that general partners and others frequently contract to receive a share of any profits that the venture they manage generates. This practice raises the question of whether the value of this contract right should be taxed when it is received or only when... View Details
Keywords: Venture Capital; Cash Flow; Profit Sharing; Taxation; Contracts; Business or Company Management; Partners and Partnerships
Reiling, Henry B. "The Carried Interest." Harvard Business School Case 293-043, September 1992. (Revised August 2010.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (C)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (C)." Harvard Business School Exercise 596-041, August 1995. (Revised January 1997.)
- 21 Oct 2011
- Working Paper Summaries
Market Interest in Nonfinancial Information
- Article
Market Interest in Nonfinancial Information
By: R. G. Eccles, Michael P. Krzus and George Serafeim
Market interest in nonfinancial (e.g., Environmental, Social, and Governance [ESG]) information, including data produced by the Carbon Disclosure Project (CDP), is growing. Using data from Bloomberg we analyze this interest from a variety of different perspectives, and... View Details
Keywords: Markets; Analytics and Data Science; Perspective; Environmental Sustainability; Social Issues; Corporate Disclosure; Projects; Interests
Eccles, R. G., Michael P. Krzus, and George Serafeim. "Market Interest in Nonfinancial Information." Journal of Applied Corporate Finance 23, no. 4 (Fall 2011): 113–127.
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
point and slowly build up interest in its brand. China is Philips' biggest Asian market, and it has the advantage of good relationships with high-ranking government officials thanks in part to a history with... View Details
Keywords: by Julie Jette
- 2024
- Working Paper
LASH Risk and Interest Rates
By: Laura Alfaro, Saleem Bahaj, Robert Czech, Jonathan Hazell and Ioana Neamtu
We introduce a framework to understand and quantify a form of liquidity risk that we dub Liquidity After Solvency Hedging or “LASH” risk. Financial institutions take LASH risk when they hedge against losses, using strategies that lead to liquidity needs when the value... View Details
Keywords: Liquidity; Monetary Policy; Non-bank Intermediaries; Hedging; Risk and Uncertainty; Investment Funds; Financial Condition; Interest Rates
Alfaro, Laura, Saleem Bahaj, Robert Czech, Jonathan Hazell, and Ioana Neamtu. "LASH Risk and Interest Rates." Bank of England Staff Working Papers, No. 1,073, May 2024.
- September 2018
- Article
Aggregation of Consumer Ratings: An Application to Yelp.com
By: Weijia Dai, Ginger Jin, Jungmin Lee and Michael Luca
Because consumer reviews leverage the wisdom of the crowd, the way in which they are aggregated is a central decision faced by platforms. We explore this "rating aggregation problem" and offer a structural approach to solving it, allowing for (1) reviewers to vary in... View Details
Keywords: User Generated Content; Crowdsourcing; Yelp; Social and Collaborative Networks; Information; Internet and the Web; Learning; Mathematical Methods; E-commerce
Dai, Weijia, Ginger Jin, Jungmin Lee, and Michael Luca. "Aggregation of Consumer Ratings: An Application to Yelp.com." Quantitative Marketing and Economics 16, no. 3 (September 2018): 289–339.
- Research Summary
Current Research Interests
- December 10, 2012
- Article
Capping the Deductibility of Corporate Interest Expense
By: Robert C. Pozen and Lucas W. Goodman
Pozen, Robert C., and Lucas W. Goodman. "Capping the Deductibility of Corporate Interest Expense." Tax Notes (December 10, 2012).
- Research Summary
General research interests
- Effects of marketing actions on food choices, energy intake, and obesity.
- Psychophysics of package and portion size perception and preferences.
- Mere-measurement and self-generated validity effects in survey research.
- Attention and choice... View Details
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (A)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (A)." Harvard Business School Exercise 596-039, August 1995. (Revised January 1997.)
- 2019
- Article
Industrie-Holding: Creating a Community of Interest among Swiss 'Multinationals'
By: Sabine Pitteloud
This article focuses on the genesis and evolution of Industrie-Holding, a federation of Swiss multinationals, from 1942 onwards. Thanks to recent donations from the Alusuisse and Hero archives, historians now have access to the minutes of the Industrie-Holding... View Details
Keywords: Business ＆ Government Relations; Multinationals; Lobbying; Business and Government Relations; Multinational Firms and Management; Switzerland
Pitteloud, Sabine. "Industrie-Holding: Creating a Community of Interest among Swiss 'Multinationals'." Schweizerische Zeitschrift für Geschichte = Revue suisse d'histoire 69, no. 3 (2019).