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  • 02 Aug 2016
  • First Look

August 2, 2016

forthcoming Organizational Behavior and Human Decision Processes Don't Stop Believing: Rituals Improve Performance by Decreasing Anxiety By: Brooks, Alison Wood, Julianna Schroeder, Jane Risen, Francesca Gino, Adam D. Galinsky, Michael I. Norton, and Maurice Schweitzer... View Details
Keywords: Sean Silverthorne
  • March 2024 (Revised April 2024)
  • Case

Angel City Football Club: Scoring a New Model

By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller
In January 2024, Kara Nortman, Julie Uhrman, and Natalie Portman, the founders of Angel City Football Club (ACFC) were developing the club’s first three-year strategic plan. Founded in 2020, ACFC had a star-studded investor group, including Portman and celebrities such... View Details
Keywords: Sports; Entertainment; Entrepreneurship; Brands and Branding; Venture Capital; Business Model; Corporate Strategy; Digital Marketing; Sports Industry; Entertainment and Recreation Industry; United States; California; Los Angeles
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  • Web

Marketing Faculty - Faculty & Research

Business Administration Eva Ascarza Jakurski Family Associate Professor of Business Administration Jill J. Avery Senior Lecturer of Business Administration C. Roland Christensen Distinguished Management Educator David E. Bell Senior... View Details
  • Web

Finance Faculty - Faculty & Research

Administration Erik Stafford John A. Paulson Professor of Business Administration Eva J. Sudol Senior Lecturer of Business Administration Adi Sunderam Willard Prescott Smith Professor of Corporate Finance Boris Vallee Torstein Hagen... View Details
  • Web

Managing the Future of Work

next wave of immigration policy and business practice. Research Topics Building the organization of the future Engaging with the ecosystem Reports Building From the Bottom Up By: Joseph B. Fuller & Manjari Raman Hidden Workers: Part-Time Potential By: Joseph B. Fuller,... View Details
  • Web

Marketing - Faculty & Research

Re: Eva Ascarza & Ta-Wei Huang 15 May 2024 A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better Re: Julian De Freitas 26 Mar 2024 How Humans Outshine AI in Adapting to Change Re: Julian De Freitas More Working... View Details
  • Web

Marketing Curriculum - Faculty & Research

2025 Q3Q4 3.0 IFC: Japan; Exploring Japan's Innovation Ecosystem (also listed under Strategy) Ramon Casadesus-Masanell January 2025 J 3.0 Managing Customers for Growth Eva Ascarza Fall 2024 Q2 1.5 Pricing Strategy: Monetizing and Growing... View Details
  • Web

Interviews - Creating Emerging Markets

done.’ We can never sit down to see what happens. There is constant evolution ... we must provide orientation to our companies and keep on expanding and innovating.” Download Transcript Peru Eva Arias President, Compañía Minera Poderosa... View Details
  • Web

Students on the Job Market - Doctoral

customize promotions to enhance profitability across different customer segments. Faculty Advisor(s): Eva Ascarza (Chair), Sunil Gupta , Jeremy Yang , and José R. Zubizarreta Curriculum Vitae | Website | Email Strategy Aticus Peterson... View Details
  • Web

Hidden Workers, Untapped Talent - Managing the Future of Work

Research Research Hidden Workers: Untapped Talent Read the Report Read the Report By: Joseph B. Fuller, Manjari Raman, Eva Sage-Gavin, & Kristen Hines Increased reliance on technology and changing demographics have shaped the way that... View Details
  • Web

Research - Managing the Future of Work

Hidden Workers: Untapped Talent By: Joseph B. Fuller, Manjari Raman, Eva Sage-Gavin, & Kristen Hines Building From the Bottom Up By: Joseph B. Fuller & Manjari Raman Oct 2024 Report Hidden Workers: The Case for Caregivers By: Joseph B.... View Details
  • Web

California - Global

founders of Angel City Football Club (ACFC) were developing the club’s first three-year strategic plan. Founded in 2020, ACFC had a star-studded investor group, including Portman and celebrities such as Eva Longoria, Jennifer Garner,... View Details
  • Web

Founders & Investors - Entrepreneurship

Technologies MBA 2005 Zameer Kassam Zameer Kassam Fine Jewelry LLC MBA 2007 Julia Kastner Eva & Paul Denim MBA 2012 Sarah Kauss S'well bottle MBA 2003 John F. Keane, Sr. Keane MBA 1954 Michael Keating Scoot Networks MBA 2007 Peter B.... View Details
  • May 2021 (Revised August 2021)
  • Case

Melissa Wood Health: How to Win in the Creator Economy

By: Eva Ascarza
In October 2020, Melissa Wood-Tepperberg, founder of the digital subscription wellness platform Melissa Wood Health (MWH) and creator of ‘The MWH Method,’ was evaluating the strategic directions of her company. What had started as a way to share workouts and wellness... View Details
Keywords: Lifestyle Brand; Brands and Branding; Strategy; Partners and Partnerships; Negotiation
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  • Web

Marketing Awards & Honors - Faculty & Research

for “Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft” ( Journal of Marketing Research , 2022) with Dokyun Lee, Param Vir Singh, and Tridas Mukhopadhyay. 2023 Eva Ascarza :... View Details
  • Web

Faculty & Researchers - Managing the Future of Work

Business School, January 2022. With Manjari Raman. Hidden Workers: Untapped Talent , Report, Harvard Business School and Accenture, September 2021. With Manjari Raman, Eva Sage-Gavin, and Kristen Hines. The Future of Boston's Workforce:... View Details
  • Web

General Merchants to Commodities Brokers | Baker Library | Bloomberg Center | Harvard Business School

Löw Lehmann (1783–1865) and Eva Rosenheim (1786–1853). [2 ] Herbert Lehman quoted in Lots of Lehman: The Family of Mayer Lehman of Lehman Brothers (New York: Center for Jewish History, 2007), 5. [3 ] New York, Vol. 319, p. 500G, R.G. Dun... View Details
  • 2020
  • Working Paper

Engineering Serendipity: When Does Knowledge Sharing Lead to Knowledge Production?

By: Jacqueline N. Lane, Ina Ganguli, Patrick Gaule, Eva C. Guinan and Karim R. Lakhani
We investigate how knowledge similarity between two individuals is systematically related to the likelihood that a serendipitous encounter results in knowledge production. We conduct a natural field experiment at a medical research symposium, where we exogenously... View Details
Keywords: Cognitive Similarity; Knowledge Creation; Knowledge Sharing; Knowledge Dissemination; Relationships
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  • January 2021 (Revised May 2021)
  • Case

Amazon Shopper Panel: Paying Customers for Their Data

By: Eva Ascarza and Ayelet Israeli
This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own... View Details
Keywords: Data Analytics; Data Privacy; Data Management; ＂Marketing Analytics＂; Marketing Communication; Marketing Research; Data-driven Management; E-Commerce Strategy; Ethical Decision Making; CRM; Consumer Protection; Targeted Advertising; Targeted Policies; Data Ownership; Marketing; Research; Marketing Communications; Analytics and Data Science; Management; Customer Relationship Management; Ethics; E-commerce; Retail Industry; Technology Industry; United States
Related
  • Web

Hidden Workers, Part-Time Potential - Managing the Future of Work

Untapped Talent By: Joseph B. Fuller, Manjari Raman, Eva Sage-Gavin, & Kristen Hines 4 OCT 2021 Increased reliance on technology and changing demographics have shaped the way that companies hire. Hiring processes are designed to find... View Details