Cement - Publications - Faculty & Research

15 Feb 2000
Research & Ideas

The Right Connections

of each may vary from sector to sector. Technological uncertainty is a major issue for young Internet companies, for instance, but it's not much of a factor in the cement industry. To Higgins's surprise, the data also showed that it's not... View Details

Keywords: by Judith A. Ross

26 Jan 2004
Research & Ideas

What Developing-World Companies Teach Us About Innovation

logistics, marketing, and customer service. Over the past several years, we have identified and studied companies from developing countries that have overcome these formidable obstacles to become some of the most innovative in the world. Among them are CEMEX (Cementos... View Details

Keywords: by Donald N. Sull, Alejandro Ruelas-Gossi & Martin Escobari

24 Aug 2009
Research & Ideas

SuperCorp: Values as Guidance System

guide. Clear articulation of values and principles helps employees choose among alternatives in a consistent manner. "One Cemex, we are only one Cemex," CEO Lorenzo Zambrano declared to me. The Mexican company is one of the world's top View Details

Keywords: by Rosabeth Moss Kanter

18 Dec 2018
First Look

New Research and Ideas, December 18, 2018

spaces and to make its mark worldwide. Purchase this case:https://hbsp.harvard.edu/product/519023-PDF-ENG Harvard Business School Case 518-063 Measuring True Value at Ambuja Cement The case discusses the measurement of social and... View Details

Keywords: Dina Gerdeman

19 Jan 2021
In Practice

Leadership Advice for Biden: Restore a Sense of Calm

populist leaders who made scapegoats of refugees, immigrants, and minorities. "If we stay the course and fail to change, we will continue to further destroy the planet and further cement inequality." These tensions between neoliberalism... View Details

Keywords: by Dina Gerdeman

15 Nov 2010
Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

period. And over the past 10 years it realized an average total ROE of nearly 20 percent, versus negative 1 percent for the S&P 500. Others are Cemex (historically, good returns in the cement business!) and Ryanair (good returns in... View Details

Keywords: by Sean Silverthorne; Retail

08 Nov 2024
Op-Ed

How Private Investors Can Help Solve Africa's Climate Crisis

Challenges of Cement Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image Credit: HBSWK with assets from AdobeStock/Igor Groshev and AdobeStock/vectorfusionart. View Details

Keywords: by John Macomber; Green Technology; Energy

27 Mar 2012
First Look

First Look: March 27

that the greater uncertainty under cap-and-trade will erode value. We also show that improvements to the emissions intensity of the "dirty" type can increase the emissions intensity of the firm's optimal capacity portfolio. Through a numerical experiment... View Details

Keywords: Carmen Nobel

28 Apr 2009
First Look

First Look: April 28, 2009

stakeholders. The specific design decision is to make a choice between thatch roofs, which are environmentally friendly, versus reinforced cement concrete roofs that the villagers desire for their functionality. Case (B) reveals and... View Details

Keywords: Martha Lagace

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

interactive and integrative components of channel strategy. Unfortunately, however, most firms—regardless of their place in a given channel—do not manage their go-to-market strategies in that inclusive way. Once they carve out a profile, channel structures slowly... View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

22 Dec 2015
First Look

December 22, 2015

manageable? A second challenge is to figure out how to further expand ShondaLand. How could Rhimes best build her portfolio and further cement ShondaLand's place in television history? Purchase this case:... View Details