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- Faculty Publications (235)
Show Results For
-
All HBS Web
(631)
- People (1)
- News (85)
- Research (442)
- Events (12)
- Multimedia (1)
- Faculty Publications (235)
- March 2020
- Article
The Role of Numbers in the Customer Journey
By: Shelle Santana, Manoj Thomas and Vicki Morwitz
At each stage in customers’ journeys, they encounter different types of numeric information that they process using different judgment strategies. Relevant numbers might include budgets, price, product attributes, product counts, product ratings, numbers in brand...
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Keywords:
Numbers;
Heuristics;
Numerical Cognition;
Pricing;
Customer Journey;
Information;
Consumer Behavior
Santana, Shelle, Manoj Thomas, and Vicki Morwitz. "The Role of Numbers in the Customer Journey." Journal of Retailing 96, no. 1 (March 2020): 138–154.
- Forthcoming
- Article
Sampling Bias in Entrepreneurial Experiments
By: Ruiqing Cao, Rembrand Koning and Ramana Nanda
Using data from a prominent online platform for launching new digital products, we document that ‘sampling bias’—defined as the difference between a startup’s target customer base and the actual sample on which early ‘beta tests’ are conducted—has a systematic and...
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Cao, Ruiqing, Rembrand Koning, and Ramana Nanda. "Sampling Bias in Entrepreneurial Experiments." Management Science (forthcoming). (Pre-published online December 14, 2023.)
- Research Summary
Consumer Response to Online Ratings and Recommendations
Jolie is currently conducting several laboratory and field experiments to assess the tendency of individuals to employ predictable heuristics in complex information aggregation tasks, thus leading to search and choice behavior that is suboptimal relative to the fully...
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- November 2018
- Case
frog design
By: Srikant M. Datar and Caitlin N. Bowler
The case follows the genesis and development of Palo, a radical urban communications hub designed to replace payphone booths on Manhattan’s city streets, through a joint venture between frog design and a venture-backed firm LQD WiFi. The case explores the complexity of...
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Keywords:
Innovation;
Prototyping;
User Experience Design;
Design Heuristics;
Telecommunications;
Urban Systems;
Communication Technology;
Urban Scope;
Innovation and Invention;
Design;
Product Development
Datar, Srikant M., and Caitlin N. Bowler. "frog design." Harvard Business School Multimedia/Video Case 118-707, November 2018.
- May 2012
- Supplement
Columbia's Final Mission (Abridged) (B)
By: Amy C. Edmondson and Kerry Herman
Keywords:
Cognitive Biases;
Teams;
Organizational Learning;
Ambiguous Threat;
Risk and Uncertainty;
Organizational Change and Adaptation;
Leadership;
Corporate Disclosure;
Groups and Teams;
Decision Making;
Organizational Culture;
Public Administration Industry;
Aerospace Industry
Edmondson, Amy C., and Kerry Herman. "Columbia's Final Mission (Abridged) (B) ." Harvard Business School Supplement 612-096, May 2012.
- June 2022
- Article
The Use and Misuse of Patent Data: Issues for Finance and Beyond
By: Josh Lerner and Amit Seru
Patents and citations are powerful tools for understanding innovation increasingly used in financial economics (and management research more broadly). Biases may result, however, from the interactions between the truncation of patents and citations and the changing...
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Lerner, Josh, and Amit Seru. "The Use and Misuse of Patent Data: Issues for Finance and Beyond." Review of Financial Studies 35, no. 6 (June 2022): 2667–2704.
- 2019
- Working Paper
Relative Performance Transparency: Effects on Sustainable Choices
By: Ryan W. Buell, Shwetha Mariadassou and Yanchong Zheng
We study how transparency into the levels and changes of relative sustainability performance affects consumer choices. Our work considers two forms of transparency: process transparency, in which customers receive information about the company's sustainability...
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Keywords:
Relative Performance Tranparency;
Process Transparency;
Customer Transparency;
Levels;
Changes;
Reflectiveness;
Self-serving Attribution Biases;
Sustainability;
Consumer Choice
Buell, Ryan W., Shwetha Mariadassou, and Yanchong Zheng. "Relative Performance Transparency: Effects on Sustainable Choices." Harvard Business School Working Paper, No. 19-079, January 2019.
Price Anchors and Mergers and Acquisitions
Prior stock price peaks of targets affect several aspects of merger and acquisition activity. Offer prices are biased toward recent peak prices although they are economically unremarkable. An offer's probability of acceptance jumps discontinuously when it exceeds a... View Details
- 2019
- Chapter
Behavioral Economics and Health-Care Markets
By: Amitabh Chandra, Benjamin Handel and Joshua Schwartzstein
This chapter summarizes research in behavioral health economics, focusing on insurance markets and product markets in health care. We argue that the prevalence of choice difficulties and biases leading to mistakes in these markets establish a special place for them in...
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Keywords:
Behavioral Economics;
Consumer Behavior;
Economics;
Health Care and Treatment;
Insurance;
Markets
Chandra, Amitabh, Benjamin Handel, and Joshua Schwartzstein. "Behavioral Economics and Health-Care Markets." Chap. 6 in Handbook of Behavioral Economics: Foundations and Applications 2, edited by B. Douglas Bernheim, Stefano DellaVigna, and David Laibson, 459–502. Amsterdam: Elsevier/North-Holland, 2019.
- 2017
- Working Paper
The Use and Misuse of Patent Data: Issues for Corporate Finance and Beyond
By: Josh Lerner
Patents and citations are powerful tools for understanding innovative activity inside the firm and are increasingly used in corporate finance research. But due to the complexities of patent data collection and the changing spatial and industry composition of innovative...
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Lerner, Josh, and Amit Seru. "The Use and Misuse of Patent Data: Issues for Corporate Finance and Beyond." Harvard Business School Working Paper, No. 18-042, November 2017.
- TeachingInterests
Behavioral Economics and Applications in Markets (Econ 970, Spring 2013 and 2014)
Second-year undergraduate course introducing students to academic research in the field of behavioral economics. The course covers key models of time-inconsistent preferences, overconfidence, social preferences, and projection bias. The students are introduced to...
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- 2022
- Working Paper
Confidence, Self-Selection and Bias in the Aggregate
By: Benjamin Enke, Thomas Graeber and Ryan Oprea
The influence of behavioral biases on aggregate outcomes like prices and allocations depends in part on self-selection: whether rational people opt more strongly into aggregate interactions than biased individuals. We conduct a series of betting market, auction and...
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Enke, Benjamin, Thomas Graeber, and Ryan Oprea. "Confidence, Self-Selection and Bias in the Aggregate." NBER Working Paper Series, No. 30262, July 2022.
- 2016
- Chapter
User-Generated Content and Social Media
By: Michael Luca
This paper documents what economists have learned about user-generated content (UGC) and social media. A growing body of evidence suggests that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from...
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Keywords:
User-generated Content;
Crowdsourcing;
Design Economics;
Internet and the Web;
Marketing;
Economics;
Media;
Social Media
Luca, Michael. "User-Generated Content and Social Media." Chap. 12 in Handbook of Media Economics. Vol. 1B, edited by Simon Anderson, Joel Waldfogel, and David Strömberg. North-Holland Publishing Company, 2016.
- Article
Price and Quality Decisions by Self-Serving Managers
By: Marco Bertini, Daniel Halbheer and Oded Koenigsberg
We present a theory of price and quality decisions by managers who are self-serving. In the theory, firms stress the price or quality of their products, but not both. Accounting for this, managers exploit any uncertainty about the cause of market outcomes to credit...
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Keywords:
Causal Reasoning;
Self-serving Bias;
Strategic Orientation;
Managerial Decision-making;
Price;
Quality;
Decision Making;
Theory
Bertini, Marco, Daniel Halbheer, and Oded Koenigsberg. "Price and Quality Decisions by Self-Serving Managers." International Journal of Research in Marketing 37, no. 2 (June 2020): 236–257.
- Article
A Fair Game? Racial Bias and Repeated Interaction between NBA Coaches and Players
By: Letian Zhang
There is strong evidence of racial bias in organizations but little understanding of how it changes with repeated interaction. This study proposes that repeated interaction has the potential to reduce racial bias, but its moderating effects are limited to the treatment...
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Keywords:
Discrimination;
Bias;
Interaction;
NBA;
Prejudice and Bias;
Race;
Equality and Inequality;
Interpersonal Communication;
Sports
Zhang, Letian. "A Fair Game? Racial Bias and Repeated Interaction between NBA Coaches and Players." Administrative Science Quarterly 62, no. 4 (December 2017): 603–625.
- 2011
- Article
Strike Three: Discrimination, Incentives, and Evaluation
By: Christopher Parsons, J. Sulaeman, M. Yates and D. Hamermesh
Major League Baseball umpires express their racial/ethnic preferences when they evaluate pitchers. Strikes are called less often if the umpire and pitcher do not match race/ethnicity, but mainly where there is little scrutiny of umpires. Pitchers understand the...
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Keywords:
Wages;
Motivation and Incentives;
Prejudice and Bias;
Ethnicity;
Race;
Performance Productivity;
Sports;
Sports Industry
Parsons, Christopher, J. Sulaeman, M. Yates, and D. Hamermesh. "Strike Three: Discrimination, Incentives, and Evaluation." American Economic Review 101, no. 4 (June 2011): 1410–1435.
- July 2017
- Article
The Impact of 'Display-Set' Options on Decision-Making
By: Uma R. Karmarkar
The way a choice set is constructed can have a significant influence on how individuals perceive and evaluate their options and make decisions between them. Here, I examine whether a “display set” of visible but unavailable options can exert these same types of...
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Keywords:
Decision Making Process;
Heuristics;
Similarity;
Categorization;
Marketing Insight;
Marketing;
Choice;
Choice Architecture;
Choice Sets;
Display;
Retail;
Consumer Behavior;
Decision Choices and Conditions;
Decisions;
Decision Making;
Retail Industry;
Consumer Products Industry
Karmarkar, Uma R. "The Impact of 'Display-Set' Options on Decision-Making." Journal of Behavioral Decision Making 30, no. 3 (July 2017): 744–753.
- May 2021
- Article
Ideology and Composition Among an Online Crowd: Evidence From Wikipedians
By: Shane Greenstein, Grace Gu and Feng Zhu
Online communities bring together participants from diverse backgrounds and often face challenges in aggregating their opinions. We infer lessons from the experience of individual contributors to Wikipedia articles about U.S. politics. We identify two factors that...
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Keywords:
User Segregation;
Online Community;
Contested Knowledge;
Collective Intelligence;
Ideology;
Bias;
Wikipedia;
Knowledge Sharing;
Perspective;
Government and Politics
Greenstein, Shane, Grace Gu, and Feng Zhu. "Ideology and Composition Among an Online Crowd: Evidence From Wikipedians." Management Science 67, no. 5 (May 2021): 3067–3086.