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- News (44)
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- Faculty Publications (156)
Show Results For
-
All HBS Web
(240)
- News (44)
- Research (163)
- Events (1)
- Multimedia (3)
- Faculty Publications (156)
- April 12, 2023
- Article
Using AI to Adjust Your Marketing and Sales in a Volatile World
By: Das Narayandas and Arijit Sengupta
Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer...
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Keywords:
Forecasting and Prediction;
AI and Machine Learning;
Consumer Behavior;
Technology Adoption;
Competitive Advantage
Narayandas, Das, and Arijit Sengupta. "Using AI to Adjust Your Marketing and Sales in a Volatile World." Harvard Business Review Digital Articles (April 12, 2023).
- 01 Jul 2018
- News
Celebrating and Supporting Leadership
Das Narayandas and Nitin Nohria (photo by Susan Young) Das Narayandas and Nitin Nohria (photo by Susan Young) Through the Harvard Business School...
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- 2014
- Other Teaching and Training Material
Marketing Reading: Sales Force Design and Management
By: Doug J. Chung and Das Narayandas
This Core Curriculum Reading introduces students to (1) the importance of sales force design in implementing organizational strategy, and (2) the role of sales force management in linking structures and processes to behaviors. The material combines theoretical...
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Keywords:
Sales Budget;
Sales Compensation;
Sales Cycle;
Sales Force Management;
Sales Forces;
Sales Management;
Sales Operations;
Sales Organization;
Sales Planning;
Sales Strategy
Chung, Doug J., and Das Narayandas. "Marketing Reading: Sales Force Design and Management." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8213, 2014.
- Web
Research - Race, Gender & Equity
Kristin W. Mugford Finance Kyle R. Myers Technology and Operations Management Das Narayandas Marketing 1 result Michael I. Norton Negotiation, Organizations & Markets 4 results Lakshmi Ramarajan...
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- February 2000 (Revised December 2000)
- Case
Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?
By: Charles King III and Das Narayandas
Chairman and CEO M. Douglas Ivester stumbles when he tells a Brazilian newsmagazine about a new Coke vending machine that can automatically raise prices in hot weather. Reaction around the world is swift and negative.
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Keywords:
Price;
Strategy;
Brands and Branding;
Marketing Strategy;
Product Development;
Global Range;
Public Opinion;
Value Creation
King, Charles, III, and Das Narayandas. "Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?" Harvard Business School Case 500-068, February 2000. (Revised December 2000.)
- September 2005 (Revised February 2007)
- Case
Angels and Devils: Best Buy's New Customer Approach (A)
In November 2004, The Wall Street Journal reported that consumer electronics retailer Best Buy's new customer approach was to shun the "devils" among its customers. The "customer centricity" initiative, which was led by Best Buy's CEO Brad Anderson, was based on an...
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Keywords:
History;
Customer Relationship Management;
Opportunities;
Marketing Strategy;
Leadership Style;
Problems and Challenges;
Growth and Development Strategy;
Retail Industry;
Electronics Industry
Elberse, Anita, John T. Gourville, and Das Narayandas. "Angels and Devils: Best Buy's New Customer Approach (A)." Harvard Business School Case 506-007, September 2005. (Revised February 2007.)
- September 2005 (Revised July 2006)
- Case
Kingsford Charcoal
By: Das Narayandas and Alison Berkley Wagonfeld
Since the 1980s, Kingsford had continued to enjoy steady, moderate growth of 1% to 3% in revenues each year. During most of this time, the charcoal category as a whole grew as well. However, the summer of 2000 represented the first softening in the category in several...
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Keywords:
Price;
Marketing Strategy;
Business Growth and Maturation;
Advertising;
Brands and Branding;
Consumer Products Industry;
United States
Narayandas, Das, and Alison Berkley Wagonfeld. "Kingsford Charcoal." Harvard Business School Case 506-020, September 2005. (Revised July 2006.)
- 07 Sep 2021
- News
Building New Connections
DAS’S DEEP IMPACT Outgoing Senior Associate Dean for External Relations Das Narayandas leaves a legacy of notable accomplishments after five years in the role. Narayandas, the Edsel Bryant Ford Professor of...
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- 28 May 2019
- News
From Das’s Desk
for you. Das Narayandas is Senior Associate Dean, External Relations and Harvard Business Publishing, and the Edsel Bryant Ford Professor of Business Administration. (illustration by Scott Chambers)
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- 01 Dec 2016
- News
Managing Change
Narayandas (photo by Jimmy Ushkurnis) Narayandas (photo by Jimmy Ushkurnis) Das Narayandas, the Edsel Bryant Ford Professor of Business Administration, was named Senior...
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- 01 Mar 2019
- News
From Das’s Desk
journey in which we can be partners. Let me know how you think we’re doing and where the opportunities lie to do even better. Das Narayandas is Senior Associate Dean, External Relations and Harvard Business...
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- 15 Jun 2021
- News
From Das’s Desk
believes firmly in Dean Datar’s goals to strengthen the alumni community and demonstrate unequivocally that HBS is here for you throughout your life, whenever you need us and however you prefer to be engaged. I know you will enjoy getting to know him. Join us as we...
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- May 2005
- Class Lecture
Managing Markets, Segments, and Customers
By: Das Narayandas
Narayandas, Das. "Managing Markets, Segments, and Customers." Harvard Business School Class Lecture 505-079, May 2005.
- March 2003
- Background Note
Linking Customer Management Effort to Profits
By: Das Narayandas
Describes the link between a vendor's customer management effort and customer profitability.
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- June 2002 (Revised April 2003)
- Teaching Note
CMR Enterprises TN
By: Das Narayandas
Teaching Note for (9-501-012).
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Keywords:
Construction Industry
- February 2001 (Revised June 2002)
- Case
Customer Value Measurement at Nortel Networks--Optical Networks Division
By: Das Narayandas
Since 1995, Nortel Networks' Optical Networks (ON) division has been incorporating customer satisfaction and loyalty measures into its business practices to increase customer value. Over the years, key process owners in various parts of the organization have become...
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Keywords:
Business Divisions;
Customer Focus and Relationships;
Customer Satisfaction;
Management Teams;
Marketing Strategy;
Value Creation;
Telecommunications Industry
Narayandas, Das. "Customer Value Measurement at Nortel Networks--Optical Networks Division." Harvard Business School Case 501-050, February 2001. (Revised June 2002.)
- October 2000 (Revised December 2002)
- Background Note
Note on Customer Management
By: Das Narayandas
Describes a process for managing customers for profit.
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Narayandas, Das. "Note on Customer Management." Harvard Business School Background Note 501-044, October 2000. (Revised December 2002.)
- March 1998
- Teaching Note
Orbital Sciences Corporation: ORBCOMM TN
By: Das Narayandas
Teaching Note for (9-598-027).
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Keywords:
Telecommunications Industry
- April 1998
- Teaching Note
WESCO Distribution, Inc. TN
By: Das Narayandas
Teaching Note for (9-598-021).
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- April 1998 (Revised January 2007)
- Case
Arrow Electronics, Inc.
By: Das Narayandas
Deals with the issue of cross-selling and managing a portfolio of products and services in business markets. Arrow/Schweber (A/S), a subsidiary of electronic parts distributor Arrow Electronics, has a portfolio of products that differ in the amount of value added by...
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Keywords:
Distribution Channels;
Internet and the Web;
Problems and Challenges;
Change Management;
Electronics Industry
Narayandas, Das. "Arrow Electronics, Inc." Harvard Business School Case 598-022, April 1998. (Revised January 2007.)