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Show Results For
-
All HBS Web
(511)
- People (2)
- News (80)
- Research (189)
- Multimedia (2)
- Faculty Publications (102)
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- December 2019 (Revised June 2021)
- Case
Mãe Terra and Unilever (A)
By: Lynn S. Paine, Ruth Costas and Priscilla Zogbi
The case concerns the sale of Mãe Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mãe Terra’s CEO Alexandre Borges must determine whether and how to keep Mãe Terra's B...
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Keywords:
Mergers & Acquisitions;
Brand Management;
Sustainability;
Mergers and Acquisitions;
Mission and Purpose;
Social Enterprise;
Corporate Governance;
Governing and Advisory Boards;
Environmental Sustainability;
Organizational Culture;
Food and Beverage Industry;
Agriculture and Agribusiness Industry;
Brazil;
Latin America
Paine, Lynn S., Ruth Costas, and Priscilla Zogbi. "Mãe Terra and Unilever (A)." Harvard Business School Case 320-075, December 2019. (Revised June 2021.)
- October 2019 (Revised February 2023)
- Case
Gupta Media: Performance Marketing in the Digital Age
By: V. Kasturi Rangan and Courtney Han
Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists...
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Keywords:
Marketing;
Digital Marketing;
Performance;
Measurement and Metrics;
Social Media;
Advertising Industry
Rangan, V. Kasturi, and Courtney Han. "Gupta Media: Performance Marketing in the Digital Age." Harvard Business School Case 520-031, October 2019. (Revised February 2023.)
- December 2009 (Revised June 2010)
- Case
Ebro Puleva
By: David E. Bell, Antonio Garcia de Castro, Rocio Reina Paniagua and Mary Louise Shelman
Once Spain's largest sugar company, Ebro Puleva has been transformed through a series of international acquisitions into the world's largest package rice company and second largest pasta company. In 2009, Chairman Antonio Hernandez Callejas must decide how to proceed...
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Keywords:
Mergers and Acquisitions;
Financial Crisis;
Globalized Firms and Management;
Leadership;
Growth and Development Strategy;
Brands and Branding;
Consumer Behavior;
Agriculture and Agribusiness Industry;
Retail Industry;
Spain
Bell, David E., Antonio Garcia de Castro, Rocio Reina Paniagua, and Mary Louise Shelman. "Ebro Puleva." Harvard Business School Case 510-026, December 2009. (Revised June 2010.)
- September 2021
- Case
Tonya Thayer
By: David Fubini
Tonya Thayer, Senior Partner and leader of the Consumer Package Goods practice at Sinclair Consulting, must evaluate Alan Henderson, a Principal (junior) Partner and a key member within CPG, as the six-month update on his progress and development nears. While prior...
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Keywords:
Advice Giving;
Performance Review;
Performance Evaluation;
Personal Development and Career
Fubini, David. "Tonya Thayer." Harvard Business School Case 422-022, September 2021.
- August 2018
- Case
Four Products: Predicting Diffusion (2018)
By: John Gourville
One job of product managers, marketers, strategic planners, and other corporate executives is to predict what the demand will be for a new product. This task is easier for certain classes of new products than for others. For new consumer package goods, for instance,...
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Keywords:
Diffusion Processes;
Product Adoption;
Marketing;
Forecasting and Prediction;
Demand and Consumers;
Adoption;
Product Launch
Gourville, John. "Four Products: Predicting Diffusion (2018)." Harvard Business School Case 519-018, August 2018.
- July 2019
- Case
Four Products: Predicting Diffusion (2019)
By: John Gourville
One job of product managers, marketers, strategic planners, and other corporate executives is to predict what the demand will be for a new product. This task is easier for certain classes of new products than for others. For new consumer package goods, for instance,...
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Keywords:
Diffusion Processes;
Product Adoption;
Marketing;
Forecasting and Prediction;
Demand and Consumers;
Product;
Adoption;
Product Launch
Gourville, John. "Four Products: Predicting Diffusion (2019)." Harvard Business School Case 520-012, July 2019.
- May 2017
- Case
Four Products: Predicting Diffusion (2017)
By: John Gourville
One job of product managers, marketers, strategic planners, and other corporate executives is to predict what the demand will be for a new product. This task is easier for certain classes of new products than for others. For new consumer package goods, for instance,...
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- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
or local companies. It was also the sheer spread of businesses it owned beyond packaged consumer products, including African trading, plantations, specialty chemicals, paper and packaging, transport,...
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- December 1973 (Revised November 1993)
- Case
Cooper Industries, Inc.
By: Thomas R. Piper
The executive president of a major industrial company must decide 1) whether to acquire a small hand tool company and, if so, 2) the value and form that the acquisition package should take.
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Piper, Thomas R. "Cooper Industries, Inc." Harvard Business School Case 274-116, December 1973. (Revised November 1993.)
- September 2017 (Revised December 2017)
- Case
Hulu: Redefining the Way People Experience TV
By: Henry W. McGee and Christine Snively
In May 2017, Hulu CEO Mike Hopkins announced the launch of Hulu Live TV, a new offering that would "change the way people experience TV." The new service would allow consumers to bypass traditional cable and satellite delivery and use the Internet to access live...
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Keywords:
Television Industry;
Internet;
Television Entertainment;
Internet and the Web;
Disruptive Innovation;
Competitive Strategy;
Price;
Media and Broadcasting Industry;
Entertainment and Recreation Industry
McGee, Henry W., and Christine Snively. "Hulu: Redefining the Way People Experience TV." Harvard Business School Case 318-002, September 2017. (Revised December 2017.)
- October 2021
- Case
Diversifying P&G's Supplier Base (A)
By: Kris Ferreira, Kym Lew Nelson, Carin-Isabel Knoop and Sarah Mehta
In February 2003, P&G hosted two meetings—one with its largest woman- and minority-owned suppliers and one with its largest non-minority-owned suppliers. Attendees in each meeting heard the same message: P&G was keen to grow its commitment to inclusive supply chains,...
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Keywords:
Business Ventures;
Mergers and Acquisitions;
Business Model;
Business Organization;
Family Business;
Joint Ventures;
Demographics;
Diversity;
Ethnicity;
Race;
Ethics;
Fairness;
Ownership;
Supply Chain Management;
Consumer Products Industry;
Consumer Products Industry;
United States;
Ohio
Ferreira, Kris, Kym Lew Nelson, Carin-Isabel Knoop, and Sarah Mehta. "Diversifying P&G's Supplier Base (A)." Harvard Business School Case 622-008, October 2021.
- 28 Jun 2004
- Research & Ideas
How to Avoid a Price Increase
quantity. As a result, one manufacturer was able to reduce its package sizing by 10 percent to 20 percent over the course of three years with little to no negative consumer response. Q: Can you share some...
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Keywords:
by Manda Salls
- Research Summary
Consumer-Brand Relationships
Susan M. Fournier is conducting extensive research into the relationships consumers form with brands. Her work builds on the premise that, although marketers espouse the notion of relationships in current thought and practice, none have theoretically maximized the...
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- June 2022
- Case
The SAH Group: The Time is Right
By: Juan Alcacer and Alpana Thapar
In January 2021, Jalila Mezni, cofounder and CEO of the SAH Group, was preparing to present the company’s future growth plans to its board of directors. The Tunisian company was a leading producer and distributor of personal care and packaged hygiene products. In 2019,...
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Keywords:
Growth Management;
Expansion;
Business Divisions;
Product Positioning;
Brands and Branding;
Competition;
Presentations;
Consumer Products Industry;
Tunisia;
Kenya
Alcacer, Juan, and Alpana Thapar. "The SAH Group: The Time is Right." Harvard Business School Case 722-357, June 2022.
- April 2010
- Case
Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug
By: John A. Quelch and Heather Beckham
Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several...
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Keywords:
Return On Investment;
Forecasting;
Pricing Policies;
Demand Planning;
Marketing Strategy;
Price;
Consumer Behavior;
Investment Return;
Forecasting and Prediction;
Product Launch;
Planning;
Brands and Branding;
Pharmaceutical Industry
Quelch, John A., and Heather Beckham. "Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug." Harvard Business School Brief Case 104-183, April 2010.
- January 2017 (Revised January 2017)
- Case
Susan Cassidy at Bertram Gilman International
By: Jeffrey T. Polzer and Michael Norris
In 2016, Susan Cassidy, VP of sales and marketing for the packaged foods division at CPG firm Bertram Gilman International, has to make a promotion decision. Should she choose the person she has been grooming for the position or another candidate recommended by central...
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Keywords:
People Analytics;
Algorithms;
Promotion Decision;
Human Resources;
Business Processes;
Consumer Products Industry;
United States
Polzer, Jeffrey T., and Michael Norris. "Susan Cassidy at Bertram Gilman International." Harvard Business School Case 417-053, January 2017. (Revised January 2017.)
- December 2021
- Case
Pairwise
By: José B. Alvarez and Annelena Lobb
Pairwise discusses the strategic approach of a company aiming to “snackify” fruits and vegetables by using CRISPR-Cas9 gene editing to create nutritious, bite-sized foods that could compete with packaged snacks. The company is confronting a number of challenges,...
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Keywords:
Gene Editing;
GMO;
Food;
Nutrition;
Competition;
Market Entry and Exit;
Public Opinion;
Competitive Strategy;
Consumer Behavior;
Food and Beverage Industry
Alvarez, José B., and Annelena Lobb. "Pairwise." Harvard Business School Case 522-058, December 2021.
- April 1999 (Revised December 2003)
- Case
Al Dunlap at Sunbeam
By: Brian J. Hall, Rakesh Khurana and Carleen Madigan
Al Dunlap was one of the best-known corporate turnaround artists of the 1990s. In 1996, he was hired at Sunbeam to effect a restructuring, but was fired almost two years later when the company's financial performance and stock price began to decline. Many of the...
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Keywords:
Business and Shareholder Relations;
Business and Stakeholder Relations;
Restructuring;
Stock Shares;
Performance Evaluation;
Leadership Style;
Resignation and Termination;
Motivation and Incentives;
Executive Compensation;
Outcome or Result;
Consumer Products Industry;
United States
Hall, Brian J., Rakesh Khurana, and Carleen Madigan. "Al Dunlap at Sunbeam." Harvard Business School Case 899-218, April 1999. (Revised December 2003.)
- October 2022
- Supplement
The SAH Group: The Time is Right, Spreadsheet Supplement
By: Juan Alcacer and Alpana Thapar
In January 2021, Jalila Mezni, CEO of the SAH Group, was preparing to present the company’s future growth plans to its board of directors. The Tunisian company was a leading producer and distributor of personal care and packaged hygiene products. In 2019, it expanded...
View Details
Keywords:
Growth Strategy;
Entrepreneurship;
Investment Decisions;
Growth Management;
Vertical Integration;
Distribution;
Competition;
Strategy;
Supply Chain;
Presentations;
Market Entry and Exit;
Product Positioning;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Tunisia
- October 2022
- Supplement
The SAH Group: The Time is Right, Instructor Spreadsheet
By: Juan Alcacer and Alpana Thapar
In January 2021, Jalila Mezni, CEO of the SAH Group, was preparing to present the company’s future growth plans to its board of directors. The Tunisian company was a leading producer and distributor of personal care and packaged hygiene products. In 2019, it expanded...
View Details
Keywords:
Growth Strategy;
Entrepreneurship;
Investment Decisions;
Growth Management;
Vertical Integration;
Distribution;
Competition;
Strategy;
Supply Chain;
Presentations;
Product Positioning;
Market Entry and Exit;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Tunisia