Publications

November 1999 (Revised March 2000)
Case

Florida Department of Citrus

By: Ray A. Goldberg, Carin-Isabel Knoop and David Benedict Pearcy

The Florida Department of Citrus (FDOC) is a state agency responsible for the welfare of the Florida citrus industry. This case describes the FDOC's efforts to turn around grapefruit juice consumption. Using a health message, Dan Santangelo, the FDOC's new director,... View Details

Keywords: Marketing Strategy; Organizational Change and Adaptation; Change Management; Management Teams; Product Marketing; Demand and Consumers; Food and Beverage Industry; Florida

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03 Jan 2007
First Look

First Look: January 3, 2007

Working PapersCan Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia Authors:Nava Ashraf, James Berry, and Jesse M. Shapiro Abstract The pricing of health products in the developing world has become a center... View Details

Keywords: Sean Silverthorne

July 2010
Case

Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham

Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details

Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States

Article

Costs Without Value When Treating Pediatric Behavioral Patients in the ED

By: Marcella Jewell, Syed S. Shehab, Robert S. Kaplan, Jack Fanton and Joeli Hettler

Pediatric Emergency Department (ED) visits have greatly increased in recent years. An academic pediatric ED that annually treats about 1,000 behavioral health patients conducted a study to assess the true cost of caring for nonacute behavioral health patients. It... View Details

Keywords: Costs; Value; Healthcare; Health Care and Treatment; Cost Management

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January 2006 (Revised April 2007)
Case

General Electric Healthcare, 2006

By: Tarun Khanna and Elizabeth Raabe

In January 2006, Joe Hogan, head of General Electric (GE) Healthcare Technologies, prepared to step into William Castell's shoes as CEO of GE Healthcare, the world's leading manufacturer of diagnostic imaging equipment. In 2004, former CEO Jeff Immelt acquired Amersham... View Details

Keywords: Corporate Entrepreneurship; Cost vs Benefits; Growth and Development Strategy; Mergers and Acquisitions; Machinery and Machining; Global Range; Multinational Firms and Management; Product Design; Technological Innovation; Expansion; Value Creation; Business Subsidiaries; Health Industry; Health Industry

25 Aug 2010
Working Paper Summaries

Managerial Practices That Promote Voice and Taking Charge among Frontline Workers

Keywords: by Julia Rose Adler-Milstein, Sara J. Singer & Michael W. Toffel; Health

March 2010
Supplement

Whose Money Is It Anyway? (B)

By: V.G. Narayanan, Richard G. Hamermesh and Rachel Gordon

The case describes the various reactions of doctors and administrators to the solutions they developed. View Details

Keywords: Corporate Governance; Organizations; Behavior; Health Industry

20 Nov 2018
First Look

New Research and Ideas, November 20, 2018

Outcome measures top the list, with 60% of respondents saying they are extremely important. This survey suggests that many in health care see value-based reimbursement as a real solution to the nation’s... View Details

Keywords: Dina Gerdeman

December 2020 (Revised February 2021)
Case

Kerry Group: Inspiring Food, Nourishing Life

By: Forest L. Reinhardt, José B. Alvarez, Damien McLoughlin, Tonia Labruyere and Tonia Junker

The Irish company Kerry Group, one of the leading global players in the taste and nutrition industry, wants to ensure its future growth in developing and developed markets. Founded in 1972 as a dairy cooperative, it had grown into a provider of taste and nutrition... View Details

Keywords: Agribusiness; Environmental Sustainability; Food; Nutrition; Growth and Development Strategy; Global Range; Market Entry and Exit; Customer Relationship Management; Agriculture and Agribusiness Industry

June 2003 (Revised November 2003)
Case

Siemens Medical Solutions: Strategic Turnaround

By: D. Quinn Mills and Julian Kurz

Describes how Siemens Medical Solutions (MED) accomplished a remarkable turnaround from a money-losing operation to one of Siemens' most profitable divisions. By late 1996, a challenging market environment in the health care industry as well as inefficiencies in the... View Details

Keywords: Opportunities; Globalized Firms and Management; Health Care and Treatment; Transformation; Problems and Challenges; Medical Devices and Supplies Industry

2016
Teaching Note

Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

By: Rosabeth M. Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone

Teaching Note for Case 314-028. After a successful career as Chairman and CEO of Paris-based luxury food company, Fauchon, Laurent Adamowicz sought to provide a solution to a large scale complex problem. Ultimately, Adamowicz created a mobile application to provide... View Details

Keywords: Nutritional Information; Obesity; Weight Loss; App Development; Business Startups; Nutrition; Health; Information; Mobile and Wireless Technology; Entrepreneurship; Social Enterprise; Health Industry; Health Industry

16 Apr 2018
Research & Ideas

Can Consumers Be Saved From Their Misguided Decisions?

health, career—that an industry is evolving around motivating people to be smarter about their choices. The problem: solutions created by these researchers and other behavioral scientists, such as incentives to remind View Details

Keywords: by Rachel Layne; Consulting; Retail

November 8, 2018
Article

Transitioning Payment Models: Fee-for-Service to Value-Based Care

By: Thomas W. Feeley and Namita Seth Mohta

In a survey of the NEJM Catalyst Insights Council in July 2018, 42% of respondents say they think value-based reimbursement models will be the primary revenue model for U.S. health care. Indeed, this transition is already happening. Respondents report that a quarter of... View Details

Keywords: Payment Methods; Value-based Healthcare Reimbursements; Health Care and Treatment; Value; Transformation

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13 Aug 2020
Research & Ideas

6 Ways to Support COVID-Weary Employees

as their mental well-being—a forthcoming article in American Psychologist examines current organizational psychology research to help business leaders manage COVID-related fallout in the workplace and develop solutions to ease the stress... View Details

Keywords: by Dina Gerdeman

Research Summary

Overview of Research

My research examines approaches to improving the performance of our health care delivery system with a primary focus on health information technology. Reflecting the interdisciplinary nature of my program, my dissertation draws upon theories and insights from... View Details

June 2024
Case

Aidoc: Building a Hospital-Centric AI Platform

By: Ariel D. Stern and Susan Pinckney

In 2023, Israel-based AI health care company Aidoc evaluated its future. The company, founded in 2016, had grown from commercializing a single AI product for radiologists to a software platform that could detect 20 conditions and immediately notify care teams of... View Details