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Show Results For
-
All HBS Web
(12,392)
- People (20)
- News (1,651)
- Research (9,012)
- Events (24)
- Multimedia (42)
- Faculty Publications (7,437)
- July 2004
- Article
Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets
By: Das Narayandas and V. Kasturi Rangan
Narayandas, Das, and V. Kasturi Rangan. "Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets." Journal of Marketing 68, no. 3 (July 2004).
- November 2016
- Case
QuintilesIMS: Biosimilar Marketing in England
By: John A. Quelch and Emily C. Boudreau
QuintilesIMS was a leading healthcare consulting firm best known for its data and information offerings as well as its market research and management consulting services for life science companies. By 2015, the company was expanding beyond the biopharmaceutical...
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Keywords:
Health;
Pharmaceutical Industry;
Biotech;
Marketing;
Health Care and Treatment;
Biotechnology Industry;
England
Quelch, John A., and Emily C. Boudreau. "QuintilesIMS: Biosimilar Marketing in England." Harvard Business School Case 517-054, November 2016.
- June 2016 (Revised March 2017)
- Case
Global Wine War 2015: New World Versus Old
By: Christopher A. Bartlett and Sarah McAra
This case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers in the battle for the Chinese wine market in 2015. China’s wine consumption growth presented a large and fast-growing export target that was extremely...
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Keywords:
Competitive Advantage;
Government Regulation;
Industry Analysis;
International Business;
International Marketing;
Market Entry;
Exports;
Business And Government Relations;
China;
Europe;
France;
Australia;
Trade;
Global Strategy;
Governing Rules, Regulations, and Reforms;
Consumer Behavior;
Market Entry and Exit;
Competition;
Food and Beverage Industry;
France;
Europe;
Australia;
China
Bartlett, Christopher A., and Sarah McAra. "Global Wine War 2015: New World Versus Old." Harvard Business School Case 916-415, June 2016. (Revised March 2017.)
- 06 Apr 2007
- What Do You Think?
Will Market Forces Stop Global Warming?
Summing Up Debate on this month's questions occurred on at least three levels. Is global warming occurring? Do humans (primarily through CO2 emissions) have much to do with it? Should we rely on market forces to provide appropriate responses, or will this require...
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- October 2016
- Supplement
Moshe Kahlon: Telecommunications Reform and Competition in Israel's Cellular Market (B)
By: Joshua Margolis, Amram Migdal and Kerry Herman
The case complements “Moshe Kahlon: Telecommunications Reform and Competition in Israel’s Cellular Market (A),” HBS case number 417-017, which addresses reforms to regulations in Israel’s telecommunications industry initiated and implemented under the leadership of...
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Keywords:
Market Reform;
Political Leadership;
Industry Regulation;
Regulatory Reforms;
Economic Sectors;
Private Sector;
Public Sector;
Values and Beliefs;
Ethics;
Geography;
Geopolitical Units;
Country;
Government and Politics;
Government Administration;
Government Legislation;
Leadership;
Leadership Style;
Leading Change;
Market Design;
Market Participation;
Duopoly and Oligopoly;
Supply and Industry;
Industry Structures;
Telecommunications Industry;
Telecommunications Industry;
Telecommunications Industry;
Israel
Margolis, Joshua, Amram Migdal, and Kerry Herman. "Moshe Kahlon: Telecommunications Reform and Competition in Israel's Cellular Market (B)." Harvard Business School Supplement 417-018, October 2016.
- March 2013
- Teaching Note
Vale: Global Expansion in the Challenging World of Mining (TN) (A) and (B)
By: Tarun Khanna and Aldo Musacchio
- 26 Dec 2018
- News
With Sluggish Economy, Chinese Auto Industry Eyes U.S. Market
- September 1998 (Revised April 2002)
- Case
ECM Group: Improving Global Marketing Productivity
Associated Foods is considering a proposed program barter deal submitted by media consultancy ECM, along with other proposals to improve marketing expenditure productivity. This case allows calculation of the quantitative as well as the qualitative issues.
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Arnold, David J. "ECM Group: Improving Global Marketing Productivity." Harvard Business School Case 599-055, September 1998. (Revised April 2002.)
- 2000
- Chapter
Globalization in the Advanced Ceramics Industry
By: Courtney Purrington and H. Kent Bowen
Keywords:
Globalized Markets and Industries
- March 2002 (Revised September 2005)
- Case
Robert Mondavi and the Wine Industry
Examines the competitive challenges facing Robert Mondavi as the wine industry begins to consolidate globally. Mondavi faces challenges from foreign competitors entering the U.S. market as well as diversified global alcoholic beverage companies entering the wine...
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Keywords:
Plant-Based Agribusiness;
Competitive Strategy;
Globalized Markets and Industries;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
United States
Roberto, Michael. "Robert Mondavi and the Wine Industry." Harvard Business School Case 302-102, March 2002. (Revised September 2005.)
- October 2012
- Article
Target the Right Market
By: Jill Avery and Thomas Steenburgh
SparkPlace is a two-year-old business with a hot new product: software that manages and measures the effectiveness of permission-based marketing campaigns for social media. The company is in the process of deciding on which of two customer segments to focus its...
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Keywords:
Marketing;
Market Segmentation;
Customer Defection;
Customer Lifetime Value;
Customer Relationship Management;
CRM;
Market Segmentation And Target Market Selection;
Marketing Strategy;
Product Marketing;
Customer Focus and Relationships;
Customer Value and Value Chain;
Technology Industry;
United States
Avery, Jill, and Thomas Steenburgh. "Target the Right Market." Harvard Business Review 90, no. 10 (October 2012): 119–123.
- Research Summary
Organizational Change: The Market for Corporate Control and the Third Industrial Revolution
Michael C. Jensen is conducting research on organizational change
and the corporate control market. Specifically, he is investigating the
changing role of the corporation and competing organizational forms,
such as leveraged buyout organizations, that are replacing...
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- September 2004 (Revised April 2005)
- Case
U.S. Market Framework for Gasoline, The: Individual Incentives and Societal Goals in Global Markets
By: Bruce R. Scott and Edward Murphy
Traces the role of gasoline taxes in financing U.S. highways and the use of regulations to increase fuel economy to show how and why the U.S. market framework for gasoline is so different from that in Europe. Focuses on whether the U.S. tax should be raised, as...
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- 16 Jun 2014
- Blog Post
Recruiting Millennials in a Global Market
The recruiting landscape is in constant flux and influenced by numerous external factors. The nancial crisis several years ago was a global event that affected all of us directly. But more often than not...
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- December 2016
- Article
Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum
By: Ragnar Lund and Stephen A. Greyser
This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value co-creation with customers and audiences. This in-depth case study of a sponsorship...
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Keywords:
Sponsorship;
Co-marketing;
Partnerships;
International Marketing;
Arts Marketing;
Relationship Marketing;
Museums;
Resource Integration;
Marketing;
Partners and Partnerships;
Financial Institutions;
Arts
Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum." Journal of Business and Policy Research 11, no. 2 (December 2016): 156–177.
- 1995
- Article
Competitiveness and the New Industrial Policy
By: Rafael Di Tella, Alberto Ades and Mark Carney
- October 2016
- Case
Moshe Kahlon: Telecommunications Reform and Competition in Israel's Cellular Market (A)
By: Joshua Margolis, Amram Migdal and Kerry Herman
The case addresses reforms to regulations in Israel’s telecommunications industry initiated and implemented under the leadership of Minister of Communications Moshe Kahlon in 2009-2010. The case highlights the challenges faced by a politician attempting to institute...
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Keywords:
Market Reform;
Political Leadership;
Industry Regulation;
Regulatory Reforms;
Economic Sectors;
Private Sector;
Public Sector;
Ethics;
Values and Beliefs;
Geopolitical Units;
Country;
Geography;
Government Administration;
Government Legislation;
Business History;
Leadership Style;
Leading Change;
Market Design;
Market Participation;
Supply and Industry;
Duopoly and Oligopoly;
Industry Structures;
Telecommunications Industry;
Telecommunications Industry;
Telecommunications Industry;
Israel
Margolis, Joshua, Amram Migdal, and Kerry Herman. "Moshe Kahlon: Telecommunications Reform and Competition in Israel's Cellular Market (A)." Harvard Business School Case 417-017, October 2016.
- Nov 14 2014
- Testimonial
Expanding Global Perspective & Industry Expertise
- 2007
- Working Paper
Global Competitors as Next-Door Neighbors: Competition and Geographic Concentration in the Semiconductor Industry
By: Minyuan Zhao and Juan Alcacer
Despite the many advantages offered by technology clusters, firms located in them face the risk of losing valuable knowledge to nearby competitors. In this study, we argue that multi-location firms strategically organize their R&D activities to appropriate the value of...
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Keywords:
Information Technology;
Industry Clusters;
Innovation and Invention;
Geographic Location;
Competitive Strategy;
Globalization;
Semiconductor Industry
Zhao, Minyuan, and Juan Alcacer. "Global Competitors as Next-Door Neighbors: Competition and Geographic Concentration in the Semiconductor Industry." Michigan Ross School of Business Working Paper, No. 1091, March 2007. (Available at SSRN.)