Publications

March 1996
Teaching Note

Dell Computer Corporation TN

By: Das Narayandas

Teaching Note for (9-596-058). View Details

Keywords: Computer Industry

April 2000 (Revised November 2000)
Case

Computer Power Group: Designing Brand Architecture

Computer Power Group (CPG), an Australian-based consulting, education, and staffing placement firm in the IT industry, is contemplating a brand architecture capable of structuring its eight branded business units. CEO Peter James is particularly curious about whether a... View Details

Keywords: Brands and Branding; Employment Industry; Education Industry; Consulting Industry; Australia

February 2009
Case

HP: The Computer is Personal Again

By: Rajiv Lal and Cathy Ross

In September 2008, Todd Bradley, executive vice president of Hewlett-Packard Company's Personal Systems Group (PSG), gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of... View Details

Keywords: Revenue; Product Positioning; Corporate Strategy; Computer Industry; Computer Industry

Web

Help - Research Computing Services

fact on our live demos page . How to Attend the Live Demos (login required) Online Request Forms Research Software New Project Space Project Space Change New MariaDB Account Research Computing Grid Account (HBS affiliate) Research View Details

November 1990 (Revised October 1994)
Case

Apple Computer (C): The Human Resource Function

Explores how the human resource (HR) function at Apple Computer can best support the company's strategy. Describes in detail the HR function. The function is considering a reorganization at the end of the case, in response to criticism from non-HR employees and... View Details

Keywords: Organizational Change and Adaptation; Organizational Culture; Human Resources; Business Strategy; Computer Industry; United States

May 1989
Case

CGA Computer Associates, Inc.

September 2000
Case

Renaming Computer Power Group

Presents results of a consumer survey used to guide selection of a new corporate brand name. Four alternative names are tested for their ability to communicate desired company attributes to consumers. The pros and cons of developing brand names at corporate versus... View Details

Keywords: Organizational Culture; Brands and Branding

May 1999
Teaching Note

Apple Computer 1999 TN

By: David B. Yoffie and Mary Kwak

Teaching Note for (9-799-108). View Details

Keywords: Information Technology Industry

October 1992 (Revised January 1993)
Supplement

Mips Computer Systems (B)

Describes developments subsequent to the (A) case. View Details

Keywords: Strategy; Outcome or Result

March 1991
Supplement

Gold Hill Computers (B)

By: Steven C. Wheelwright

April 1985 (Revised September 1985)
Case

Compass Computer Services (B)

15 Aug 2008
News

War of the Computers

Web

Training - Research Computing Services

materials to get users acquainted with HBS’ compute cluster (“the HBSGrid”) Other Training Resources IQSS Data Science group Center for Geographic Analysis Training Harvard Library Research Data Instruction Harvard Digital Scholarship... View Details

Web

News - Research Computing Services

questions/comments, please email us at research@hbs.edu . Close HBSGrid Maintenance 10/7: Full Shutdown 31 JUL 2024 This is a reminder that our next maintenance is scheduled for Monday, October 7, 8 am–12 pm ET . This will be a full shutdown for the HBSGrid View Details

Web

Rclone - Research Computing Services

Software Tools Rclone 4ms About rclone Many people use a web browser to transfer files between local and cloud storage. In comparison, Rclone is a robust command-line utility for synchronizing and transferring files to and from cloud storage. The command-line... View Details

March 1995 (Revised July 1995)
Case

Apple Computer (B)(Abridged) : Building a Worldwide Strategy

By: Michael Beer and Gregory C. Rogers

Describes the building of Apple's new strategy. Explores how the human resource function at Apple Computer can best support that strategy. View Details

Keywords: Human Resources; Adaptation; Corporate Strategy; Computer Industry

November 1990 (Revised November 1991)
Case

Apple Computer (A): Industry, Strategy, and Organization

Explores how the human resource (HR) function at Apple Computer can best support the company's strategy. Provides an overview of the company's history, industry, competitive position, strategy, and organization. Written at a time when the company faces a very... View Details

Keywords: Attitudes; Organizational Culture; Employees; Business Strategy; Computer Industry; United States