Electric Car Racing - Publications - Faculty & Research

11 May 2016
Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

when buying a new car: Forget the dealerships altogether. Instead, he works with an out-of-state online auto broker who offers a fair price, good selection, and delivers the car to his driveway. Tesla Motors, for one, has hit on an... View Details

Keywords: by Sean Silverthorne; Auto

19 Apr 2004
Research & Ideas

Birth of the American Salesman

strategy. Salesmen pushed customers to buy products or services that they might not have otherwise purchased. They were particularly good at introducing new products to customers. For instance, the cost of selling the first electric... View Details

Keywords: by Laura Linard

13 Feb 2020
Book

Open Your Organization to Honest Conversations

New Video: Books@Baker Virtual Session with Michael Beer After prospering for more than 100 years, General Electric found itself in trouble in the early 2000s, facing the double wallop of a depressed energy sector and the financial crisis... View Details

Keywords: by Dina Gerdeman

15 Jun 2009
Research & Ideas

GM: What Went Wrong and What’s Next

dramatically weakened portfolio of both current and future products. Although much attention has been focused on electric cars, hybrids, and fuel cells, I believe that the key player in the carbon-conscious automobile market of the next... View Details

Keywords: by Staff; Auto

31 Mar 2011
Research & Ideas

From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher

the more eclectic business careers of the last few decades. His entrepreneurial journey culminated (at least temporarily) in the sale of his electric toothbrush company to Procter & Gamble for almost a half-billion dollars. Not bad... View Details

Keywords: by Dennis Fisher; Consumer Products

28 Jan 2020
Book

Advanced Leadership Requires More Than Outside-The-Box Thinking

volunteer before becoming a successful corporate leader. He and his work partner, Robert Saudek, had to deal with defective solar cells, embezzlement, and an Ebola outbreak before finding a smooth path to lighting and power sources for thousands of people with no... View Details

Keywords: by Sean Silverthorne

18 Oct 2017
Research & Ideas

How Economic Clusters Drive Globalization

innovative practices or foster sustainability?” Giacomin sees a number of other research opportunities for studying clusters. Most of the world’s lithium—now in high demand because it’s used in so many electronic products and electric... View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness

31 Jan 2011
Research & Ideas

Taking the Fear out of Diversity Policies

that mentoring relationships are less likely to form across race than among people of the same race. But the positive approach would be to look at the research and say, 'Well, even though they may be rare, let's try to understand these... View Details

Keywords: by Carmen Nobel

11 Jun 2014
Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

advertising." Skateboards And Electric Cars In developing an investment portfolio, Higgins says the investment group is drawing from classic business school lessons based on a two-by-two matrix. In... View Details

Keywords: by Carmen Nobel; Sports; Financial Services

10 Apr 2006
Research & Ideas

American Auto’s Troubled Road

a dealer's back lot, it will nonetheless embody a defining moment in a global race for supremacy. Manufactured by Toyota, this is the car that will propel the Japanese company ahead of General Motors as the... View Details

Keywords: by Garry Emmons; Manufacturing; Transportation; Auto

08 Nov 2024
Op-Ed

How Private Investors Can Help Solve Africa's Climate Crisis

wind energy, electric vehicles, drainage systems, and natural ventilation are easy for those entities to justify on their economic return on investment, and that’s why they embrace those ideas. Additionality matters. The alumni group... View Details

Keywords: by John Macomber; Green Technology; Energy

11 May 2015
Research & Ideas

A Road Map to Fix America’s Transportation Infrastructure

Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details

Keywords: by Dina Gerdeman; Transportation

11 Jun 2007
Lessons from the Classroom

Teaching the Next Generation of Energy Executives

geologist looking at a map and ends with a consumer putting fuel in his car so he can drive to work," Reinhardt explains. "There's enormous economic value being created there; so who captures it?" The value chain for... View Details

Keywords: by Julia Hanna; Energy; Utilities

31 May 2023
Research & Ideas

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

to create a “routineness score” by layering them on top of seven-day periods. For example, the model groups someone ordering a car at 3 p.m. and someone ordering a car at 4 p.m. as more likely to have... View Details

Keywords: by Rachel Layne; Transportation

06 Sep 2004
What Do You Think?

How Do We Prepare for a World Without Cheap Oil?

government incentives to bolster their arguments. This view was characterized by Mark Townsend Cox, who commented, "I can count almost twenty methods of creating electricity without burning something, every one of which is... View Details

Keywords: by James Heskett

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style. But at a whopping $3.7... View Details

Keywords: by Kim Girard; Advertising; Media & Broadcasting

29 Feb 2000
Research & Ideas

Whence IT Value?

A final explanation is intriguing. It states that new inventions, even manifestly useful ones such as computers, require some "percolation" time before they are productively employed. Studies of the history of steam and electric... View Details

Keywords: by Andrew McAfee

24 Sep 2014
Op-Ed

The ABCs of Addressing Climate Change (From a Business Perspective)

It's Climate Week in New York City. The schedule features a UN Climate Summit, a People's Climate March, the Clinton Global Initiative, substantial criticism of the whole endeavor, and plenty of agitated interaction. There is a lot of noise here. How can businesses cut... View Details

Keywords: by John Macomber; Energy; Utilities

11 Sep 2000
Research & Ideas

Riding the Internet Fast Track

customer will buy his or her next car from them, and at that, a second purchase could well be years away. While many firms are clearly bent on getting big fast, some competitors are adopting a get-it-right-first strategy instead. One such... View Details

Keywords: by Peter Jacobs

05 Jun 2000
What Do You Think?

What’s Happening to Our Patience?

advertising as well as other opportunities for multi-tasking while we await responses to our last click. Original Article We are witnessing a race to reduce the time required to fill the tank of a car with... View Details