Publications

January 2005 (Revised August 2006)
Case

Lean Forward Media

By: Teresa M. Amabile and Victoria Winston

Jeff Norton and Michelle Crames, the co-founders of Lean Forward Media, face several options for producing the world's first interactive DVD film for children. Their vision is to build a company whose products simultaneously entertain children, engage them actively in... View Details

Keywords: Decision Choices and Conditions; Early Childhood Education; Games, Gaming, and Gambling; Entrepreneurship; Venture Capital; Management Practices and Processes; Risk Management; Partners and Partnerships; Opportunities; Creativity

August 2004 (Revised February 2006)
Case

Marketing James Patterson

By: John A. Deighton

Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details

Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales

September 2003 (Revised November 2005)
Case

Best Buy Co., Inc. (A): An Innovator's Journey

By: Dorothy A. Leonard and Brian DeLacey

The CEO of Best Buy, a hugely successful retailing company, has hired consulting firm Strategos to imbue the company with an improved innovative capability. The six-month program of experimental learning yields new business ideas and also trains Best Buy employees as... View Details

Keywords: Innovation and Management; Innovation Strategy; Management Teams; Creativity; Adoption; Organizational Change and Adaptation; Employees; Learning; Training; Programs; Retail Industry; United States

February 2003 (Revised July 2005)
Case

British Broadcasting Corporation (B): Making it Happen

By: Rosabeth M. Kanter and Douglas A Raymond

Greg Dyke, the new director general of the British Broadcasting Corp. (BBC), has launched an ambitious change program, called Making It Happen, with the objective of unlocking creativity, building a sense of common purpose, and encouraging collaboration throughout the... View Details

Keywords: Change Management; Media; Organizational Change and Adaptation; Organizational Culture; Leadership Development; Competition; Creativity; Relationships; Media and Broadcasting Industry; United Kingdom

August 2002
Article

Creativity Under the Gun

By: Teresa Amabile, Constance N. Hadley and Steven J. Kramer

If you're like most managers, you've worked with people who swear they do their most creative work under tight deadlines. You may use pressure as a management technique, believing it will spur people on to great leaps of insight. You may even manage yourself this way.... View Details

Keywords: Creativity; Innovation and Invention; Time Management; Working Conditions; Performance Evaluation

June 2000 (Revised October 2017)
Case

IDEO

By: Stefan Thomke and Ashok Nimgade

Describes IDEO, the world's leading product design firm, and its innovation culture and process. Emphasis is placed on the important role of prototyping and experimentation in general, and in the design of the very successful Palm V handheld computer in particular. A... View Details

Keywords: Business Startups; Innovation Strategy; Business or Company Management; Time Management; Product Design; Product Development; Business Processes; Organizational Culture; Practice; Problems and Challenges; Creativity; Hardware

2001
Article

From Guilford to Creative Synergy: Opening the Black Box of Team Level Creativity

By: T. R. Kurtzberg and T. M. Amabile

Previous research, from Guilford's founding tradition to more modern research on individual creativity and general group processes, falls short of adequately describing team-level creativity. Alhough researchers have addressed brainstorming in groups with mixed... View Details

Keywords: Creativity; Groups and Teams; Theory; Research; Organizational Culture

December 1999
Article

Changes in the Work Environment for Creativity during Downsizing

By: T. M. Amabile and Regina Conti

This study examined the work environment for creativity at a large high-technology firm before, during, and after a major downsizing. Creativity and most creativity-supporting aspects of the perceived work environment declined significantly during the downsizing but... View Details

Keywords: Organizational Culture; Situation or Environment; Creativity; Resignation and Termination; Employees; Business or Company Management; Motivation and Incentives; Management Practices and Processes; Crisis Management; Groups and Teams; Communication; Announcements; Interpersonal Communication

September 1998 (Revised May 1999)
Case

Arnold Communications

By: Teresa M. Amabile and Jeremiah Weinstock

The new owner and CEO of Arnold Advertising, a relatively small regional agency, aims to build it into Arnold Communications--a much larger, stronger firm competing successfully for national accounts. As part of this growth strategy, the agency develops a process for... View Details

Keywords: Management Practices and Processes; Creativity; Entrepreneurship; Advertising; Business Processes; Brands and Branding; Growth and Development Strategy; Advertising Industry

September–October 1998
Article

How to Kill Creativity

By: T. M. Amabile

The article addresses the topic of business creativity, its benefits, and how managers can inspire it. The author's research shows that it is possible to develop the best of both worlds: organizations in which business imperatives are attended to and creativity... View Details

Keywords: Creativity; Situation or Environment; Motivation and Incentives; Organizational Culture; Management Practices and Processes

1998
Article

Looking Inside the Fishbowl of Creativity: Verbal and Behavioral Predictors of Creative Performance

By: J. Ruscio, D. M. Whitney and T. M. Amabile

This study set out to identify specific task behaviors that predict observable product creativity in three domains and to identify which of those behaviors mediate the well-established link between intrinsic motivation and creativity. One-hundred fifty-one... View Details

Keywords: Creativity; Cognition and Thinking; Behavior

February 1996
Background Note

Managing for Creativity

By: Teresa M. Amabile

Organizational stimulants and obstacles to creativity are summarized. The management tasks of supporting creativity and encouraging innovation are described as a delicate balance between over-control and chaos. A technology used to assess the climate for creativity is... View Details

Keywords: Innovation and Invention; Management Practices and Processes; Organizational Culture; Creativity; Motivation and Incentives; Technology

July 1995 (Revised December 1996)
Background Note

Process of Creative Destruction, The: Business Transformation

By: Richard L. Nolan

Keywords: Creativity; Transformation

01 Apr 1995
Conference Presentation

Exploratory Analysis of the Creative Process in Problem Solving

By: J. Ruscio, Teresa M. Amabile and D. Whitney

Keywords: Creativity; Cognition and Thinking

1995
Book

Creative Destruction: A Six-Step Process for Transforming the Organization

By: R. L. Nolan and D. C. Croson

Keywords: Organizational Change and Adaptation; Transformation

June 1994 (Revised September 1994)
Background Note

Commercializing Technology: Imaginative Understanding of User Needs

By: Dorothy A. Leonard

The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details

Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption