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  • March 2024
  • Supplement

Teamworks: Tackling a Forecasting Fumble (B)

By: N. Louis Shipley, Stacy Straaberg and Tom Quinn
In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional... View Details
Keywords: Acquisition; Business Growth and Maturation; Communication Strategy; Decisions; Forecasting and Prediction; Business Cycles; Technological Innovation; Sports; Growth and Development Strategy; Resource Allocation; Marketing; Sales; Business Strategy; Expansion; Valuation; Sports Industry; Technology Industry; United States; North Carolina
Related
  • October 2024
  • Teaching Plan

Teamworks: Tackling a Forecasting Fumble

By: Lou Shipley and Stacy Straaberg
In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional... View Details
Keywords: Acquisition; Business Growth and Maturation; Communication Strategy; Decisions; Forecasting and Prediction; Business Cycles; Technological Innovation; Sports; Growth and Development Strategy; Resource Allocation; Marketing; Sales; Business Strategy; Expansion; Sports Industry; Technology Industry; United States; North Carolina
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  • 20 Aug 2024
  • Cold Call Podcast

Angel City Football Club: A New Business Model for Women’s Sports

Keywords: Re: Jeffrey F. Rayport; Sports; Entertainment & Recreation
  • 20 Aug 2024
  • Interview

Angel City Football Club: A New Business Model for Women’s Sports

By: Jeffrey F. Rayport, Brian Kenny and Nicole Tempest Keller
Angel City Football Club (ACFC) was founded in 2020 by venture capitalist Kara Nortman, entrepreneur Julie Uhrman, and actor and activist Natalie Portman. As outsiders to professional sports, the all-female founding team had rewritten the playbook for how to build a... View Details
Keywords: Brands and Branding; Gender; Franchise Ownership; Business Model; Sports Industry
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  • 24 May 2013
  • Working Paper Summaries

Improving Store Liquidation

Keywords: by Nathan Craig & Ananth Raman; Retail
  • March 2024
  • Case

Teamworks: Tackling a Forecasting Fumble (A)

By: N. Louis Shipley and Stacy Straaberg
In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional... View Details
Keywords: Acquisition; Business Growth and Maturation; Communication Strategy; Decisions; Forecasting and Prediction; Business Cycles; Technological Innovation; Sports; Growth and Development Strategy; Resource Allocation; Marketing; Sales; Business Strategy; Expansion; Sports Industry; Technology Industry; United States; North Carolina
Related
  • 19 Sep 2017
  • First Look

First Look at New Research and Ideas, September 19

increased by 0.75 percentage points, increasing sales dispersion. Calibrating conventional inventory-ordering models, we show that to respond optimally to the observed increase in dispersion, the retailer would need to increase its View Details
Keywords: Sean Silverthorne
  • 06 Jan 2014
  • Working Paper Summaries

Mechanisms of Technology Re-Emergence and Identity Change in a Mature Field: Swiss Watchmaking, 1970-2008

Keywords: by Ryan Raffaelli; Consumer Products; Apparel & Accessories; Fashion
  • March 2005 (Revised August 2019)
  • Case

Cisco Systems: Managing the Go-to-Market Evolution

By: V. Kasturi Rangan
With the collapse of the dot-com market and related shrinkage in the high-tech industry, Cisco took a dip in its sales and profits in 2001. Coming back from the recession, Cisco had to manage and evolve its go-to-market strategy and design in keeping with its new... View Details
Keywords: Change Management; Design; Business Cycles; Growth and Development Strategy; Marketing Channels; Marketing Strategy; Market Entry and Exit; Business Strategy
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  • 13 May 2014
  • First Look

First Look: May 13

"freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The discussion topics include the... View Details
Keywords: Sean Silverthorne
  • 27 Aug 2013
  • Working Paper Summaries

The Impact of Patent Wars on Firm Strategy: Evidence from the Global Smartphone Market

Keywords: by Yongwook Paik & Feng Zhu; Legal Services
  • 08 Jul 2008
  • First Look

First Look: July 8, 2008

Long Tail: Why the Future of Business Is Selling Less of More, Chris Anderson, editor of Wired magazine, argues that the sudden availability of niche offerings more closely tailored to their tastes will lure consumers away from homogenized hits. The "tail" of... View Details
Keywords: Martha Lagace
  • 07 Jul 2022
  • HBS Case

How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)

a second location in Gowanus. That location was a huge success, too, with total sales of $1.4 million. The Disney partnership The couple dared to dream that they could one day develop into a household name like Ben & Jerry’s, which... View Details
Keywords: by Pamela Reynolds
  • 07 Nov 2006
  • First Look

First Look: November 7, 2006

fear of speaking up, even with pro-organizational suggestions, is pervasive and, for many, a source of intense negative affect. A second study used scenarios about speaking up to deepen and extend these findings. Quantitative and... View Details
Keywords: Sean Silverthorne
  • July 2024
  • Case

Wizards of the Coast and Magic: The Rebounding

By: Boris Groysberg and Tom Quinn
This case traces the history and growth of the Magic: The Gathering trading card game. From its development in 1993 by tiny studio Wizards of the Coast, to Wizards’ acquisition by toy giant Hasbro in 1999, to its evolution into a billion-dollar brand in 2023,... View Details
Keywords: Business Growth and Maturation; Change Management; Transformation; Cost vs Benefits; Business Cycles; Games, Gaming, and Gambling; Global Strategy; Growth and Development; Selection and Staffing; Collaborative Innovation and Invention; Innovation Leadership; Intellectual Property; Job Design and Levels; Knowledge Use and Leverage; Leading Change; Growth and Development Strategy; Growth Management; Management Succession; Risk Management; Brands and Branding; Product Positioning; Organizational Change and Adaptation; Competitive Strategy; Competitive Advantage; Expansion; Mergers and Acquisitions; Product Development; Entertainment and Recreation Industry; United States; Washington (state, US); Seattle; Japan
Related
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a View Details
Keywords: Martha Lagace
  • 13 Jan 2003
  • Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

of such interviews can be used to design more comprehensive surveys. And properly designed surveys, when subjected to careful statistical analyses, can yield further insights into unconscious consumer thinking. Q: At what point in the product life View Details
Keywords: by Manda Mahoney
  • 20 Jun 2023
  • Research & Ideas

Looking to Leave a Mark? Memorable Leaders Don't Just Spout Statistics, They Tell Stories

Graeber. Similarly, wrapping a story around a statistic could also extend its currency when it comes to the ability of the audience to recall it later. Cues extend stories’ life. A story about dining will... View Details
Keywords: by Scott Van Voorhis
  • 24 Oct 2006
  • First Look

First Look: October 24, 2006

dimension sufficiently to enable process improvement to be steered. We argue that these insights are generalizable and can be fruitfully extended to other settings that require such cross-functional coordination. Download working paper:... View Details
Keywords: Sean Silverthorne
  • 15 Sep 2015
  • First Look

September 15, 2015

pricing decisions on a daily basis. Rue La La is in the online fashion sample sales industry, where they offer extremely limited-time discounts on designer apparel and accessories. One of the retailer's main challenges is pricing and... View Details
Keywords: Sean Silverthorne

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