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  • 16 Feb 2016
  • First Look

February 16, 2016

a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to procure the customized bundle required to develop, produce, and implement relevant, resonant promotional campaigns. Increasing... View Details
Keywords: Sean Silverthorne
  • 27 Jun 2005
  • Research & Ideas

The Potential Downside of Win-Win

FTC argued that the $60 million payment was not intended for the five products, but rather to keep Upsher-Smith's generic product out of the market. In court, the firms' lawyers argued that the value created by the deal was beneficial to... View Details
Keywords: by Max H. Bazerman
  • 20 Jan 2015
  • First Look

First Look: January 20

method can serve as the foundation for new bundled payment reimbursement approaches. Publisher's link:... View Details
Keywords: Sean Silverthorne
  • 19 Oct 2010
  • First Look

First Look: October 19, 2010

case:http://cb.hbsp.harvard.edu/cb/product/211004-PDF-ENG The UCLA Medical Center: Kidney Transplantation Michael E. Porter, Jennifer F. Baron, Jacob M. Chacko, and Robin TangHarvard Business School Case 711-410 In 2010, organ transplantation remained among the few... View Details
Keywords: Sean Silverthorne
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

decades in the U.S. advertising agency industry: How can the shift from the bundling to the unbundling of services be explained and what accounts for the slow pace of change? Using a cost-based theoretical framework of View Details
Keywords: Martha Lagace
  • 06 Dec 2016
  • First Look

December 6, 2016

By: Kaplan, Robert S., Derek A. Haas, and Jonathan Warsh Abstract—The prevailing fee-for-service payment model has led health care administrators and physician practices to impose severe constraints on the time physicians spend talking,... View Details
Keywords: Sean Silverthorne
  • 15 Dec 2015
  • First Look

December 15, 2015

as opposed to an agency cost. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50200 October 19, 2015 Harvard Business Review Getting Bundled Payments Right in Health Care By: Kaplan, Robert... View Details
Keywords: Carmen Nobel

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