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Publications

Publications

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  • All HBS Web  (372)
    • News  (99)
    • Research  (239)
    • Events  (1)
  • Faculty Publications  (39)

Show Results For

  • All HBS Web  (372)
    • News  (99)
    • Research  (239)
    • Events  (1)
  • Faculty Publications  (39)
← Page 4 of 372 Results →
  • 09 Dec 2008
  • First Look

First Look: December 9, 2008

Examines a struggling IT outsourcing project from the perspective of the customer—Tegan. It should be used in conjunction with “Hrad Technika” (9-609-039), which illustrates the supplier's point of view. When Tegan, a Welsh toy... View Details
Keywords: Martha Lagace
  • 29 Nov 2010
  • HBS Case

United Breaks Guitars

quick hop to the mainstream media; by the end of July, the video had been viewed 4.6 million times, with external references expanding that audience by many more millions. Click to watch.“United Breaks Guitars,” created by Canadian... View Details
Keywords: by Julia Hanna
  • 07 Mar 2011
  • Research & Ideas

Why Companies Fail—and How Their Founders Can Bounce Back

Ghosh, a senior lecturer at Harvard Business School who has held top executive positions at some eight technology-based start-ups. If failure refers to failing to see the projected return on investment, then the failure rate is 70 to 80... View Details
Keywords: by Carmen Nobel
  • 14 May 2018
  • Research & Ideas

Amazon vs. Whole Foods: When Cultures Collide

other hand, always prided itself on its personal touch, empowering individual stores—even individual employees—to make decisions about products that emphasize high quality, healthy, and local foods. That decentralization, however, caused enormous inefficiencies that... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 01 Mar 2024
  • News

In Harmony

Kim at Seoul’s government-built Hoehyeon “Citizens’ Apartments.” Opened in 1970, it stands as a reminder of a Korea from a very different era. Like so many South Koreans of a certain age, Michael ByungJu Kim (MBA 1990) lives in a country where the past lingers,... View Details
Keywords: Julia Hanna; photographs by Jun Michael Park; private equity; fiction; financial crisis; leadership; Korea
  • Web

Cold Calling - Christensen Center for Teaching & Learning

calling has three key objectives: Establish and reinforce high expectations for student preparation Provide a developmental opportunity for the opening student with respect to content mastery, critical thinking, and communication skills Catalyze the discussion and... View Details
  • 26 Oct 2021
  • Research & Ideas

What Companies Want Most in a CEO: A Good Listener

involvement in mergers and acquisitions. Larger firms were more likely to include social skills in their job-search requirements. Being a multinational corporation was associated with a 4.7 percentage point increase in the probability of... View Details
Keywords: by Jay Fitzgerald
  • Web

Diversity and Inclusion - Christensen Center for Teaching & Learning

identities For example, using language that implicitly holds as a norm heterosexuality, Democratic Party affiliation, high socioeconomic status, or heavy drinking during social events. Suggestions: Use neutral references (e.g., “partner,”... View Details
  • 28 Jan 2014
  • First Look

First Look: January 28

the Public Corporation, and Greater Commitments to Sustainability: Signals from the Corporate Board By: Eccles, Robert G., J. Herron, and George Serafeim Abstract—This book is a comprehensive reference work exploring recent changes and... View Details
Keywords: Sean Silverthorne
  • 01 Nov 1999
  • Research & Ideas

John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922

the Primer, an asterisk indicated that the salesman was supposed to point to the item that he was referring to: I think the ordinary daily transactions with your customers may be arranged in five classes,... View Details
Keywords: by Walter A. Friedman
  • 2013
  • Dissertation

Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics

By: Clarence Lee, Vineet Kumar and Sunil Gupta
Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers... View Details
Keywords: Discrete-Continuous Choice Dynamic Structural Models; Bayesian Estimation; Word-of-Mouth; Digital Services; Freemium; Entrepreneurship; Business Model; Motivation and Incentives; Marketing Strategy; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Business Startups
Citation
Related
Lee, Clarence, Vineet Kumar, and Sunil Gupta. "Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics." Diss., Harvard Business School, 2013. (Job Market Paper.)
  • 16 Feb 2023
  • HBS Case

ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?

The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details
Keywords: by Lane Lambert; Financial Services
  • 18 Nov 2014
  • First Look

First Look: November 18

personal selling to successfully promote products and brands in the marketplace. In this study, we jointly examine the effect of mass-media advertising and personal selling in the context of U.S. presidential elections, where the former is View Details
Keywords: Sean Silverthorne
  • 27 Apr 2016
  • Research & Ideas

How the FBI Reinvented Itself After 9/11

enforcement agency. Its official fact sheet read, “The primary function of the FBI is law enforcement.” Today, the fact sheet reads “national security.” LESSONS ABOUT THE INTERPLAY OF DESIGN AND IDENTITY IN TIMES OF RADICAL CHANGE At each View Details
Keywords: by Carmen Nobel
  • 01 Dec 2023
  • News

Rounding the Bend

Illustration by Fernando Cobelo To help people visualize what a circular economy could look like and bring the challenges down to a closet-sized scale, Emily Bolon (MBA/MPA 2007) recommends the following exercise. First, make a mental tally of the number of garments... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Apparel Manufacturing; Manufacturing
  • 05 Oct 2023
  • Blog Post

A Pathway to Public Service: Brandon Moore (MBA/MPP 2025)

range of elective options from both schools. What was your background before attending Harvard Business School? I was a helicopter pilot! Upon graduating from West Point in 2014, I commissioned as an Army aviation officer. My service... View Details
  • 23 Sep 2014
  • First Look

First Look: September 23

that pursue a social mission through the use of market mechanisms. These hybrid organizations, often referred to as social enterprises, combine aspects of both charity and business at their core. In this paper we distinguish between two... View Details
Keywords: Sean Silverthorne
  • 19 Apr 2010
  • Research & Ideas

The History of Beauty

autonomy beauty companies have to shape ideals. Unilever's current Dove marketing campaign, which uses senior women as models to make the point that one can be beautiful beyond one's 30s, shows that a large company has the power to... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics
  • 05 Jul 2022
  • What Do You Think?

Have We Seen the Peak of Just-in-Time Inventory Management?

facing new challenges posed by the rise of what John referred to as the “tribal spectrum” and the polarization that accompanies it. Perhaps the most significant question raised by respondents was that of balance. To what extent should a... View Details
Keywords: by James Heskett; Manufacturing; Shipping; Transportation
  • Web

Business Fundamentals Course - CORe | HBS Online

solve real business problems. Description of silent animated video above: People walking on the street transitions into data points on a map Learn how to craft successful business strategy through the power of Economics . Description of... View Details
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