Publications

Educators

01 Sep 2013
News

HBS's Unique Economic Model

Rick Melnick Harvard Business School is renowned for educating leaders who make a difference in the world. Less well known is the economic model that enables HBS to do this—model that is unique in higher education. HBS is a living example... View Details

Keywords: Melnick, Richard; Colleges, Universities, and Professional Schools; Educational Services

July 18, 2025
Article

Using Gen AI for Early-Stage Market Research

By: James Brand, Ayelet Israeli and Donald Ngwe

Generative AI, particularly large language models (LLMs), offers a promising new tool for early-stage market research by simulating customer responses to product concepts. This can allow companies to draw conclusions similar to those they’d obtain by survey customers... View Details

Keywords: Large Language Models; Large Language Model; Generative Ai; Artificial Intelligence; Market Research; Research; Marketing; AI and Machine Learning; Analytics and Data Science; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry

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Program

Rising Generation in the Family Enterprise

responsibility to society? This program focuses specifically on the choices facing the rising generation in the context of a successful family enterprise. Some members of the new generation will decide to... View Details

June 2024
Module Note

Value Creation Potential of New Business Models

By: David J. Collis

A business model is composed of three elements. These describe a generic way of creating value and identify the maximum potential value of that model for customers. The elements of a business model are the “job to be done” for the customer, the asset configuration, or... View Details

Keywords: Business Model; Corporate Strategy; Mission and Purpose; Competitive Strategy; Value Creation

May 1986 (Revised July 1995)
Case

General Mills, Inc.: Yoplait Custard-Style Yogurt (A)

By: John A. Quelch

Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details

Keywords: Food; Product Development; Product Marketing; Food and Beverage Industry; United States

Educators

Article

Scenario Generation for Long Run Interest Rate Risk Assessment

By: Robert F. Engle, Guillaume Roussellet and Emil N. Siriwardane

We propose a statistical model of the term structure of U.S. treasury yields tailored for long-term probability-based scenario generation and forecasts. Our model is easy to estimate and is able to simultaneously reproduce the positivity, persistence, and factor... View Details

Keywords: Forecasting; Stress Testing; Interest Rates; Forecasting and Prediction; Risk Management; United States

Find at Harvard

11 Jun 2007
Lessons from the Classroom

Teaching the Next Generation of Energy Executives

business model seems unbeatable: Revenues will be generated from trash collection as well as from the electricity it generates. And thanks to this alternative approach (which also solves the problem of... View Details

Keywords: by Julia Hanna; Energy; Utilities

Web

General Management - Faculty & Research

General Management Overview Faculty Curriculum Awards & Honors Doctoral Students September 2025 Article Sticky Capital Controls By: Miguel Acosta-Henao, Laura Alfaro and Andrés Fernández There is much ongoing debate on the merits of... View Details

11 Nov 2002
Research & Ideas

Women Entrepreneurs Usher in the Next Generation

most important." I spend my life trying to make the next generation a little less neurotic about money.— Joline Godfrey, Independent Means, Inc. As the founder and CEO of Independent Means, Inc., a financial education company aimed... View Details

Keywords: by Martha Lagace

October, 2022
Article

The Economic Dynamics of Competing Power Generation Sources

By: Gunther Glenk and Stefan Reichelstein

Competing power generation sources have experienced considerable shifts in both their revenue potential and their costs in recent years. Here we introduce the concept of Levelized Profit Margins (LPM) to capture the changing unit economics of both intermittent and... View Details

01 Jun 2018
News

Sustaining HBS’s Unique Economic Model

Harvard Business School’s continued excellence requires ongoing investment—in people, programs, and ideas. The HBS economic model is tightly aligned with its mission of educating leaders who make a difference in the world, where the... View Details

2023
Article

Which Models Have Perceptually-Aligned Gradients? An Explanation via Off-Manifold Robustness

By: Suraj Srinivas, Sebastian Bordt and Himabindu Lakkaraju

One of the remarkable properties of robust computer vision models is that their input-gradients are often aligned with human perception, referred to in the literature as perceptually-aligned gradients (PAGs). Despite only being trained for classification, PAGs cause... View Details

Keywords: AI and Machine Learning; Mathematical Methods

24 Jan 2005
Research & Ideas

Entrepreneurial Hospital Pioneers New Model

roll out a similar model beyond India—maybe even into Europe and the U.S. What's the secret? According to HBS professor Tarun Khanna, the success of the hospital, called Narayana Hrudayalaya, is due to the vision and tireless work of a... View Details

Keywords: by Martha Lagace; Health

2023
Working Paper

In-Context Unlearning: Language Models as Few Shot Unlearners

By: Martin Pawelczyk, Seth Neel and Himabindu Lakkaraju

Machine unlearning, the study of efficiently removing the impact of specific training points on the trained model, has garnered increased attention of late, driven by the need to comply with privacy regulations like the Right to be Forgotten. Although unlearning is... View Details

Keywords: AI and Machine Learning; Copyright; Information

Research Summary

How can General Managers Contribute to IT Success?

US companies are currently spending approximately 5% of their revenue on information technology (IT) each year. Over half of this investment goes to IT intended to change business processes, either within a single enterprise or across several. Hovewer, 30-75% of... View Details

01 Apr 1996
News

Stewards of the Seventh Generation

heat-trapping gases such as carbon dioxide that are released into the atmosphere when coal and petroleum products are burned. That same day, the Wall Street Journal reported that in California and Arizona, General Motors would this year... View Details

Keywords: Marguerite Rigoglioso, Garry Emmons, Linda Goodspeed, and Elaine Gottlieb

1996
Article

Limits on Interest Rate Rules in the IS Model

By: William R. Kerr and Robert G. King

There has been a substantial amount of research on interest rate rules. This literature finds that the feasibility and desirability of interest rate rules depends on the structure of the model used to approximate macroeconomic reality. We employ a series of... View Details

Keywords: Inflation and Deflation; Macroeconomics; Interest Rates; Price; Governing Rules, Regulations, and Reforms; Performance Expectations

April 2021
Article

Today's Surgeon Compensation Models Fall Short: Aligning Incentives to Create More Equitable and Value-based Compensation Models

By: Susanna Gallani, Mary Witkowski, Lauren Haskins, Haley Jeffcoat, Vinita Mujumdar and Frank Opelka

Modern medicine is undergoing a transformation that involves innovative surgical approaches, increased medical treatment options, clinical care pathways that require collaboration beyond hospital walls, and health data captured by electronic health records and other... View Details

Keywords: Physician Compensation; Surgeons; Health Care and Treatment; Business Model; Compensation and Benefits