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Show Results For
-
All HBS Web
(9,181)
- People (16)
- News (1,742)
- Research (5,028)
- Events (40)
- Multimedia (76)
- Faculty Publications (3,603)
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- March 2006
- Course Overview Note
Consumer Marketing: Rethinking the Core
By: Youngme E. Moon
Outlines the structure and content of an advanced MBA course entitled Consumer Marketing: Rethinking the Core. The course, which is part of the second-year curriculum at the Harvard Business School, focuses on a reexamination of several fundamental marketing paradigms...
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- 2019
- Working Paper
Intelligent Design of Inclusive Growth Strategies
By: Robert S. Kaplan, George Serafeim and Eduardo Tugendhat
Improving corporate engagement with society, as advocated in the Business Roundtable’s 2019 statement, should not be viewed as a zero-sum proposition where attention to new stakeholders detracts from delivering shareholder value. Corporate programs for sustainable and...
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Keywords:
Inclusion;
Sustainability;
Performance Measures;
Environmental Sustainability;
Social Issues;
Strategy;
Governance;
Corporate Social Responsibility and Impact;
Business and Stakeholder Relations
Kaplan, Robert S., George Serafeim, and Eduardo Tugendhat. "Intelligent Design of Inclusive Growth Strategies." Harvard Business School Working Paper, No. 20-050, October 2019.
- June 21, 2017
- Article
Designing the 'Job of the Patient'
Schlesinger, Leonard A. "Designing the 'Job of the Patient'." athenaInsight (June 21, 2017).
- January 2005 (Revised March 2008)
- Exercise
New Service Design Exercise
By: Frances X. Frei
Used in the second module of a course on Managing Service Operations, which addresses the design of sustainable service models (606-031). Provides an opportunity for students to design a new service offering, paying careful attention to the link between strategic...
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Frei, Frances X. "New Service Design Exercise." Harvard Business School Exercise 605-053, January 2005. (Revised March 2008.)
- 2023
- Working Paper
Market Design and Maintenance
By: Alvin E. Roth
Because no marketplace operates in isolation from the larger world, marketplace designs may need to adapt to changes in the larger environments. I discuss such changes in connection with the labor markets for new doctors, new Ph.D. economists, and for kidney exchange...
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Keywords:
Market Design
Roth, Alvin E. "Market Design and Maintenance." NBER Working Paper Series, No. 31947, December 2023.
- Article
Applying Human-Centered Design Principles to Digital Syndromic Surveillance at a Mass Gathering in India: Viewpoint
By: Ahmed Shaikh, Abhishek Bhatia, Ghanshyam Yadav, Shashwat Hora, Chung Won, Mark Shankar, Aaron Heerboth, Prakash Vemulapalli, Paresh Navalkar, Kunal Oswal, Clay Heaton, Sujata Saunik, Tarun Khanna and Satchit Balsari
In the wake of the COVID-19 pandemic, digital health tools have been deployed by governments around the world to advance clinical and population health objectives. Few interventions have been successful or have achieved sustainability or scale. In India, government...
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Keywords:
Digital Health Tools;
Human-centered Design;
Health Care and Treatment;
Mobile and Wireless Technology;
Design;
Technology Adoption
Shaikh, Ahmed, Abhishek Bhatia, Ghanshyam Yadav, Shashwat Hora, Chung Won, Mark Shankar, Aaron Heerboth, Prakash Vemulapalli, Paresh Navalkar, Kunal Oswal, Clay Heaton, Sujata Saunik, Tarun Khanna, and Satchit Balsari. "Applying Human-Centered Design Principles to Digital Syndromic Surveillance at a Mass Gathering in India: Viewpoint." Journal of Medical Internet Research 24, no. 1 (January 2022).
- summer 1999
- Article
The Design of Multi-Year Option Plans
By: Brian Hall
Keywords:
Financial Instruments
Hall, Brian. "The Design of Multi-Year Option Plans." Journal of Applied Corporate Finance 12, no. 2 (summer 1999): 97–106.
- June 2020
- Article
Parallel Play: Startups, Nascent Markets, and the Effective Design of a Business Model
By: Rory McDonald and Kathleen Eisenhardt
Prior research advances several explanations for entrepreneurial success in nascent markets but leaves a key imperative unexplored: the business model. By studying five ventures in the same nascent market, we develop a novel theoretical framework for understanding how...
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Keywords:
Search;
Legitimacy;
Organizational Innovation;
Organizational Learning;
Mechanisms And Processes;
Institutional Entrepreneurship;
Qualitative Methods;
Business Model Design;
Business Model;
Business Startups;
Entrepreneurship;
Emerging Markets;
Adaptation;
Competition;
Strategy
McDonald, Rory, and Kathleen Eisenhardt. "Parallel Play: Startups, Nascent Markets, and the Effective Design of a Business Model." Administrative Science Quarterly 65, no. 2 (June 2020): 483–523.
- 04 Dec 2019
- Working Paper Summaries
Intelligent Design of Inclusive Growth Strategies
- 2002
- Working Paper
The Fundamental Theorem of Design Economics
By: Carliss Y. Baldwin and Kim Clark
Baldwin, Carliss Y., and Kim Clark. "The Fundamental Theorem of Design Economics." Harvard Business School Working Paper, No. 02-077, May 2002.
- Research Summary
Design Driven Innovation
By: Roberto Verganti
Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details
- April 2020
- Article
Designs for Estimating the Treatment Effect in Networks with Interference
By: Ravi Jagadeesan, Natesh S. Pillai and Alexander Volfovsky
In this paper, we introduce new, easily implementable designs for drawing causal inference from randomized experiments on networks with interference. Inspired by the idea of matching in observational studies, we introduce the notion of considering a treatment...
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Keywords:
Experimental Design;
Network Inference;
Neyman Estimator;
Symmetric Interference Model;
Homophily
Jagadeesan, Ravi, Natesh S. Pillai, and Alexander Volfovsky. "Designs for Estimating the Treatment Effect in Networks with Interference." Annals of Statistics 48, no. 2 (April 2020): 679–712.
- December 1975 (Revised January 1987)
- Background Note
Note on Organization Design
By: Jay W. Lorsch
Deals with the organizational designer trying to create a structure, rewards, and a system of measurement that are compatible with the external environment, strategy, tasks, the members of the organization, management style, and the existing culture.
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Keywords:
Organizational Design
Lorsch, Jay W. "Note on Organization Design." Harvard Business School Background Note 476-094, December 1975. (Revised January 1987.)
- 2008
- Chapter
Matching and Market Design
By: Muriel Niederle, Alvin E. Roth and Tayfun Sonmez
Matching is the part of economics concerned with who transacts with whom and how. Models of matching, starting with the Gale-Shapley deferred acceptance algorithm, have been particularly useful in studying labour markets and in helping design clearinghouses to fix...
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- April 2011
- Case
Designs by Kate: The Power of Direct Sales
By: John A. Deighton and Sarah Abbott
The sales representatives at Designs by Kate (DBK) sell private label jewelry at hosted parties and through online social media channels. They are also responsible for recruiting, training, and managing new sales reps. CEO and founder Kate Creevey designed the...
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Keywords:
Direct Sales;
Consumer Marketing;
Marketing Management;
Personal Selling;
Sales Compensation;
Sales Organization;
Motivation and Incentives;
Marketing Strategy;
Salesforce Management;
Performance;
Compensation and Benefits;
Apparel and Accessories Industry
Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales." Harvard Business School Brief Case 114-284, April 2011.
- April 1983
- Supplement
Dansk Designs Ltd.: The Administration of Creativity, Video II
By: Hugo Uyterhoeven
Presents two divergent views on the administration of creativity. Jens Quistgaard, designer, discusses his feelings about Dansk's policy direction as it affects design creativity. Then Ted Nierenberg, president, discusses his type of management and some of the problems...
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Keywords:
Management;
Brands and Branding;
Problems and Challenges;
Creativity;
Balance and Stability
Uyterhoeven, Hugo. "Dansk Designs Ltd.: The Administration of Creativity, Video II." Harvard Business School Video Supplement 883-516, April 1983.
- December 1999 (Revised August 2000)
- Case
Prime Designs
By: Paul W. Marshall
A student takes the role of the father who is the CEO of a family business. A non-family manager has asked for a meeting. Agenda topics are: your son's latest proposal and managers' desire to own equity.
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Marshall, Paul W. "Prime Designs." Harvard Business School Case 800-198, December 1999. (Revised August 2000.)
- Research Summary
Markets and Market Design
The topic on which I currently spend the most of my research energy is the study of strategic interaction and reputation systems on eBay and similar markets from an applied, market design perspective. The rise of the Internet allowed a whole new generation of markets...
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- 2012
- Book
Uncommon Service: How to Win by Putting Customers at the Core of Your Business
By: Frances Frei and Anne Morriss
Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance—for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the...
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Frei, Frances, and Anne Morriss. Uncommon Service: How to Win by Putting Customers at the Core of Your Business. Cambridge: Harvard Business Review Press, 2012.