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Show Results For
- All HBS Web
(1,887)
- People (38)
- News (408)
- Research (622)
- Events (1)
- Multimedia (171)
- Faculty Publications (271)
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- July 2017
- Case
Magpie: Developing and Using Buyer Personas
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Case 818-013, July 2017.
- 26 Apr 2024
- HBS Case
Deion Sanders' Prime Lessons for Leading a Team to Victory
write a case study about how Sanders, known as “Coach Prime,” applies a military commander’s approach to motivating his team. “Deion reminds me of military officers I’ve served under because of the clear way he communicates and the... View Details
- May 2023 (Revised June 2023)
- Case
Harvard University and Urban Mining Industries: Decarbonizing the Supply Chain
By: Shirley Lu and Robert S. Kaplan
The case describes Harvard University’s consideration to decarbonize its supply chain by replacing cement with a low-carbon substitute called Pozzotive®. Developed and produced by Urban Mining Industries, Pozzotive® is a ground-glass material made with post-consumer... View Details
Keywords: Carbon Emissions; Blockchain; Supply Chain; Green Technology; Climate Change; Environmental Sustainability
Lu, Shirley, and Robert S. Kaplan. "Harvard University and Urban Mining Industries: Decarbonizing the Supply Chain." Harvard Business School Case 123-076, May 2023. (Revised June 2023.)
- March 2000
- Case
People's Light and Theatre Company, The
Describes in operational detail the activities involved in creating a collaborative and artistic product. Parallels to companies in dynamic industries emerge from the management philosophies and artistic methods of the case protagonist, Artistic Director Abigail Adams. View Details
Keywords: Creativity; Service Operations; Business Strategy; Theater Entertainment; Fine Arts Industry
Austin, Robert D. "People's Light and Theatre Company, The." Harvard Business School Case 600-055, March 2000.
- October 2010 (Revised October 2011)
- Case
Polyface: The Farm of Many Faces
By: Deishin Lee and Stephanie van Sice
This case explores a method of value creation through exploiting synergies that exist in an environment where there is diversity. The context of the case is a farm where biodiversity is leveraged to create value. This is contrasted to industrial farming, which operates... View Details
Keywords: Agribusiness; Product Development; Production; Corporate Social Responsibility and Impact; Environmental Sustainability; Value Creation; Agriculture and Agribusiness Industry
Lee, Deishin, and Stephanie van Sice. "Polyface: The Farm of Many Faces." Harvard Business School Case 611-001, October 2010. (Revised October 2011.)
- 2022
- Article
Nonparametric Subset Scanning for Detection of Heteroscedasticity
By: Charles R. Doss and Edward McFowland III
We propose Heteroscedastic Subset Scan (HSS), a novel method for identifying covariates that are responsible for violations of the homoscedasticity assumption in regression settings. Viewing the problem as one of anomalous pattern detection, we use subset scanning... View Details
Doss, Charles R., and Edward McFowland III. "Nonparametric Subset Scanning for Detection of Heteroscedasticity." Journal of Computational and Graphical Statistics 31, no. 3 (2022): 813–823.
- 07 Jun 2023
- HBS Case
3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook
are going to limit how many people are going to be able to access your product, creating a natural barrier if you want to sustain your position.” In cases such as these, she says, it’s essential that companies seek out other markets or... View Details
Keywords: by Michael Blanding
- 16 Apr 2008
- Lessons from the Classroom
Chris Christensen: Legend of the Classroom
believed wholeheartedly in "the teachability of teaching" and that "a good class discussion can be developed, rather than merely left to the randomness of chance or genetics." He described the essential challenge of the View Details
- November 1981 (Revised June 1998)
- Case
A Keynesian Cure for the Depression
Keynes, in excerpts from a 1933 pamphlet, outlines his recommendations for recovery from the Depression. He emphasizes the need for public works expenditures financed by government borrowing and discusses the "multiplier" effect of deficit spending on gross national... View Details
McCraw, Thomas K. "A Keynesian Cure for the Depression." Harvard Business School Case 382-065, November 1981. (Revised June 1998.)
- March 2015 (Revised January 2020)
- Case
Behavioural Insights Team (A)
By: Michael Luca and Patrick Rooney
The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles... View Details
Keywords: Behavioral Economics; Experiments; Choice Architecture; Public Entrepreneurship; Decision Choices and Conditions; Consumer Behavior; Taxation; Economics; Public Administration Industry; United Kingdom
Luca, Michael, and Patrick Rooney. "Behavioural Insights Team (A)." Harvard Business School Case 915-024, March 2015. (Revised January 2020.)
- Article
The Importance of Being Causal
By: Iavor I Bojinov, Albert Chen and Min Liu
Causal inference is the study of how actions, interventions, or treatments affect outcomes of interest. The methods that have received the lion’s share of attention in the data science literature for establishing causation are variations of randomized experiments.... View Details
Keywords: Causal Inference; Observational Studies; Cross-sectional Studies; Panel Studies; Interrupted Time-series; Instrumental Variables
Bojinov, Iavor I., Albert Chen, and Min Liu. "The Importance of Being Causal." Harvard Data Science Review 2.3 (July 30, 2020).
- February 2014
- Supplement
Pixability: Managing a Corporate Board
By: Noam Wasserman
"Bettina’s Board Walk" examines the board management methods of Bettina Hein, Founder-CEO of Pixability, Inc., as she prepares for and conducts a standard board meeting. The case is designed to give students an understanding of the delicate dynamics inherent in board... View Details
Wasserman, Noam. "Pixability: Managing a Corporate Board." Harvard Business School Video Supplement 814-702, February 2014.
- February 2008 (Revised August 2011)
- Case
Olympia Machine Company, Inc.
By: Frank V. Cespedes and Benson P. Shapiro
The management team of an industrial equipment supplier is debating the company's method of compensating salespeople. Different executives have offered different alternatives to the current method of straight salary plus expenses. Each option has different implications... View Details
Keywords: Governance Controls; Compensation and Benefits; Mission and Purpose; Salesforce Management; Motivation and Incentives; Business Strategy; Industrial Products Industry
Cespedes, Frank V., and Benson P. Shapiro. "Olympia Machine Company, Inc." Harvard Business School Case 708-490, February 2008. (Revised August 2011.)
- May 1989 (Revised April 1998)
- Case
Dynatronics, Inc.
The student must determine the financing requirements posed by growth, change of inventory policy, and introduction of new product and then select the best method of financing them. Has been used as a four-hour exam. A revised and updated version of an earlier case by... View Details
Fruhan, William E., Jr. "Dynatronics, Inc." Harvard Business School Case 289-063, May 1989. (Revised April 1998.)
- March 1989 (Revised June 1993)
- Case
Daniel Dobbins Distillery, Inc.
A distiller increases whiskey production and income declines because of accounting methods in use. Questions are raised regarding the treatment of expenditures which can be classified as production, inventory, or period costs. The necessary aging process raises added... View Details
Vancil, Richard F. "Daniel Dobbins Distillery, Inc." Harvard Business School Case 189-065, March 1989. (Revised June 1993.)
- May 2009 (Revised January 2011)
- Case
HubSpot: Inbound Marketing and Web 2.0
By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details
Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web
Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.)
- October 1981 (Revised June 1985)
- Case
Walton Instruments Manufacturing--1980
Provides an opportunity for students to examine the impact of different manufacturing control methods on the manufacturing infrastructure. Information flow, inventory control, quality control and process flows interact and different trade-offs are examined. Introduces... View Details
Jaikumar, Ramchandran. "Walton Instruments Manufacturing--1980." Harvard Business School Case 682-027, October 1981. (Revised June 1985.)
- February 2016
- Case
Express Scripts: Promoting Prescription Drug Home Delivery (A)
By: John Beshears, Patrick Rooney and Jenny Sanford
The pharmacy benefit manager (PBM) sector processes prescription drug claims on behalf of companies that offer a prescription drug benefit to their employees. This case follows Bob Nease, Chief Scientist at Express Scripts, as he considers methods to promote home... View Details
Keywords: Pharmaceuticals; Prescription Drugs; Pharmacy Benefit Manager; PBM; Healthcare; Behavioral Economics; Choice Architecture; Active Choice; Service Delivery; Decision Choices and Conditions; Health Care and Treatment; Order Taking and Fulfillment; Compensation and Benefits; Pharmaceutical Industry
Beshears, John, Patrick Rooney, and Jenny Sanford. "Express Scripts: Promoting Prescription Drug Home Delivery (A)." Harvard Business School Case 916-026, February 2016.
- February 2016 (Revised March 2022)
- Case
Express Scripts: Promoting Prescription Drug Home Delivery (B)
By: John Beshears, Patrick Rooney and Jenny Sanford
The pharmacy benefit manager (PBM) sector processes prescription drug claims on behalf of companies that offer a prescription drug benefit to their employees. This case follows Bob Nease, Chief Scientist at Express Scripts, as he considers methods to promote home... View Details
Keywords: Pharmaceuticals; Prescription Drugs; Pharmacy Benefit Manager; PBM; Healthcare; Behavioral Economics; Choice Architecture; Active Choice; Health Care and Treatment; Service Delivery; Decision Choices and Conditions; Order Taking and Fulfillment; Compensation and Benefits
Beshears, John, Patrick Rooney, and Jenny Sanford. "Express Scripts: Promoting Prescription Drug Home Delivery (B)." Harvard Business School Case 916-040, February 2016. (Revised March 2022.)
- April 1999
- Teaching Note
Finding New Markets for New and Disruptive Technologies: Managing Innovation, Overview Teaching Note for Module 2
By: Clayton M. Christensen
Provides instructors with an overview teaching note for the second module of the Managing Innovation course in which students explore the challenges and methods for defining and creating new markets for new technologies. In addition to summarizing each of the cases... View Details